Genpact Marks Next Phase as Advanced Technology Company with Global Rebrand
Genpact (NYSE: G) announced a global rebranding initiative marking its transformation into an advanced technology company. The company celebrated this milestone by ringing the NYSE opening bell, introducing its new tagline 'on it.' This rebranding follows the June 2025 unveiling of GenpactNext, the company's updated growth model and strategic framework.
Under CEO BK Kalra's leadership, Genpact is focusing on integrating process intelligence with artificial intelligence, creating agentic AI solutions for autonomous business process orchestration. The company aims to leverage its cultural strengths and technological capabilities to deliver faster, more responsive operations for its clients.
Genpact (NYSE: G) ha avviato un rebranding globale per segnare la sua trasformazione in un'azienda tecnologica avanzata. La società ha celebrato il traguardo facendo suonare la campana di apertura del NYSE e presentando il nuovo claim 'on it'. Questo rebranding segue il lancio di GenpactNext a giugno 2025, il rinnovato modello di crescita e quadro strategico dell'azienda.
Sotto la guida dell'AD BK Kalra, Genpact punta a integrare l'intelligenza dei processi con l'intelligenza artificiale, sviluppando soluzioni AI agentiche per l'orchestrazione autonoma dei processi aziendali. L'obiettivo è sfruttare punti di forza culturali e capacità tecnologiche per offrire operazioni più rapide e reattive ai clienti.
Genpact (NYSE: G) anunció una iniciativa global de rebranding que marca su transformación en una compañía tecnológica avanzada. La empresa celebró este hito tocando la campana de apertura del NYSE y presentando su nuevo lema 'on it'. Este rebranding sigue al lanzamiento en junio de 2025 de GenpactNext, el renovado modelo de crecimiento y marco estratégico de la compañía.
Bajo el liderazgo del CEO BK Kalra, Genpact se centra en integrar la inteligencia de procesos con la inteligencia artificial, creando soluciones de IA agentiva para la orquestación autónoma de procesos empresariales. La compañía pretende aprovechar sus fortalezas culturales y capacidades tecnológicas para ofrecer operaciones más rápidas y ágiles a sus clientes.
Genpact (NYSE: G)는 첨단 기술 기업으로의 전환을 알리는 글로벌 리브랜딩을 발표했습니다. 회사는 NYSE 시초종을 울리며 새로운 태그라인 'on it'을 공개하며 이 이정표를 기념했습니다. 이번 리브랜딩은 2025년 6월 공개된 GenpactNext, 즉 업데이트된 성장 모델과 전략적 프레임워크에 이은 것입니다.
CEO BK Kalra의 지도 아래 Genpact는 프로세스 인텔리전스와 인공지능을 통합해 에이전트형 AI 솔루션으로 자율적 비즈니스 프로세스 오케스트레이션을 구현하는 데 주력하고 있습니다. 회사는 문화적 강점과 기술 역량을 활용해 고객에게 더 빠르고 더 민첩한 운영을 제공하는 것을 목표로 합니다.
Genpact (NYSE: G) a lancé une opération de rebranding mondiale marquant sa transformation en entreprise technologique avancée. La société a célébré cette étape en sonnant la cloche d'ouverture du NYSE et en dévoilant son nouveau slogan 'on it'. Ce rebranding fait suite au dévoilement en juin 2025 de GenpactNext, son modèle de croissance et cadre stratégique actualisés.
Sous la direction du PDG BK Kalra, Genpact s'attache à intégrer l'intelligence des processus à l'intelligence artificielle, en créant des solutions d'IA agentiques pour l'orchestration autonome des processus métiers. L'entreprise vise à tirer parti de ses forces culturelles et de ses capacités technologiques pour fournir des opérations plus rapides et plus réactives à ses clients.
Genpact (NYSE: G) hat ein weltweites Rebranding angekündigt, das seine Transformation zu einem fortschrittlichen Technologieunternehmen markiert. Das Unternehmen feierte diesen Meilenstein, indem es die NYSE-Eröffnungsglocke läutete und seinen neuen Slogan 'on it' vorstellte. Das Rebranding folgt auf die Vorstellung von GenpactNext im Juni 2025, dem aktualisierten Wachstumsmodell und strategischen Rahmenwerk des Unternehmens.
Unter der Führung von CEO BK Kalra konzentriert sich Genpact darauf, Process Intelligence mit künstlicher Intelligenz zu verknüpfen und agentenbasierte KI-Lösungen für die autonome Orchestrierung von Geschäftsprozessen zu entwickeln. Ziel ist es, kulturelle Stärken und technologische Fähigkeiten zu nutzen, um Kunden schnellere und reaktionsschnellere Abläufe zu bieten.
- Strategic pivot to advanced technology and agentic AI solutions
- Launch of GenpactNext growth model showcasing clear strategic direction
- Strong cultural positioning with new 'on it' brand identity
- None.
Brand essence, 'on it,' reflects Genpact's strength to transform at scale
Experience the full interactive Multichannel News Release here: https://www.multivu.com/genpact/9353951-en-genpact-marks-next-phase-advanced-technology-company-global-rebrand
"The move to agentic-driven solutions fundamentally reimagines how business gets done," said Balkrishan "BK" Kalra, President and Chief Executive Officer, Genpact. "We've built something truly differentiated: a company where process intelligence and artificial intelligence work as one."
In late June, at the Company's 2025 Investor Day, Genpact unveiled GenpactNext—its updated growth model and strategic framework in support of its pivot to advanced technologies. Genpact is creating agentic AI solutions that orchestrate complex business processes autonomously. These solutions enable client operations to be faster and more responsive.
Today, the Company takes another step in this transformation with the launch of a new tagline – 'on it.'
"'On it' is the essence of who we are and what we do," said Caitlin Blewett, Chief Marketing Officer, Genpact. "Culture is Genpact's greatest competitive advantage - we don't merely respond to change, we bring it – creating exponential value for our clients and employees. In a world that moves fast, we move faster. Simply put, Genpact is 'on it.'"
To learn more about Genpact's transformation and view its rebrand in action, click here.
About Genpact
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world's leading enterprises.
Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.
MEDIA CONTACT:
Alexia Taxiarchos
Genpact Media Relations
+1-617-259-8172
alexia.taxiarchos@genpact.com


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SOURCE Genpact