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Fiverr Survey Debunks Gig Economy Myths: Freelancers Lead With Discipline, Flexibility, and AI

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Fiverr (NYSE: FVRR) released a survey of 3,500 freelancers for International Freelancer Day (Oct 16, 2025) showing structured remote work, high AI adoption, and varied work locations. Key findings: 81% use dedicated home offices, 76% use AI tools, 64% report productivity gains, and 40% are self‑teaching AI. Generational gap: 15% of Gen Z vs 37% of older freelancers cite AI competition as a main challenge.

Fiverr is launching four initiatives: a Times Square billboard contest (winners featured Oct 30), monthly "Freelancer Tuesdays" at its NYC office, a Community Rewards Store with redeemable points and prizes, and limited merch giveaways.

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To commemorate International Freelancer Day on October 16, Fiverr is launching limited-time giveaways, a community rewards store, and NYC office access for freelancers

NEW YORK, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Debunking gig economy myths about chaotic schedules and competing for outlets in noisy coffee shops, freelancers are pioneering structured careers while gaining control over when and where work happens, according to a new Fiverr International, Ltd. (NYSE: FVRR) survey released for International Freelancer Day.

The annual survey of 3,500 freelancers on Fiverr shows they are continuing to innovate the future of work and lead the way in AI adoption. While 50% prioritize flex work locations and 48% value their own hours, freelancers maintain disciplined work habits. 81% work from dedicated home offices, and that same drive for control shows up in how they approach AI. 76% percent use AI tools and 64% report increased productivity, with 40% teaching themselves without formal training. The generational split is also revealing: only 15% of Gen Z freelancers see competition with AI tools as one of their main challenges, compared to 37% of older freelancers.

But when freelancers do choose to work elsewhere, they go big. 32% of freelancers said yes, they identify as anywhere workers — working from at least two different locations throughout the year — and 23% said they plan to within the next year. Fiverr asked its freelancers, “What’s the most unusual place you've worked?” Standout responses included a treehouse, a tuk-tuk, a lavender field, and inside a pyramid in Egypt, proving that having a home office doesn't mean being limited to it.

“International Freelancer Day recognizes the talented and hard-working freelance community,” says Michelle Baltrusitis, Director of Community at Fiverr. “This year, we’re proud to celebrate the pioneering nature of freelancing professionals who continue to think outside the box, challenge the norm, and redefine employment on a global scale.”

Fiverr is launching four new initiatives as part of International Freelancer Day to strengthen freelancer connections worldwide:

  • Times Square Billboard Ad Contest: Fiverr is giving the stage to the people redefining work itself. Starting today, freelancers can enter for a chance to be featured on one of the world’s most iconic screens - a Times Square billboard (W 46th St. and Broadway). Symbolizing how independent professionals are shaping the future of work, this special tribute celebrates and elevates their work on a global stage. Six winners will be featured in Times Square on October 30. To enter, visit Fiverr’s Instagram.
  • Freelancer Tuesdays: Beginning on the first Tuesday of every month, freelancers will be able to come to Fiverr's New York office to get customized professional support from success managers who can review their profiles, opportunities to network with other freelancers and the Fiverr team, and enjoy office perks, like snacks.
  • Community Rewards Store: Fiverr members now earn points by sharing best practices, contributing tips and advice, offering feedback to fellow freelancers, and participating in community events. Points can be redeemed for rewards like one-on-one meetings with CEO & Founder Micha Kaufman, $500 airline vouchers, opportunities to be featured on billboards in Times Square, and Fiverr credits to buy services from other freelancers.
  • Merch Giveaways: Exclusive merchandise designed by Nibera Visuals, a Fiverr freelancer who creates artwork for clients including Weezer. Limited edition items are available through the Community Rewards Store at community.fiverr.com.

"Our new Community Rewards Store and Freelancer Tuesdays reflect how deeply we’re invested in the success of our freelancers,” Baltrusitis said. “These initiatives create more ways for them to connect, grow, and feel supported."

Started by Fiverr in 2022, International Freelancer Day, is celebrated annually on the third Thursday of October, spotlighting freelancers around the world and their impact on the global economy.

About Fiverr
Fiverr’s mission is to transform the way the world creates and works together. We’re shaping the future of work with the world’s leading open platform, seamlessly connecting top talent and cutting-edge technology with businesses around the globe. From expert freelancers in over 750 skilled categories to best-in-class GenAI models and agents, Fiverr provides the most advanced and comprehensive talent and tools for digital services—helping businesses get mission-critical projects done fast and cost-effectively.

From small businesses to Fortune 500 companies, millions trust Fiverr for projects in software and AI development, digital marketing, finance, business consulting, video animation, music, architecture, and more.

Learn how to future-proof your business with exceptional talent and cutting-edge tools at fiverr.com. Follow us on LinkedIn, Instagram, TikTok, X, and Facebook.

Press Contacts
Jenny Chang
press@fiverr.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/41e4487f-2305-49bf-85b4-33961552699c


FAQ

What did the Fiverr (FVRR) survey of 3,500 freelancers find about remote work on Oct 16, 2025?

The survey found 81% work from dedicated home offices, 50% prioritize flexible locations, and 48% value setting their own hours.

How prevalent is AI use among freelancers according to Fiverr's Oct 16, 2025 survey (FVRR)?

76% of surveyed freelancers use AI tools and 64% report increased productivity; 40% are self‑teaching without formal training.

What initiatives did Fiverr (FVRR) launch for International Freelancer Day 2025?

Fiverr launched a Times Square billboard contest (six winners featured Oct 30), monthly Freelancer Tuesdays in NYC, a Community Rewards Store, and merch giveaways.

When will Fiverr feature winners on the Times Square billboard for International Freelancer Day 2025?

Six winners from the Times Square billboard contest will be featured on October 30, 2025.

How can freelancers earn rewards in Fiverr's Community Rewards Store (FVRR)?

Members earn points by sharing tips, participating in community events, and offering feedback; points redeem for items like $500 airline vouchers, Fiverr credits, or meetings with the CEO.
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