First Watch Inspires Acts of Kindness with ‘Sweet’ Gesture on World Kindness Day

Rhea-AI Summary

First Watch Restaurant Group (NASDAQ: FWRG) announces a special World Kindness Day initiative on November 13, offering 15,000 free cinnamon rolls for customers to pay forward as acts of kindness. The first 50 dine-in guests at participating locations will receive a complimentary Stay Golden Cinnamon Roll to-go when mentioning the word 'kindness.' The promotion requires an in-restaurant purchase and is available while supplies last. The featured cinnamon roll, part of First Watch's seasonal Holiday menu, comes with lemon cream cheese icing and gold sprinkles.

Insights

Market Research Analyst

This promotional campaign, while well-intentioned, has minimal financial impact on First Watch's business performance. The giveaway of 15,000 cinnamon rolls represents a negligible cost relative to the company's operations. While it may generate some positive brand sentiment and local media coverage, the scope (50 rolls per location) and one-day nature of the promotion suggests this is primarily a marketing initiative rather than a material business event.

The seasonal Holiday menu item tie-in indicates standard operational planning rather than a significant revenue driver. For a company with $1.24B market cap, such -time promotions are routine marketing expenses that don't meaningfully affect financial performance or investor considerations.

Restaurant giving away 15,000 Cinnamon Rolls for customers to pay forward on November 13

BRADENTON, Fla., Nov. 11, 2024 (GLOBE NEWSWIRE) -- A little kindness goes a long way, and First Watch Restaurant Group, Inc. (NASDAQ: FWRG) (together with its subsidiaries “First Watch” or the “Company”) – the leading daytime dining concept specializing in breakfast, brunch and lunch – is spreading the joy this year for World Kindness Day. On Wednesday, November 13, First Watch is giving away more than 15,000 cinnamon rolls for customers to “pay forward” as a random act of kindness in their communities. The first 50 dine-in guests at each participating location will receive a free Stay Golden Cinnamon Roll* packaged to-go when they use the word “kindness.”

“World Kindness Day is a reminder of the impact even the smallest gestures can have,” said Matt Eisenacher, Chief Brand Officer. “From holding the door open … to welcoming tables with a warm pot of coffee, our employees take pride in making our customers smile. Our core value is to ‘Be Kind,’ and we hope this day will inspire thousands of acts of kindness nationwide.”

The cinnamon roll, which appears on First Watch’s seasonal Holiday menu for a limited time, is freshly baked, glazed with lemon cream cheese icing and topped with gold sprinkles. Inspired by “The Golden Rule” – treat others as you would want to be treated – First Watch is encouraging customers to perform acts of kindness by sharing the free Stay Golden Cinnamon Roll with anyone in need of a smile.

*One Stay Golden Cinnamon Roll per table, with an in-restaurant purchase, while supplies last at participating restaurants only. For more information, including participating restaurants, visit www.firstwatch.com/kindness-day.

About First Watch
First Watch is the leading Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch's chef-driven menu rotates five times a year and includes elevated executions of classic favorites alongside specialties such as its Quinoa Power Bowl, Lemon Ricotta Pancakes, Chickichanga, Morning Meditation fresh juice and signature Million Dollar Bacon. After first appearing on the list in 2022 and 2023, First Watch was named 2024’s #1 Most Loved Workplace^® in America by Newsweek and the Best Practice Institute. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet. First Watch operates more than 540 First Watch restaurants in 29 states. For more information, visit www.firstwatch.com.

Media Contact:
pr@firstwatch.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/616cf782-b919-4479-8e06-4f3973756209

FAQ

How many free cinnamon rolls is First Watch (FWRG) giving away on World Kindness Day 2024?

First Watch is giving away 15,000 cinnamon rolls across participating locations on November 13, 2024.

What are the requirements to get a free cinnamon roll at First Watch (FWRG) on World Kindness Day?

Customers must make an in-restaurant purchase, be among the first 50 dine-in guests at participating locations, and mention the word 'kindness' to receive a free Stay Golden Cinnamon Roll.

What is special about First Watch's (FWRG) Stay Golden Cinnamon Roll promotion?

The Stay Golden Cinnamon Roll is part of First Watch's seasonal Holiday menu, featuring lemon cream cheese icing and gold sprinkles, designed to be given away as an act of kindness.