Six Flags Entertainment to Unleash Biggest Halloween Season in History with Debut of The Conjuring: Beyond Fear Interactive Experience

Rhea-AI Summary

Six Flags Entertainment (NYSE:FUN) is launching its largest Halloween season ever across 25 parks, featuring a groundbreaking new attraction, The Conjuring: Beyond Fear, at four major locations. This premium 20-minute interactive experience will debut at Carowinds, Cedar Point, Canada's Wonderland, and Kings Island.

The company is introducing seven blockbuster horror franchises through haunted mazes, including new attractions like The Strangers: No Escape and returning favorites such as SAW, Texas Chainsaw Massacre, and Army of the Dead. The Halloween program includes scare zones, live entertainment, night rides, and family-friendly daytime activities.

As part of their merger anniversary celebration, Six Flags is offering a special 2026 Season Pass that grants access to over 40 parks through 2025-2026, featuring 288 roller coasters and 970 water slides, with the lowest pricing available until September 1, 2025.

Positive

• Launch of premium interactive attraction 'The Conjuring: Beyond Fear' at four major locations
• Expansion of entertainment offerings with seven major horror franchise partnerships
• Introduction of unprecedented 40+ park access with 2026 Season Pass
• Additional revenue stream through premium à la carte purchases for haunted attractions

Negative

• Premium experiences require additional purchases beyond regular admission
• Limited time window for special season pass pricing may pressure quick consumer decisions

Insights

Theme Park Industry Analyst

Six Flags enhances revenue potential with premium Halloween attractions and cross-park pass strategy, strengthening post-merger offerings.

This announcement represents a significant strategic shift in Six Flags' seasonal operations following its merger with Cedar Fair. The introduction of premium, separately ticketed Halloween experiences—particularly The Conjuring: Beyond Fear interactive attraction—signals a deliberate move toward higher-margin revenue streams beyond standard admission. This follows industry leader Universal's successful model with Halloween Horror Nights.

The company is leveraging valuable intellectual property through partnerships with major horror franchises including The Conjuring, SAW, and Texas Chainsaw Massacre, creating experiences that command premium pricing. These à la carte attractions and express pass options create multiple revenue touchpoints beyond basic admission.

Most notably, the limited-time MVP (Most Valuable Pass) offer allowing access to 40+ properties across the combined Six Flags/Cedar Fair portfolio represents the first major cross-selling initiative since the merger. This pass strategy serves dual purposes: driving Q3/Q4 2025 attendance while securing early 2026 cash flow through advance pass sales.

The structure of the Halloween programming—premium nighttime experiences paired with family-friendly daytime activities—maximizes the parks' operating day and appeals to multiple demographic segments. This efficiently utilizes fixed assets while creating distinct revenue opportunities from different audience segments.

By emphasizing premium experiences and leveraging major IP, Six Flags is positioning its Halloween events as destination attractions rather than seasonal add-ons, potentially extending the traditional summer season revenue curve into fall months.

Participating Parks Will Bring Blockbuster Horror Franchises to Life in Haunted Mazes; Eerie Scare Zones, Thrilling Live Entertainment and Rides in the Dark Will Deliver a Fright-Filled Fall

Families Will Find Festive Daytime Fun and Unprecedented, 40+ Park Access with 2026 Season Pass Offer

CHARLOTTE, N.C., Aug. 11, 2025 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE: FUN), North America's largest regional amusement park operator, will take Halloween terror to a new level as it launches frightful nighttime celebrations at 25 parks beginning in September. As part of the seasonal launch, Six Flags will also unleash a new interactive, SCREAMium experience —The Conjuring: Beyond Fear— in four locations. This attraction will join an extensive lineup of bone-chilling thrills, captivating live entertainment and pulse-pounding rides for an unrivaled fall adventure, with visits to more than 40 properties available with a single 2026 Six Flags Entertainment Season Pass during the exclusive MVP (Most Valuable Pass) limited-time offer.

"For the first time in history, we're uniting the very best Halloween thrills that our parks have to offer. It's an unbeatable lineup of innovative, immersive entertainment including iconic Hollywood horror franchises and original, next-level terror," said Christian Dieckmann, chief commercial officer for Six Flags. "Our haunted mazes, scare zones, live shows and world-class rides will create unforgettable memories this fall."

The Conjuring: Beyond Fear – New Interactive Attraction

This new, premium attraction—unlike anything guests have experienced at a Six Flags park before— will have guests navigate iconic scenes from New Line Cinema's The Conjuring Universe to lock away cursed artifacts before supernatural chaos is unleashed. Guests will encounter legendary entities such as The Nun, The Crooked Man and The Ferryman as they race to restore order and lock Annabelle back in her secure box—or risk catastrophic consequences for the living realm.

With state-of-the-art effects, screen-to-scream environments, and a series of chilling interactive challenges in an experience spanning more than 20 minutes, The Conjuring: Beyond Fear will plunge guests deeper than ever before into The Conjuring Universe. The attraction will debut in Carowinds, Cedar Point, Canada's Wonderland and Kings Island. The Conjuring: Beyond Fear experience is a premium activity that will require an à la carte purchase or purchase of a Haunted Attractions Express Pass (park admission not included).

Blockbuster Horror Comes to Life in Haunted Mazes Across North America

Seven theme parks will immerse guests into an assortment of cinematic nightmares with the return of legendary horror properties The Conjuring Universe, SAW, Trick 'r Treat, Texas Chainsaw Massacre, Army of the Dead, and new in 2025, The Strangers. This year's collection will feature elevated scares and enhanced visual effects for 2025. Guests will find select horrors of Hollywood at Fright Fest presented by SNICKERS® inside Six Flags Fiesta Texas, Six Flags Great Adventure, Six Flags Great America, Six Flags Magic Mountain, Six Flags Mexico, Six Flags Over Georgia and Six Flags Over Texas.

This year's attractions include:

• NEW! The Strangers: No Escape – Knock, Knock. Inspired by the films The Strangers: Chapter 1 & 2, enter The Strangers: No Escape, where the iconic masked figures lurk in the shadows and engage in the ultimate hunt. This unnerving experience raises your sense of fear as you are terrorized with no mercy and no motive.
  
  
• SAW: Legacy of Terror – Welcome to the ultimate trial of survival in SAW: Legacy of Terror. Step into the world of SAW with a diabolical experience honoring the franchise's legacy of terror by plunging into the depths of Jigsaw's twisted mind. Traverse iconic scenes inspired by the films and come face to face with some of John Kramer's most diabolical contraptions before time runs out.
  
  
• The Conjuring Universe – Based on New Line Cinema's iconic horror franchise, enter the Warrens' occult museum where their most terrifying cases await. Face Annabelle's malevolent stare, flee from The Nun's unholy presence and survive the Perron farmhouse's demonic forces. Each cursed artifact awakens ancient evil. Tonight, you're not just observing their cases; you've become part of them.
  
  
• Army of the Dead – Based on the infernal Netflix film. Las Vegas is sealed behind steel and death. Navigate glowing casino ruins overrun with ravenous zombies in this glittering graveyard of the undead.
  
  
• Texas Chainsaw Massacre (2022) – Welcome back to Harlow, Texas—in this corner of the world, secrets are buried deep and a dark truth lurks behind closed doors. You may think this ghost town has potential, but these blighted buildings harbor bloody memories. Leatherface haunts these streets, and your arrival has driven him to slaughter.
  
  
• Trick 'r Treat – Based on the darkly comic Halloween classic: enter into a world where tricks dominate treats, and learn the season's rules before setting out into this twisted Candy Trail nightmare. This spine-chilling experience will test your bravery and make you think twice before trick-or-treating again.
  
  
• NEW! No Me Sigas – Six Flags Mexico will debut a haunted maze based on Blumhouse's first original Spanish-language horror film that debuts this fall, exclusively shot in Mexico City.

Parks also will offer a vast catalog of haunted mazes with original themes ranging from demented clowns and fairytales-gone-wrong to possessed puppets and twisted holidays. To ensure all haunted mazes remain a premium experience, guests will have several pass options for purchase:

• Haunted Attractions Pass grants unlimited access to all haunted mazes for one evening (excludes Knott's Berry Farm and Six Flags Darien Lake)
• All Season Haunted Attractions Pass grants season passholders season-long scares
• The Conjuring: Beyond Fear single entry (advance purchase recommended)
• Haunted Attractions Express Pass is a premium package that grants priority haunted maze access and includes a single entry to The Conjuring: Beyond Fear (advance purchase recommended)

Guests must have a valid ticket, season pass or membership for park entry paired with a haunted attractions pass to access haunted mazes, excluding Knott's Scary Farm. California's longest running theme park Halloween event, Knott's Scary Farm, will return in 2025 and continue to be a separately ticketed event with access to all attractions (no additional fee for haunted mazes).

Each park's list of attractions, maze offerings and passes will be available on its website.

Scream-Inducing Scare Zones, Live Entertainment and Rides in the Dark

Six Flags Entertainment parks will offer a vast array of frights in the midways as roaming scare actors take over themed scare zones. Lurking amid the large props and startling guests with jump scares, noise makers and more, street zombies will transform the pathways into a massive, outdoor haunt.

Live entertainment will be found in theaters and midways featuring everything from Halloween song-and-dance shows and stunning fireworks displays to zombie parades and monster rock bands.

Darkness will ratchet up the fear factor on park rides. Eerie lighting, ambient music and a thick layer of fog in the midways can transform the ride experience at night.

Scare zones, entertainment and spine-chilling rides are all included with park admission at Halloween Haunt, Fright Fest, HalloWeekends, SCarowinds and ValleyScare.

Family-Focused Daytime Fall Fun

Guests will find a diverse selection of new and returning daytime seasonal events and activities at 24 parks this fall. Families will enjoy kid-friendly Halloween activities like trick-or-treat trails, hayrides, pumpkin patches and spooky-fun shows that are guaranteed to get the little goblins laughing. It's all fun and no fear until the sun goes down.

Activities will include:

• Kids Boo Fest and Tricks and Treats offering family fun and activities
• Oktoberfest featuring festive Bavarian cuisine and brews, and lively entertainment

Participating parks will celebrate the season in their own unique and exciting ways. Each park's website will feature the program details. Daytime activities are included with park admission.

Unlimited Fall Access Across 40+ Parks During MVP Sale Plus All of 2026

To celebrate the first anniversary of the merger between Cedar Fair and Six Flags, Six Flags Entertainment Corporation recently launched an unprecedented benefit with its 2026 season pass—unlimited access to more than 40 parks for the remainder of 2025 and all of 2026. This limited-time offer includes 288 roller coasters, 970 water slides and more than 913 signature entertainment experiences—all for the price of one season pass. Special features include:

• Lowest pricing of the year plus free parking
• 2026 Gold Pass purchases will include one bonus 2025 bring-a-friend-for-free ticket
• 2026 Prestige Pass purchases will include two bonus 2025 bring-a-friend-for-free tickets
• Bring-a-friend tickets are valid through the end of the 2025 season at the park where the pass was purchased
• Guests must purchase by Sept. 1, 2025, to receive these offers. Prices increase Sept. 2, 2025.

Some restrictions apply. Each park's website details its offerings. For more information about the fall season across Six Flags Entertainment Corporation amusement parks, visit www.sixflags.com

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation (NYSE: FUN) is North America's largest regional amusement-resort operator with 27 amusement parks, 15 water parks and nine resort properties across 17 states in the U.S., Canada and Mexico. Focused on its purpose of making people happy, Six Flags provides fun, immersive and memorable experiences to millions of guests every year with world-class coasters, themed rides, thrilling water parks, resorts and a portfolio of beloved intellectual property including Looney Tunes®, DC Comics® and PEANUTS®.

About Warner Bros. Discovery Global Experiences

Warner Bros. Discovery Global Experiences (WBDGE) is a worldwide leader in the creation, development, licensing and operating of location-based entertainment based on the biggest franchises, stories, and characters from Warner Bros.' world-renowned film, television, animation, and games studios, HBO, Discovery, Cartoon Network and more. WBDGE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, award-winning Warner Bros. Studio Tour locations in London, Hollywood, and Tokyo, the iconic Harry Potter New York flagship store, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by Harry Potter, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. WBDGE is part of Warner Bros. Discovery's Revenue & Strategy division.

About Lionsgate Global Products & Experiences

Lionsgate Global Products & Experiences is a division within Lionsgate (NYSE: LION), one of the world's leading standalone, pure play, publicly-traded content companies. By leveraging the studios' world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.

The group has announced multiple stage productions (Dirty Dancing, La La Land, Wonder and Nashville for Broadway, and The Hunger Games for London), integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate's top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, the United Kingdom, and the Middle East, with the highly anticipated JOHN WICK EXPERIENCE now open in Las Vegas.

TRICK 'R TREAT ™ & © 2007-2025 LEGENDARY. ALL RIGHTS RESERVED.

TEXAS CHAINSAW MASSACRE © 2022-2025 LEGENDARY. ALL RIGHTS RESERVED. LEATHERFACE™, THE TEXAS CHAINSAW MASSACRE™ AND ALL RELATED CHARACTERS, PLACES, NAMES AND OTHER INDICIA ARE TRADEMARKS OF VORTEX, INC./KIM HENKEL/TOBE HOOPER © 1974.

SAW AND ALL RELATED CHARACTERS AND ELEMENTS ®, ™ & © 2025 LIONS GATE ENTERTAINMENT INC. ALL RIGHTS RESERVED.

ARMY OF THE DEAD TM/© NETFLIX. USED WITH PERMISSION.

THE CONJURING and all related characters and elements © & ™ Warner Bros. Entertainment Inc.

THE STRANGERS: CHAPTERS 1 & 2 MOTION PICTURE ARTWORK © 2025 LIONS GATE ENTERTAINMENT INC. ALL RIGHTS RESERVED.

© 2025 MARS OR AFFILIATES

© 2025 SIX FLAGS ENTERTAINMENT CORPORATION

EDITOR'S NOTE: Halloween program details and ticketing will launch across all Six Flags Entertainment websites from August 11 to 14. All information will be posted by noon eastern time August 14.

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SOURCE Six Flags Entertainment Corporation

FAQ

What is Six Flags' (NYSE:FUN) new Halloween attraction for 2025?

Six Flags is introducing The Conjuring: Beyond Fear, a 20-minute interactive premium attraction featuring characters like The Nun and The Crooked Man, launching at four locations: Carowinds, Cedar Point, Canada's Wonderland, and Kings Island.

Which horror franchises will be featured at Six Flags Halloween events in 2025?

Six Flags will feature The Conjuring Universe, SAW, Trick 'r Treat, Texas Chainsaw Massacre, Army of the Dead, and The Strangers at seven theme parks across North America.

What does the Six Flags 2026 Season Pass special offer include?

The 2026 Season Pass includes access to over 40 parks for the remainder of 2025 and all of 2026, featuring 288 roller coasters and 970 water slides, plus free parking and bring-a-friend tickets when purchased before September 1, 2025.

How much does The Conjuring: Beyond Fear experience cost at Six Flags?

The Conjuring: Beyond Fear requires an additional à la carte purchase or a Haunted Attractions Express Pass, separate from park admission.

What family-friendly Halloween activities does Six Flags offer in 2025?

Six Flags offers daytime family activities including Kids Boo Fest, Tricks and Treats, trick-or-treat trails, hayrides, pumpkin patches, and special shows at 24 parks during the fall season.