Genpact Marks Next Phase as Advanced Technology Company with Global Rebrand

Rhea-AI Summary

Genpact (NYSE: G) announced a global rebranding initiative marking its transformation into an advanced technology company. The company celebrated this milestone by ringing the NYSE opening bell, introducing its new tagline 'on it.' This rebranding follows the June 2025 unveiling of GenpactNext, the company's updated growth model and strategic framework.

Under CEO BK Kalra's leadership, Genpact is focusing on integrating process intelligence with artificial intelligence, creating agentic AI solutions for autonomous business process orchestration. The company aims to leverage its cultural strengths and technological capabilities to deliver faster, more responsive operations for its clients.

Positive

• Strategic pivot to advanced technology and agentic AI solutions
• Launch of GenpactNext growth model showcasing clear strategic direction
• Strong cultural positioning with new 'on it' brand identity

Negative

• None.

Brand essence, 'on it,' reflects Genpact's strength to transform at scale

NEW YORK, Sept. 8, 2025 /PRNewswire/ -- Genpact (NYSE: G), an advanced technology services and solutions company recognized for its deep industry knowledge, process intelligence, and last-mile expertise, today announced a global rebrand that reflects its recent strategic pivot. The global rebrand was celebrated by members of Genpact's leadership team ringing the opening bell at the New York Stock Exchange, symbolizing a new chapter for the Company and its clients.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/genpact/9353951-en-genpact-marks-next-phase-advanced-technology-company-global-rebrand

"The move to agentic-driven solutions fundamentally reimagines how business gets done," said Balkrishan "BK" Kalra, President and Chief Executive Officer, Genpact. "We've built something truly differentiated: a company where process intelligence and artificial intelligence work as one."

In late June, at the Company's 2025 Investor Day, Genpact unveiled GenpactNext—its updated growth model and strategic framework in support of its pivot to advanced technologies. Genpact is creating agentic AI solutions that orchestrate complex business processes autonomously. These solutions enable client operations to be faster and more responsive.

Today, the Company takes another step in this transformation with the launch of a new tagline – 'on it.'

"'On it' is the essence of who we are and what we do," said Caitlin Blewett, Chief Marketing Officer, Genpact. "Culture is Genpact's greatest competitive advantage - we don't merely respond to change, we bring it – creating exponential value for our clients and employees. In a world that moves fast, we move faster. Simply put, Genpact is 'on it.'"

To learn more about Genpact's transformation and view its rebrand in action, click here.

About Genpact

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises. 

Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

MEDIA CONTACT:

Alexia Taxiarchos 
Genpact Media Relations 
+1-617-259-8172
alexia.taxiarchos@genpact.com

     

 

 

View original content:https://www.prnewswire.com/news-releases/genpact-marks-next-phase-as-advanced-technology-company-with-global-rebrand-302549188.html

SOURCE Genpact

FAQ

What is Genpact's new strategic direction announced in 2025?

Genpact is transforming into an advanced technology company, focusing on agentic AI solutions that combine process intelligence with artificial intelligence for autonomous business process orchestration.

What is GenpactNext and when was it announced?

GenpactNext is Genpact's updated growth model and strategic framework, unveiled at the Company's Investor Day in late June 2025, supporting its pivot to advanced technologies.

What is the meaning behind Genpact's new tagline 'on it'?

The tagline 'on it' represents Genpact's culture of proactively driving change and creating value for clients and employees, emphasizing their ability to move faster than market changes.

How is Genpact (NYSE: G) implementing artificial intelligence in its business model?

Genpact is creating agentic AI solutions that combine process intelligence with artificial intelligence to orchestrate complex business processes autonomously, enabling faster and more responsive client operations.

Who is leading Genpact's transformation in 2025?

The transformation is being led by Balkrishan 'BK' Kalra, President and Chief Executive Officer, along with Caitlin Blewett, Chief Marketing Officer, who oversees the new brand strategy.