Leica Camera and Formula 1 announced a licensing partnership introducing the Leica Q3 43 Formula 1 Edition camera.
The special edition is available from October 20, 2026, at a retail price of $9,950 through Leica Stores, the Leica Online Store and specialist retailers. Based on the Leica Q3 43, it features Formula 1 branding and an exclusive photographic look available through the Leica FOTOS App. The collaboration also includes a launch event at the Leica Store and Gallery in Los Angeles.
Formula 1 (NASDAQ:FWONA, FWONK) and Liberty Media (NASDAQ:LLYVA, LLVYK) announced the return of the F1 Business Summit, to be held Thursday, November 19, 2026, from 8 a.m. to 1 p.m. at The Colosseum at Caesars Palace during the Formula 1 Heineken Las Vegas Grand Prix weekend.
Actress and comedian Heather McMahan will host the summit, which will feature remarks from Formula 1 President & CEO Stefano Domenicali and Liberty Media President & CEO Derek Chang, plus panels on hospitality, global race promotion and fashion’s role in the sport. Registration is open, with a VIP package at $2,500 and a Summit-only ticket at $550 (including taxes and fees). Formula 1 Las Vegas Grand Prix will also donate a portion of tickets to Nevada university students.
Formula 1 (NASDAQ: FWONA) and Flexjet announced a multi-year global partnership naming Flexjet the Official Private Aviation Supplier of Formula 1. The deal launches ahead of the 2026 British Grand Prix at Silverstone and runs across the global F1 calendar.
Flexjet will provide fleet access and international connectivity for VIPs, executives and teams, use Sustainable Aviation Fuel, offer hospitality and behind-the-scenes access for its fractional Owners, and collaborate with Formula 1 on a joint digital content series.
Marsh (NYSE:MMC) will showcase its role as Formula 1’s Official Risk Partner and Official Insurance Brokering Partner at the Lenovo Grand Prix du Canada in Montréal, building on a multi-year partnership.
Marsh highlights its long Canadian presence, The Risk Perspective content series on Circuit Gilles-Villeneuve, and prominent trackside branding.
Mattel (NASDAQ:MAT) launched a global search for the first Hot Wheels Tiniest Team Principal, selecting one child each from the US, UK and Mexico.
Winners (ages 5–10) get VIP trips to their local 2026 Formula 1 Grand Prix, visits to Hot Wheels HQ, and help design a Hot Wheels F1 die-cast car.
Pacsun (FWONA) launches the official FORMULA 1 MIAMI GRAND PRIX 2026 Collection, a 30-piece assortment timed for Miami race weekend. Priced $16–$100, the collection includes men's and women's graphic tees, lightweight layers, and statement pieces blending motorsport details with streetwear silhouettes. Available now exclusively in Pacsun stores and online.
Marsh (NYSE: MMC) announced a multi-year, enterprise-wide partnership with Formula 1 as the sport’s first Official Risk Partner and Official Insurance Brokering Partner. The tie-up gives Marsh trackside branding, curated race guest experiences, and a content series, The Risk Perspective, across F1 digital channels to reach over 827 million fans.
The collaboration highlights Marsh’s unified global brand and aims to showcase risk insight, analytics, and client engagement across industries including automotive and mobility.