Moomoo Expands into Cryptocurrency Market with Launch of New Digital Asset Business
Moomoo, a global investment platform, announced its expansion into cryptocurrency trading with the launch of Moomoo Crypto for U.S. users. The platform will initially offer trading for over 30 cryptocurrencies, including Bitcoin and Ethereum, leveraging Coinbase's infrastructure through its Crypto-as-a-Service platform. The service will integrate with Moomoo's existing trading platform, providing advanced features like spot charting and plans to implement copy trading by September 2025. The expansion aims to meet growing demand for digital assets while bridging traditional and digital finance.
Moomoo, una piattaforma di investimento globale, ha annunciato la sua espansione nel trading di criptovalute con il lancio di Moomoo Crypto per gli utenti statunitensi. La piattaforma offrirà inizialmente il trading di oltre 30 criptovalute, tra cui Bitcoin ed Ethereum, sfruttando l'infrastruttura di Coinbase attraverso la sua piattaforma Crypto-as-a-Service. Il servizio sarà integrato con la piattaforma di trading esistente di Moomoo, offrendo funzionalità avanzate come i grafici spot e prevedendo l'implementazione del copy trading entro settembre 2025. Questa espansione mira a soddisfare la crescente domanda di asset digitali, collegando finanza tradizionale e digitale.
Moomoo, una plataforma de inversión global, anunció su expansión al comercio de criptomonedas con el lanzamiento de Moomoo Crypto para usuarios en EE. UU. Inicialmente, la plataforma ofrecerá operaciones con más de 30 criptomonedas, incluyendo Bitcoin y Ethereum, utilizando la infraestructura de Coinbase a través de su plataforma Crypto-as-a-Service. El servicio se integrará con la plataforma de trading existente de Moomoo, proporcionando funciones avanzadas como gráficos spot y con planes de implementar copy trading para septiembre de 2025. Esta expansión busca satisfacer la creciente demanda de activos digitales y conectar las finanzas tradicionales con las digitales.
Moomoo는 글로벌 투자 플랫폼으로서 미국 사용자들을 위한 Moomoo Crypto 출시와 함께 암호화폐 거래 시장으로 확장한다고 발표했습니다. 이 플랫폼은 처음에 비트코인과 이더리움을 포함한 30개 이상의 암호화폐 거래를 제공하며, 코인베이스의 Crypto-as-a-Service 인프라를 활용합니다. 이 서비스는 Moomoo의 기존 거래 플랫폼과 통합되어 스팟 차트와 같은 고급 기능을 제공하며, 2025년 9월까지 카피 트레이딩 기능도 도입할 계획입니다. 이번 확장은 디지털 자산에 대한 증가하는 수요를 충족시키고 전통 금융과 디지털 금융을 연결하는 데 목적이 있습니다.
Moomoo, une plateforme d'investissement mondiale, a annoncé son expansion dans le trading de cryptomonnaies avec le lancement de Moomoo Crypto pour les utilisateurs américains. La plateforme proposera initialement le trading de plus de 30 cryptomonnaies, dont Bitcoin et Ethereum, en s'appuyant sur l'infrastructure de Coinbase via sa plateforme Crypto-as-a-Service. Le service sera intégré à la plateforme de trading existante de Moomoo, offrant des fonctionnalités avancées telles que les graphiques au comptant, avec un projet d'implémentation du copy trading d'ici septembre 2025. Cette expansion vise à répondre à la demande croissante d'actifs numériques tout en faisant le lien entre finance traditionnelle et numérique.
Moomoo, eine globale Investmentplattform, gab ihre Expansion in den Kryptowährungshandel mit der Einführung von Moomoo Crypto für US-Nutzer bekannt. Die Plattform wird zunächst den Handel mit über 30 Kryptowährungen, darunter Bitcoin und Ethereum, anbieten und nutzt dabei die Infrastruktur von Coinbase über deren Crypto-as-a-Service-Plattform. Der Service wird in die bestehende Handelsplattform von Moomoo integriert und bietet fortschrittliche Funktionen wie Spot-Charting sowie die geplante Einführung von Copy Trading bis September 2025. Die Expansion zielt darauf ab, der wachsenden Nachfrage nach digitalen Assets gerecht zu werden und traditionelle mit digitaler Finanzwelt zu verbinden.
- Entry into the growing cryptocurrency market expands revenue potential
- Partnership with Coinbase provides robust infrastructure and security
- Integration of 30+ cryptocurrencies offers diverse trading options
- Leverages existing user base for rapid adoption
- Late entry into an already competitive crypto market
- Potential regulatory risks in the cryptocurrency sector
- Gradual rollout may limit initial market impact
Insights
Moomoo's expansion into crypto trading represents strategic diversification that could boost revenue streams amid growing digital asset adoption.
Moomoo's entry into cryptocurrency trading marks a significant strategic expansion for FUTU Holdings' business model. By launching Moomoo Crypto with support for 32 cryptocurrencies, the company is positioning itself to capture revenue from the growing digital asset market while creating potential cross-selling opportunities across its existing traditional securities platform.
The partnership with Coinbase through their Crypto-as-a-Service platform is particularly notable, as it allows Moomoo to leverage established infrastructure rather than building crypto custody and trading systems from scratch. This approach significantly reduces technical barriers to entry and regulatory compliance hurdles while still allowing Moomoo to maintain its brand experience.
The timing aligns with increasing mainstream adoption of cryptocurrencies and improved regulatory clarity in key markets. For Moomoo, this represents both defensive and offensive strategic elements – retaining existing users who might otherwise use separate crypto platforms, while potentially attracting new crypto-focused traders to its ecosystem.
The planned rollout of advanced crypto-specific features like copy trading by September indicates a phased implementation approach, allowing for testing and refinement before full-scale deployment. This measured expansion suggests the company is balancing growth ambitions with operational prudence.
From a competitive standpoint, this move puts Moomoo in direct competition with crypto-native platforms and other traditional brokerages that have added crypto capabilities. The company's focus on its user-friendly interface and educational resources could potentially differentiate its offering in an increasingly crowded market.
JERSEY CITY, N.J., May 27, 2025 (GLOBE NEWSWIRE) -- Moomoo, a global investment and trading platform, is thrilled to announce its expansion into cryptocurrency trading with the upcoming launch of Moomoo Crypto, a comprehensive digital asset investment service for its U.S. users.
The new U.S. Crypto's plan to launch over 30 coins is an exciting option for moomoo investors to trade on its all-in-one trading platform. Moomoo leverages its established technology infrastructure and user-friendly interface to provide a seamless trading experience across both traditional securities through Moomoo Financial and digital assets through Moomoo Crypto. It will initially support trading of major cryptocurrencies including Bitcoin, Ethereum, and several other leading tokens for its current users, with plans to expand its offerings in the coming months to give users access in a gradual launch. The platform, backed by Moomoo Financial, will leverage Coinbase’s markets and infrastructure through its leading Crypto-as-a-Service (“CaaS”) platform.
"As digital assets continue to gain mainstream adoption, we saw a clear opportunity to apply our expertise in creating accessible yet sophisticated investment tools for crypto space," said Neil McDonald, moomoo's US CEO. "With Moomoo Crypto, we're bridging the gap between traditional and digital finance, providing our users with the tools and insights they need to navigate this dynamic market."
Investors interested in crypto will be able to find an all-in-one platform with 32 coins offerings armed with advanced tools and various educational resources. Some advanced tools include spot charting and advanced charting, and moomoo is planning to adopt specific tools for crypto such as copy trading by early September.
"We’re seeing growing demand from platforms like moomoo as crypto becomes increasingly mainstream,” said Brian Foster, Global Head of CaaS at Coinbase. “Our Crypto-as-a-Service offering is designed to help bridge traditional and digital finance, giving partners the infrastructure, security, and tools they need to confidently build in crypto and serve a wide range of users.”
The move comes as interest in digital assets reaches new heights, with increasing retail participation and regulatory clarity emerging in key markets. Moomoo's entry into the cryptocurrency sector helps the company capture growing demand from its existing user base of active investors while attracting new crypto-focused traders to its platform.
About moomoo
Moomoo is a leading global investment and trading platform dedicated to empowering investors with user-friendly tools, data, and insights. Our platform is designed to provide essential information and technology, enabling users to make more-informed investment decisions. With advanced charting tools, pro-level analytical features, moomoo evolves alongside our users, fostering a dynamic community where investors can share, learn, and grow together.
Founded in the U.S., moomoo operates globally, serving investors in countries such as the US, Singapore, Australia, Japan, Canada and Malaysia. As a subsidiary of a Nasdaq-listed Futu Holdings (FUTU), we take pride in our role as a global strategic partner of the Nasdaq, earning numerous international accolades from renowned industry leaders such as Benzinga and Fintech Breakthrough. Moomoo has also received multiple awards in the US, Singapore, and Australia for its innovative, inclusive approach to investing.
For more information, please visit moomoo's official website at www.moomoo.com or feel free to email us: pr@us.moomoo.com.
Moomoo is a financial information and trading app offered by Moomoo Technologies Inc. In the U.S., Investment products and services on Moomoo are offered by Moomoo Financial Inc., Member FINRA/SIPC.
Cryptocurrencies are not legal tender, not backed by any government, and not FDIC insured or SIPC protected. Cryptocurrency trading involves high risk and potential loss of principal. Crypto services are offered by Moomoo Crypto Inc. (NMLS Number 2287314). Not available in all states, see our full licensing disclosures here.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4fa41088-a4e3-4db6-9551-5e3678ed14bd
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