2025 Winter Product Release: Fiverr Strengthens Its Upmarket Expansion by Introducing New Subscription Plans for Fiverr Pro and New Ways for Businesses to Collaborate and Scale

Rhea-AI Summary

Fiverr (NYSE: FVRR) has announced its 2025 Winter Product Release, introducing significant platform updates aimed at supporting growing businesses and freelancers. The company launched two major features: Team Account, enabling freelancers and agencies to collaborate under a unified account, and Fiverr Pro Subscriptions with two tiers - Essential and Advanced.

The Team Account feature allows professionals to manage projects, streamline workflows, and handle client communications while scaling their work by adding team members. The Fiverr Pro Essential plan offers vetted talent, hiring support, team collaboration tools, and a 25% discount on expert sourcing service, available free for clients spending $1,000+ annually. The Fiverr Pro Advanced plan includes additional features like contract signing, worker classification audits, background checks, and dedicated Business Success Manager support.

Positive

• Introduction of Team Account feature enabling scalable collaboration
• Launch of tiered Pro Subscriptions with premium features
• Free Essential plan access for clients spending $1,000+ annually
• Enhanced business tools including contract signing and background checks

Negative

• None.

Insights

Business Strategy Analyst

This product release represents a strategic pivot that could significantly impact Fiverr's business model and market positioning. The introduction of Team Account and tiered Pro subscriptions addresses three critical market opportunities:

1. Enterprise Value Capture: The new subscription tiers enable Fiverr to better monetize enterprise clients through a combination of transaction fees and subscription revenue. This dual revenue stream model could improve predictability and potentially lead to higher valuation multiples, similar to other SaaS-enabled marketplaces.

2. Platform Stickiness: The $1,000 annual spend threshold for the Essential tier creates an incentive for increased platform usage, while features like contract signing and background checks in the Advanced tier address enterprise compliance requirements - both reducing customer churn and increasing switching costs.

3. Market Expansion: The Team Account feature positions Fiverr to compete more effectively with traditional staffing agencies and enterprise talent solutions, potentially expanding its total addressable market. This move upmarket could lead to higher average order values and improved take rates.

Looking at broader implications, these changes align with the ongoing shift in enterprise labor markets toward flexible talent solutions. The focus on team collaboration and enterprise features suggests Fiverr is positioning itself to capitalize on the growing trend of companies building blended workforces of full-time and freelance talent.

The new Fiverr Pro plans and Team Account for freelancers are designed to support growing businesses and the ever-evolving ways freelancers are working

NEW YORK, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Fiverr (NYSE: FVRR), today announced a slew of new updates from its 2025 Winter Product Release to support growing businesses and freelancers while giving them even more flexibility and control over the way they work.

The Fiverr we know today is a culmination of years of understanding what businesses and freelancers need to thrive,” said Micha Kaufman, CEO and Founder of Fiverr. “Over the years, Fiverr has become more than a marketplace for small digital services and is now the platform that the world’s largest companies use for complex projects. With new changes across the general marketplace and with Fiverr Pro, we’re excited to have designed a solution that not only encourages companies to scale and succeed with the best talent on the market but also gives more control to the freelancers and agencies looking to grow their business on the platform.”

Team Account

Freelancers and agencies can now seamlessly collaborate and create a business:

• Team Account: A highly-requested feature that empowers both businesses and professionals to have more efficient control of their work on the platform as they evolve and grow. From project management and streamlining workflows to managing communications with clients, Team Account provides businesses and individual freelancers the ability to scale their work,expand their bandwidth, and manage their workload on the platform by adding members to their team to collaborate on projects confidently under a unified account.
  

Fiverr Pro Subscriptions

On Fiverr Pro, new subscription plans have been designed to reward businesses with increasingly valuable benefits as their order volume grows. As businesses engage with Fiverr talent, they’ll unlock a range of features that drive growth and scale their operations, from the most essential to advanced:

• Fiverr Pro Essential: This plan offers vetted talent, hands-on hiring support, and tools for team collaboration. It also includes ways to maximize costs with a satisfaction guarantee, free shortlisting, and a 25% discount on Fiverr’s new expert sourcing service. Loyal clients ordering services worth $1,000 and more annually are eligible to access this plan at no cost.
  
  
• Fiverr Pro Advanced: Designed for larger businesses, this plan includes all Essential benefits plus extended access to tools like seamless contract signing, worker classification audits and background checks to ensure that every project meets customers’ business and operational standards. In addition, customers receive dedicated support and strategic consultation from a Business Success Manager.
  

Learn more about Fiverr and Fiverr Pro.

About Fiverr
Fiverr’s mission is to change how the world works together. We exist to democratize access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, around 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools tailored to their needs to help them thrive and grow. On Fiverr, you can find over 700 skill categories, ranging from AI to programming and 3D design, digital marketing to content creation, and from video animation to architecture.

Don’t get left behind - come be a part of the future of work by visiting fiverr.com, reading our blog, and following us on Instagram, X, and Facebook.

Press Contacts:
Jenny Chang
Tommy Lee
press@fiverr.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d161dbed-6b8c-47a2-834b-f592ed7c0286

FAQ

What are the new features in Fiverr's 2025 Winter Product Release?

Fiverr's 2025 Winter Product Release introduces Team Account for collaborative work and two new subscription plans: Fiverr Pro Essential and Fiverr Pro Advanced, offering various business tools and support features.

How much do clients need to spend annually to get free Fiverr Pro Essential?

Clients need to spend $1,000 or more annually to be eligible for free access to the Fiverr Pro Essential plan.

What benefits does the Fiverr Pro Advanced plan include?

The Fiverr Pro Advanced plan includes all Essential benefits plus contract signing capabilities, worker classification audits, background checks, and dedicated Business Success Manager support.

What is the Team Account feature in Fiverr's 2025 update?

Team Account is a feature that allows freelancers and agencies to collaborate under a unified account, manage projects, streamline workflows, and handle client communications while scaling their work.

What discount does Fiverr Pro Essential offer on expert sourcing service?

Fiverr Pro Essential offers a 25% discount on Fiverr's new expert sourcing service.