PACSUN ACCELERATES INTO MIAMI WITH OFFICIAL FORMULA 1® COLLECTION

Pacsun (FWONA) launches the official FORMULA 1 MIAMI GRAND PRIX 2026 Collection, a 30-piece assortment timed for Miami race weekend.

Rhea-AI Summary

Pacsun (FWONA) launches the official FORMULA 1 MIAMI GRAND PRIX 2026 Collection, a 30-piece assortment timed for Miami race weekend. Priced $16–$100, the collection includes men's and women's graphic tees, lightweight layers, and statement pieces blending motorsport details with streetwear silhouettes. Available now exclusively in Pacsun stores and online.

Argus May 4 session

-0.11% close to close Open Argus

Details

News Market Reaction – FWONA

On May 4, the first trading day after this news, FWONA closed 0.11% below the previous close.

Data tracked by StockTitan Argus for the May 4 session.

Market Context

This announcement highlights continued commercialization of the Formula 1 brand through Pacsun’s off...

Analysis

This announcement highlights continued commercialization of the Formula 1 brand through Pacsun’s official Miami Grand Prix 2026 collection, extending F1’s reach into youth-oriented fashion. It comes after Liberty Media reported 2025 F1 revenue of $3.9B and higher fan attendance, underscoring the sport’s growing profile. Investors may watch how such lifestyle collaborations contribute to sponsorship strength, brand engagement, and the broader ecosystem around F1 events.

Key Figures

Collection size: 30-piece assortment Price range: $16 to $100 Collection count: Fourth collection +5 more

Collection size

30-piece assortment

FORMULA 1 MIAMI GRAND PRIX 2026 Collection

Price range

$16 to $100

Retail pricing for Pacsun x Formula 1 collection

Collection count

Fourth collection

Fourth Pacsun collection with Formula 1 for Miami race

F1 revenue 2025

$3.9B

Full-year 2025 F1 revenue, up 14%

F1 operating income

$632M

Full-year 2025 F1 operating income, up 28%

Adjusted OIBDA

$946M

Full-year 2025 Adjusted OIBDA, up 20%

MotoGP revenue

$573M

Pro forma 2025 MotoGP revenue, up 14%

F1 attendance

6.75M

2025 F1 attendance, up 4%

Historical Context

5 past events · Latest: Apr 28

5 events

1. Apr 28

   Partnership announcement

   24h Move

   -0.4%

   Multi-year Marsh partnership as Official Risk and Insurance Brokering Partner.

2. Apr 23

   Conference presentation

   24h Move

   -0.2%

   Planned presentation at J.P. Morgan Global Technology, Media and Communications Conference.

3. Apr 20

   Earnings scheduling

   24h Move

   -2.0%

   Announcement of Q1 2026 earnings release and conference call timing.

4. Mar 06

   Annual meeting notice

   24h Move

   -0.2%

   Notice of 2026 virtual annual stockholder meeting and participation details.

5. Feb 26

   Earnings results

   24h Move

   -2.0%

   Strong 2025 F1 and MotoGP revenue, income and attendance growth reported.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The Collection Blends Motorsport Energy with Bold Color, Technical Details, and Race-Ready Style

LOS ANGELES, May 1, 2026 /PRNewswire/ -- Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is bringing race weekend energy to Miami with its official collection created in partnership with Formula 1®. Building on the longstanding collaboration between the two brands, the all-new FORMULA 1 MIAMI GRAND PRIX 2026 Collection launches in time for the race weekend and taps into the speed, color, and spectacle surrounding one of the most high-energy moments in sport and culture.

The assortment spans men's and women's styles, including graphic tees, lightweight layers, and statement pieces. Drawing from the world of motorsport, bold graphics, dynamic striping, and technical details are balanced with relaxed, streetwear-driven silhouettes. A palette of saturated color, crisp neutrals, and high-contrast finishes reflects Miami's signature intensity, with pieces designed to move seamlessly from trackside to the rest of the weekend and everywhere in between.

"At Pacsun, our longstanding collaboration with Formula 1 continues to be a natural extension of our sport and fashion pillars," said Richard Cox, Chief Merchandising Officer at Pacsun. "There's a strong alignment in the way both brands show up at the intersection of performance and style, and that perspective shapes each collection. This drop reflects that balance, sport-driven in its foundation with a clear fashion point of view, resulting in product that feels current, expressive, and built to carry beyond the race moment."

The 30-piece assortment is priced from $16 to $100 and marks Pacsun's fourth collection with Formula 1 for the Miami race.

The new FORMULA 1 MIAMI GRAND PRIX 2026 Collection is available now exclusively in Pacsun stores and online.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

About Formula 1®
Formula 1® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLVYK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.

Press Contact:
Kate Fosha George
kgeorge@pacificsunwear.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/pacsun-accelerates-into-miami-with-official-formula-1-collection-302760512.html

SOURCE Pacsun

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is included in Pacsun's FORMULA 1 Miami Grand Prix 2026 Collection (FWONA)?

The collection is a 30-piece assortment of men's and women's styles priced $16–$100. According to Pacsun, it features graphic tees, lightweight layers, bold graphics, technical details, and streetwear silhouettes designed for trackside and weekend wear.

When did Pacsun (FWONA) release the Formula 1 Miami Grand Prix 2026 Collection?

The collection launched in time for the Miami race weekend on May 1, 2026. According to Pacsun, the drop is available now exclusively in Pacsun stores and via the company's online store for immediate purchase.

Where can investors or shoppers buy the Pacsun F1 Miami 2026 Collection (FWONA)?

The collection is available exclusively in Pacsun retail locations and on the company's e-commerce site. According to Pacsun, shoppers can purchase the 30-piece assortment in-store or online while supplies last during the Miami race period.

How does the Pacsun (FWONA) collection reflect Miami and motorsport style?

Designs use saturated color, crisp neutrals, dynamic striping, and technical details reflecting Miami's intensity. According to Pacsun, the pieces balance motorsport energy with relaxed streetwear silhouettes for versatile trackside-to-weekend wear.

Is the Pacsun Formula 1 Miami Grand Prix 2026 Collection a recurring collaboration with Formula 1 (FWONA)?

Yes, this marks Pacsun's fourth collection with Formula 1 for the Miami race. According to Pacsun, the partnership builds on a longstanding collaboration blending the brands' shared focus on performance, style, and youth culture.