GameSquare Announces Growing Momentum for Stream Hatchet's Managed Services
- Revenue from managed services grew significantly to $4.4 million YTD from $730,000 in all of 2024 (503% increase)
- Partnerships established with major game publishers including Capcom and Annapurna Interactive
- Strong pipeline with multiple seven-figure opportunities
- Successfully collaborated with over 100 creators generating 200+ social media posts/streams
- None.
Insights
GameSquare's Stream Hatchet subsidiary shows explosive 503% revenue growth in managed services, signaling successful business model expansion.
Stream Hatchet, GameSquare's wholly-owned subsidiary, has demonstrated remarkable financial momentum in its managed services segment. Revenue has surged to
This growth trajectory reflects a successful business model evolution for Stream Hatchet, which has expanded beyond its core data analytics offering to become a comprehensive marketing service provider. The company has secured partnerships with major gaming publishers including Capcom and Annapurna Interactive, facilitating over 200 social media posts and livestreams through more than 100 creators.
The expansion into managed services has significantly enhanced GameSquare's revenue potential, with management indicating multiple seven-figure opportunities in their pipeline. This diversification is particularly strategic as it establishes foundations for recurring SaaS (Software as a Service) relationships and integrated marketing contracts with major publishers.
What's especially notable is how Stream Hatchet has positioned itself at the intersection of three high-growth markets: gaming, creator economy, and data analytics. Their ability to help brands reach traditionally difficult-to-target demographics (Gen Z, Millennials, Gen Alpha) through gaming and creator partnerships, while offering measurable analytics, creates a compelling value proposition in the digital marketing landscape.
As this subsidiary continues its transformation from pure data provider to full-service marketing engine, investors should watch for sustained revenue growth, client retention metrics, and the successful conversion of pipeline opportunities into long-term contracts throughout 2025.
Year-to-Date, Stream Hatchet has partnered with some of the world's leading game publishers to generate
Growing market needs and successful campaigns support strong pipeline for Stream Hatchet's expanding capabilities
FRISCO, TX / ACCESS Newswire / June 2, 2025 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next-generation media company with roots in gaming and creator entertainment, today announced strong momentum for managed services provided by Stream Hatchet, a wholly-owned subsidiary. To date, revenue from managed services has grown to
"Growing managed services reflect the strength of our platform and Stream Hatchet's evolution from a data analytics provider to a full-service marketing engine capable of delivering value to customers on a global scale," stated GameSquare CEO Justin Kenna. "The addition of managed services has opened the door to multiple seven-figure opportunities in our pipeline. We anticipate strong growth in this area throughout 2025 and beyond. Furthermore, these engagements are expected to serve as a foundation for long-term SaaS and integrated marketing relationships with major game publishers in the future."
Stream Hatchet has provided managed services to some of the largest global game publishers including Capcom, Annapurna Interactive, and other Tier 1 game publishers. Across these campaigns, Stream Hatchet has partnered with over 100 Creators who have generated over 200 social media posts / live streams helping amplify the launch of popular gaming titles. In addition, Stream Hatchet offers powerful analytic capabilities and creator relationship management solutions, which provides brands and marketers with a core platform to discover, manage, measure, and drive revenue from influencers across all major live streaming and social platforms.
Stream Hatchet's success is driving growing interest in their capabilities from new and existing brand partners and video game publishers. These trends are supporting a growing pipeline of opportunities and management expects annual revenue from managed service partnerships to increase throughout 2025.
About GameSquare Holdings, Inc.
GameSquare's (NASDAQ:GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan Esports, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.
To learn more, visit www.gamesquare.com.
About Stream Hatchet
Stream Hatchet delivers real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms. From performance benchmarking to campaign ROI and influencer intelligence, Stream Hatchet empowers game publishers, brands, agencies, and tournament organizers with the industry's most granular data and reporting tools.
For more information visit www.streamhatchet.com.
Forward-Looking Information
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Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com
Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com
SOURCE: GameSquare Holdings, Inc.
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