Demand for AI Video Creators Surges 66% As Businesses Race to Scale Marketing Campaigns
Rhea-AI Summary
Fiverr (NYSE: FVRR) reported its Fall 2025 Business Trends Index on Dec 10, 2025, showing strong demand for AI and platform-specific creative services.
Key platform search growth over the last six months includes faceless YouTube creator +488%, AI automation +136%, prompt engineering +76%, AI video creators +66%, and TikTok promotion +66%. The index cites a shift toward AI-enhanced workflows paired with human storytelling and creator expertise across TikTok, Instagram, and long-form channels.
Positive
- Faceless YouTube creator searches +488% (six months)
- AI automation searches +136% (six months)
- Prompt engineering searches +76% (six months)
- AI video creators searches +66% (six months)
- TikTok promotion searches +66% (six months)
Negative
- None.
News Market Reaction – FVRR
On the day this news was published, FVRR declined 4.24%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Key peers in Internet Content & Information like ANGI, CARS, EVER, GRPN, and MAX all show positive price changes, but momentum scanners did not flag a coordinated sector move tied to this headline.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Impact report | Positive | +1.9% | Freelancer Economic Impact Report quantifying U.S. independent workforce and revenue. |
| Nov 05 | Earnings release | Positive | -5.0% | Q3 2025 results with revenue growth, record Adjusted EBITDA, and updated guidance. |
| Oct 22 | Earnings notice | Neutral | -2.5% | Announcement of Q3 2025 results release date and conference call details. |
| Oct 16 | AI survey | Positive | -2.7% | International Freelancer Day survey showing high AI adoption and productivity gains. |
| Oct 08 | Gen Z survey | Positive | +1.9% | Next Gen of Work survey on income stacking, AI use, and shifting career expectations. |
FVRR’s thematic reports and AI-focused launches often produce modest, mixed price reactions, with some positive survey/index news aligning with gains but multiple AI or earnings updates followed by selloffs.
Over the last six months, Fiverr has mixed macro and platform storytelling with core financial updates. The Dec 3 freelancer impact report highlighted a $319B U.S. market and saw a mild gain, while the Nov 5 Q3 report showed $107.9M revenue and record Adjusted EBITDA but was followed by a decline. Multiple AI‑themed launches and surveys since Feb 2025 drew small, often negative moves. Today’s AI Business Trends Index continues this pattern of positioning Fiverr as a data and AI leader for freelancers and brands.
Market Pulse Summary
This announcement highlights strong AI-related demand on Fiverr’s marketplace, with searches for faceless YouTube creators up 488% and AI video creators up 66%, alongside growth in TikTok and book-related services. In historical context, Fiverr has repeatedly emphasized AI tools and data-driven insights across its Business Trends Index and prior AI launches. Investors may focus on how these interest spikes convert into revenue, active buyers, and spend per buyer in future earnings updates.
Key Terms
ai video creation technical
ai automation technical
prompt engineering technical
ai influencer technical
ai music video technical
AI-generated analysis. Not financial advice.
Fiverr's Fall 2025 Business Trends Index highlights businesses embracing AI tools while doubling down on human expertise for TikTok, Instagram, and creative storytelling
NEW YORK, Dec. 10, 2025 (GLOBE NEWSWIRE) -- As Sora becomes one of the fastest-growing apps this year and AI-generated commercials continue to drive headlines, businesses’ demand for freelancers skilled in AI video creation surged by
The 2025 biannual edition of Fiverr's Business Trends Index — drawn from millions of searches across the platform since May 2025 — reveals the fastest-growing services shaping the way businesses operate. Across industries, a clear trend is emerging: AI may accelerate workflows, but it also heightens the need for human judgment, creativity, and storytelling.
Searches spiked on Fiverr for freelancers skilled in faceless YouTube video creator (+
“Businesses are taking a multi-faceted approach in content creation and engagement,” said Esti Levy-Dadon, General Manager of Fiverr Pro. “This shift toward agile, AI-enhanced creation to strengthen overall brand stories has created new categories of expertise for freelancers like 'AI directors', but it has also reinvigorated traditional storytelling — from book publishing to long-form content — showing that AI is most powerful when paired with human creativity and strategic vision.”
"Demand for AI video has evolved rapidly. Clients are no longer looking for simple tech demos; they are seeking high-end, cinematic storytelling that rivals traditional production,” says Luigi Florente, an AI video creator on Fiverr. “Businesses are realizing that AI isn't just a tool for speed, it’s also a new medium for high-quality artistic expression when handled by professional creators."
Despite tremendous growth in AI services, businesses are also doubling down on the human skills that AI can’t replicate: authenticity, storytelling, and cultural fluency. Brands continue to look for freelancers that can help tell their stories and sell their products through social media, with searches for expertise in TikTok promotion (+
"As a business owner juggling countless demands, I didn’t have the time or team to manage the technical setup and creative content needed to grow on TikTok and Instagram”, said Merideth Jaskowski, founder and CEO of Splitz Bedding. “Fiverr made the process simple by connecting me with talented freelancers who brought my vision to life quickly, seamlessly, and within budget."
The complete Business Trends Index includes additional fast-growing trends across the U.S., Australia, France, Germany, Italy, Israel, and the U.K. To learn more about AI video creation and how to create campaigns like Prompt and Punishment, watch the next episode of Fiverr’s Shift Happens on December 11th at 11:00AM ET here.
About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services—helping businesses get mission-critical projects done fast and cost-effectively.
From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.
Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com. Follow us on LinkedIn, Instagram, TikTok, and Facebook.
Press Contacts
Jenny Chang
Tommy Lee
press@fiverr.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/5d5651ed-04a4-4d66-b3d3-e6ab3fcb69d7
FAQ
What did Fiverr announce on Dec 10, 2025 about AI demand (FVRR)?
Which Fiverr service search grew the most in the last six months according to the Dec 10, 2025 index?
How are businesses using AI according to Fiverr’s Dec 10, 2025 report (FVRR)?
What platform-specific skills rose on Fiverr in the second half of 2025?
When can I watch Fiverr’s related episode about AI video creation mentioned in the Dec 10, 2025 release?
