Six Flags Introduces Flex Pay by Upgrade, Allowing Guests a New Way to Plan and Pay for Fun

Six Flags debuts a BNPL-style Flex Pay option with Upgrade, letting qualified guests spread online purchases of $49+ into fixed installments.

Rhea-AI Summary

Six Flags Entertainment Corporation (FUN) has launched Flex Pay by Upgrade, a Buy Now, Pay Later option that lets eligible guests purchase Season Passes and other qualifying products of $49 or more online and pay over time in fixed monthly installments.

Approved guests can lock in current Season Pass pricing, begin using pass benefits immediately after activation, and spread payments over time, with the option to pay off balances early without a prepayment penalty. Flex Pay is powered by financial technology company Upgrade, whose lending partners determine loan approval and terms based on credit and other eligibility factors. The product is available in every U.S. state where Six Flags parks operate but not in some U.S. territories. APRs range from 0% to 36%, a down payment may be required, and not all applicants will qualify.

Market Context

On Aug 07, FUN rose 3.94% after a season-pass sales announcement that included month-to-month member...

Analysis

On Aug 07, FUN rose 3.94% after a season-pass sales announcement that included month-to-month memberships; the current Flex Pay partnership likewise addressed payment access for pass purchases.

Key Figures

Minimum purchase: $49 APR range: 0% to 36% Payment structure: Fixed monthly installments +1 more

Minimum purchase

$49

Eligible online purchases

APR range

0% to 36%

Flex Pay disclosure

Payment structure

Fixed monthly installments

Eligible approved purchases

Minimum applicant age

18 years old

Flex Pay eligibility

Historical Context

1 past event · Latest: Aug 07

1 event

1. Aug 07

   Season-pass sales

   24h Move

   +3.9%

   2027 pass launch included month-to-month memberships and promotional pricing

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

bnpl, apr, nmls

3 terms

bnpl financial

"Upgrade's core products include: BNPL, Home Improvement Financing, Personal Loans"

Buy Now, Pay Later (BNPL) is a service that allows consumers to purchase items immediately and pay for them over a set period, often through installment payments. For investors, BNPL companies represent a way to facilitate spending and generate revenue from transaction fees and interest, making them an important part of the evolving digital payments landscape.

apr financial

"APRs range from 0% to 36%."

Annual Percentage Rate (APR) is the yearly cost of borrowing money expressed as a percentage, combining interest and most fees into a single rate so borrowers can compare loans like comparing price tags. For investors, APR matters because it affects how much companies pay to raise capital, influences consumer demand for credit, and helps compare returns or costs across loans, bonds, and financial products — all of which can change profits and valuations.

nmls regulatory

"Upgrade, Inc. (NMLS #1548935) holds the following state licenses"

The Nationwide Multistate Licensing System & Registry (NMLS) is a centralized U.S. database and licensing platform that tracks and registers mortgage loan originators, mortgage companies, and certain other financial services firms. Think of it as a driver's-license record for mortgage professionals: it shows licensing status, disciplinary actions and employment history, which investors use to judge whether a lender or originator follows rules, reducing regulatory and reputational risk when valuing or partnering with financial firms.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New payment option helps families secure Season Passes today, spread payments over time and start enjoying benefits immediately

ARLINGTON, Texas, Sept. 7, 2026 /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE:FUN), North America's largest regional amusement-resort operator, introduces Flex Pay by Upgrade, a new payment option that allows eligible guests to purchase Season Passes and other qualifying products and pay over time through fixed monthly installments. Available on eligible online purchases of $49 or more, Flex Pay gives approved guests the flexibility to secure their passes today and begin enjoying Season Pass benefits immediately while making scheduled payments over time.

The new offering provides guests with a convenient way to plan ahead for a season of thrills, family outings, seasonal events and unforgettable experiences across the Six Flags portfolio.

"Six Flags has long been committed to providing families with one of the best entertainment values available," said Amy Martin Ziegenfuss, chief marketing officer for Six Flags. "Flex Pay gives guests another way to maximize that value by locking in current pricing, breaking payments into manageable installments and enjoying a season of world-class rides, seasonal events and experiences from day one."

A More Flexible Way to Plan for Fun

Flex Pay helps guests secure eligible purchases while providing predictable monthly payments that can fit more easily into household budgets. Whether planning for spring break, summer adventures, Halloween events or holiday celebrations, guests can purchase eligible products today and start planning future visits with confidence.

Key Benefits of Flex Pay

• Purchase eligible Six Flags products of $49 or more and pay over time through fixed monthly installments.
• Lock in current pricing when purchasing Season Passes.
• Begin using Season Pass benefits immediately after activation.
• Spread payments over time while planning future visits and family experiences.
• Pay off balances early with no prepayment penalty.

Partnership with Upgrade

Flex Pay is powered by Upgrade, a leading financial technology company whose Flex Pay platform helps consumers pay for purchases over time through fixed installment payments. Upgrade's Flex Pay solution partners with hundreds of travel and retail brands across North America, providing flexible payment options designed to help consumers access the experiences and products that matter most to them.

"In a time when families are looking for ways to maximize value without sacrificing meaningful experiences together, flexible payment options can make a real difference," said Tom Botts, president, Flex Pay. "We're proud to partner with Six Flags to help guests plan ahead, lock in today's pricing and enjoy a full season of thrills and family fun with greater financial flexibility."

Guests can select Flex Pay during checkout on eligible online purchases of $49 or more. Applicants must be at least 18 years old and complete a brief application process. Loan approval and terms are determined by Upgrade's lending partners based on credit information and other eligibility factors. Flex Pay is not available in all states and U.S. territories.

For more information about Flex Pay, visit sixflags.com/flexpay.

Frequently Asked Questions

What is Flex Pay?

• Flex Pay is a payment option powered by Upgrade that allows eligible guests to purchase qualifying Six Flags products now and pay over time through fixed monthly installments.

Can I pay for a Six Flags Season Pass over time?

• Yes. Flex Pay is available on eligible online purchases of $49 or more, allowing approved guests to spread payments over time.

Can I use my Season Pass before it is fully paid off?

• Yes. Eligible guests can begin enjoying their Season Pass benefits while continuing to make scheduled payments.

Who provides Flex Pay?

• Flex Pay is powered by Upgrade, a financial technology company that offers flexible payment solutions through its Flex Pay platform.

Who can apply?

• Applicants must be at least 18 years old and are subject to approval by Upgrade's lending partners based on eligibility requirements and credit review.

Is Flex Pay available everywhere?

• Flex Pay is available in every U.S. state where Six Flags parks are located. It is not currently available in some US territories.

About Six Flags Entertainment Corporation

Six Flags Entertainment Corporation (NYSE: FUN) is North America's largest regional amusement-resort enterprise. The Company operates a premier portfolio of 20 amusement parks, 14 water parks, and nine resort properties across 13 U.S. states, Canada, and Mexico, as well as an amusement park in Saudi Arabia. Focused on its purpose of creating FUN, thrills, and a lifetime of memories, Six Flags provides immersive entertainment to millions of guests every year with world-class coasters, themed rides, and thrilling water parks powered by beloved intellectual property such as Looney Tunes®, DC Comics®, and PEANUTS®.

About Flex Pay

Flex Pay is a Buy Now, Pay Later solution offered by Upgrade, Inc. Upgrade is a financial technology company that offers affordable and responsible credit, mobile banking, and payment products to mainstream consumers. Since its inception in 2017, Upgrade has delivered over $50 billion in credit to over 8 million customers. Upgrade's core products include: BNPL, Home Improvement Financing, Personal Loans, Mobile Banking, Cards, and Auto Financing.

Upgrade is headquartered in San Francisco, California, with an operations center in Phoenix, Arizona, a technology center in Montreal, Canada, and regional offices in Wilmington, Delaware, Atlanta, Georgia, New York City, New York, and Irvine, California. More information is available at: https://www.upgrade.com.

Editor's Notes: Visual assets available here: Six Flags Flex Pay Media Kit. Please credit "Courtesy of Six Flags" when assets are in use.

Disclosure:

Down payment may be required. Actual terms are based on your credit score and other factors and may vary. APRs range from 0% to 36%. Minimum $49 purchase required. Not everyone is eligible. Loans made through Flex Pay by Upgrade are offered by these Lending Partners. Privacy Policy. Terms of Use. Upgrade, Inc. (NMLS #1548935) holds the following state licenses and does business under the following DBAs.

275 Battery Street, 23rd Floor, San Francisco, CA 94111, USA

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SOURCE Six Flags Entertainment Corporation

FAQ

How does Flex Pay work for Six Flags Season Passes and other products?

Flex Pay allows eligible guests to purchase qualifying Six Flags products of $49 or more online and pay over time through fixed monthly installments, while beginning to use Season Pass benefits immediately after activation.

Who is eligible to apply for Flex Pay and how is approval determined?

Applicants must be at least 18 years old and complete a brief application. Loan approval and terms are determined by Upgrade's lending partners based on credit information and other eligibility requirements.

Where is Flex Pay by Upgrade available for Six Flags guests?

Flex Pay is available in every U.S. state where Six Flags parks are located. It is not currently available in some U.S. territories.

What are the possible costs and terms associated with Flex Pay?

A minimum purchase of $49 is required, a down payment may be required, and actual terms vary based on credit and other factors. APRs range from 0% to 36%, and there is no prepayment penalty for paying off balances early.

Who provides and powers the Flex Pay financing solution?

Flex Pay is a Buy Now, Pay Later solution offered through Upgrade, a financial technology company. Loans made through Flex Pay by Upgrade are offered by Upgrade's lending partners.

Where can guests find more details or apply for Flex Pay?

Guests can select Flex Pay during checkout on eligible online purchases and can find additional information at sixflags.com/flexpay.