Looney Tunes™ Land Now Open at Six Flags Magic Mountain
Rhea-AI Summary
Six Flags Entertainment (NYSE:FUN) opened Looney Tunes Land at Six Flags Magic Mountain in Los Angeles, a fully reimagined family area themed around classic Looney Tunes characters.
The land features four zones—TAZ-mania, Road Runner Ridge, Bugs Bunny Play Park and Camp Duck Amuck—and is included with park admission, with 2026 Season Pass and Membership options highlighted.
AI-generated analysis. Not financial advice.
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Key Figures
Market Reality Check
Peers on Argus
FUN fell 2.31% while peers showed mixed moves: OSW, MSGE and YETI were up, PRKS and PTON were down. With no peers in the momentum scanner and mixed directions, trading pointed to company-specific factors rather than a clear sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| May 30 | Ride announcement | Positive | -0.1% | Fiesta Texas revealed Werewolf Gorge, a major 2027 family launch coaster. |
| May 27 | CFO appointment | Positive | -1.0% | Company named experienced finance executive Ash Walia as new CFO. |
| May 26 | Annual meeting results | Positive | +2.0% | Shareholders elected three directors and backed auditor and pay program. |
| May 07 | Leadership changes | Positive | +15.6% | Announced new CMO, Chief Legal Officer and finance leadership transitions. |
| May 07 | Q1 2026 results | Neutral | +15.6% | Reported higher revenue and attendance but continued net loss and high debt. |
Park and capital project announcements have seen flat-to-negative reactions, while governance, leadership and financial updates have drawn stronger positive moves.
Over the last month, FUN issued several corporate and park updates. On May 7, Q1 2026 results and leadership transitions coincided with a 15.59% rise, suggesting investors focused on improving metrics and post‑merger leadership. Board election and annual meeting results on May 26 aligned with a 1.99% gain. By contrast, positive park developments such as the Werewolf Gorge coaster on May 30 and the CFO appointment on May 27 saw mildly negative to flat reactions, indicating operational news has not consistently driven upside.
Market Pulse Summary
This announcement highlights the opening of Looney Tunes™ Land at Six Flags Magic Mountain, expanding family-focused capacity across four themed zones tied to Warner Bros. Discovery intellectual property. Positioned alongside the park’s 55th anniversary, it follows other park and leadership updates in recent weeks. Investors may watch how new attractions affect attendance, season pass and membership trends, and per‑capita guest spending across the 2026 operating season.
Key Terms
augmented reality technical
AI-generated analysis. Not financial advice.
Complete reimagining of the park's family area offers a brand-new experience
that encourages exploration across four distinct areas
with loveable Looney Tunes™ characters at its heart
Looney Tunes Land media kit available HERE.
"Looney Tunes Land blends Warner Bros.' timeless cartoon storytelling with the energy, humor and adventure that generations have loved for decades in a vibrant new experience," said Brian Oerding, park president of Six Flags Magic Mountain. "The introduction of Looney Tunes Land coincides with the park's 55th anniversary and is the second project in a multi-year renaissance, which kicked off with the complete refurbishment of Hurricane Harbor Los Angeles last year and an exciting coaster on the horizon next year offering thrills for everyone."
TAZ-MANIA
Welcome to TAZ-mania! Guests may immerse themselves in a vibrant tropical landscape where the chaotic Taz has clearly left his mark. The highlight of this area is Taz's Tasmanian Train Tours. Explorers board the Tasmanian Express for a colorful and lively tour through the island's wilderness. Be warned, the mischievous Tasmanian Devil himself has escaped his enclosure and is set to wreak havoc along the way. Meanwhile, Taz's Exploration Trail will feature an augmented reality treasure hunt coming soon.
ROAD RUNNER RIDGE
In the
BUGS BUNNY PLAY PARK
Bugs Bunny Play Park is dedicated to the charismatic character that unites everyone and is focused on frolicking fun. A fan favorite, Merrie Melodies Merrie-Go-Round sends guests round and round on a bright and beautiful carousel scaled down in size especially for little hands and feet. Other attractions include Sylvester's Pounce & Bounce, a playful adventure-filled ride to the top of a 20-foot tower where Tweety causes chaos before riders bounce down in a wobbly, jiggly, giggly frenzy. Or, guests can decide how to soar whether a hot air balloon ride in a colorful basket on Looney Ballooneys or a propeller plane on Funny Flyers. Of course, don't miss the all-new show Vacation Mayhem in The Bugs Bunny Amphitheater starring Bugs Bunny, Sylvester, Daffy Duck, Porky Pig and others. Coming soon is Wise Acres, a thematic free play and exploration zone with crawling tunnels, a tree structure to climb and more.
CAMP DUCK AMUCK
It is never duck season in Daffy Duck's territory! In the new and scenic High Sierra-inspired zone Daffy calls the shots. Join his patrol and hit the road for a four-wheelin' jeep adventure through the great outdoors on Daffy's Forest Four-Wheelers. Along the trail, fun and humorous character scenes, alongside informative signage, emphasize the importance of conservation and safety while enjoying nature. Further fun is to be found in the High Sierra mountains on the unforgettable and wacky Camp Bus, the starter coaster Canyon Cruiser or in Camp Duck Amuck Fun Fort where guests can climb, crawl and slide through a towering maze of crazy obstacles and adventures.
Looney Tunes Land is included with entrance to Magic Mountain and the best way to explore is all year with a 2026 Gold Season Pass or Membership. Buy now to receive unlimited visits for the remainder of the year, including seasonal events, as well as unlimited visits to Hurricane Harbor Los Angeles and all West Coast parks, free general parking at most parks, merchandise and food discounts and more.
Visit www.sixflags.com/magicmountain for the latest info on Season Passes, Memberships and park hours.
About Six Flags Magic Mountain
Six Flags Magic Mountain, known as the Thrill Capital of the World, is home to world-class roller coasters including icons such as Twisted Colossus, Tatsu, Goliath, Full Throttle and X2. Thrill seekers of all ages can enjoy various events and entertainment plus over 100 games and attractions. For more information, visit sixflags.com/magicmountain or follow us on Instagram, Facebook, TikTok, X, YouTube and LinkedIn. #ThrillCapitaloftheWorld
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is
About Warner Bros. Discovery Global Experiences
Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.' world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery's Revenue & Strategy division.
© 2026 SIX FLAGS ENTERTAINMENT CORPORATION
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc.
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SOURCE Six Flags Magic Mountain