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FTI Foodtech International (TSXV: FTI) has formed a strategic partnership with Merkur-Razors, a renowned German razor manufacturer with over 125 years of experience. The partnership centers on launching "NOBLE MEN", a new subscription-based service offering premium razors and refined shaving/skincare products.
The collaboration targets the men's shavers market, valued at $10.5 billion in 2024, with projected growth to $14.2 billion by 2033 at a 4% CAGR. The partnership leverages Merkur's expertise in producing high-quality double-bladed safety razors to capitalize on the growing men's grooming industry, driven by increasing disposable incomes and evolving lifestyle trends.