Athleta and Olivia Munn "Celebrate the Wins" This Holiday Season
Athleta (NYSE: GAP) launched a holiday campaign titled "Celebrate the Wins" on November 4, 2025, partnering with actress and advocate Olivia Munn to encourage women to honor everyday victories and self-care.
The campaign appears across Athleta's digital platforms, full store fleet, and select media partners, promoting moments of movement, quiet, and balance during a typically stressful season.
Campaign messaging cites an American Psychological Association finding that 44% of women report higher-than-normal holiday stress and 27% feel able to relax, positioning the initiative as a reminder to pause and celebrate small wins.
Athleta (NYSE: GAP) ha lanciato una campagna natalizia intitolata "Celebrate the Wins" il 4 novembre 2025, in collaborazione con l'attrice e sostenitrice Olivia Munn per incoraggiare le donne a celebrare le vittorie quotidiane e il benessere personale.
La campagna è presente sulle piattaforme digitali di Athleta, in tutta la rete di negozi e con partner mediatici selezionati, promuovendo momenti di movimento, quiete ed equilibrio durante una stagione tipicamente stressante.
La campagna cita un dato della American Psychological Association secondo cui il 44% delle donne riferisce uno stress natalizio superiore al normale e il 27% si sente in grado di rilassarsi, posizionando l'iniziativa come un promemoria per fermarsi e celebrare i piccoli successi.
Athleta (NYSE: GAP) lanzó una campaña navideña titulada "Celebrate the Wins" el 4 de noviembre de 2025, en colaboración con la actriz y defensora Olivia Munn para alentar a las mujeres a honrar las victorias diarias y el autocuidado.
La campaña se difunde en las plataformas digitales de Athleta, en toda su flota de tiendas y con socios de medios seleccionados, promoviendo momentos de movimiento, serenidad y equilibrio durante una temporada generalmente estresante.
Los mensajes de la campaña citan un hallazgo de la American Psychological Association de que el 44% de las mujeres reporta un estrés navideño mayor de lo normal y el 27% se siente capaz de relajarse, situando la iniciativa como un recordatorio para pausar y celebrar las pequeñas victorias.
Athleta (NYSE: GAP)는 2025년 11월 4일 "Celebrate the Wins"라는 제목의 휴일 캠페인을 시작했고, 배우이자 옹호자 올리비아 먼과 협력하여 여성들이 일상의 승리와 자기관리를 기리도록 독려합니다.
이 캠페인은 Athleta의 디지털 플랫폼, 전 매장 플로트, 그리고 선별된 미디어 파트너를 통해 확산되며, 일반적으로 스트레스가 많은 시즌에 움직임, 고요함, 균형의 순간을 촉진합니다.
캠페인 메시지는 American Psychological Association의 연구 결과를 인용합니다. 여성의 44%가 정상보다 더 높은 휴일 스트레스를 보고하고, 27%는 이완할 수 있다고 느끼며, 이 이니셔티브를 멈추고 작은 승리를 축하하도록 상기시키는 것으로 제시합니다.
Athleta (NYSE: GAP) a lancé une campagne hivernale intitulée "Celebrate the Wins" le 4 novembre 2025, en partenariat avec l'actrice et défenseure Olivia Munn pour encourager les femmes à célébrer leurs victoires quotidiennes et les soins personnels.
La campagne est présente sur les plateformes numériques d'Athleta, dans l'ensemble du parc de magasins et avec des partenaires médias sélectionnés, promouvant des moments de mouvement, de calme et d'équilibre pendant une période généralement stressante.
Les messages de la campagne citent une constatation de l'American Psychological Association selon laquelle 44% des femmes signalent un stress des fêtes plus élevé que la normale et 27% se sentent capables de se détendre, présentant l'initiative comme un rappel de faire une pause et de célébrer les petites victoires.
Athleta (NYSE: GAP) hat eine Weihnachtkampagne mit dem Titel "Celebrate the Wins" am 4. November 2025 gestartet, in Zusammenarbeit mit der Schauspielerin und Befürworterin Olivia Munn, um Frauen dazu zu ermutigen, alltägliche Siege und Selbstfürsorge zu würdigen.
Die Kampagne ist auf Athletas digitalen Plattformen, im gesamten Store-Netzwerk und bei ausgewählten Medienpartnern zu finden und fördert Momente der Bewegung, Stille und Balance in einer typischerweise stressigen Saison.
Die Botschaften der Kampagne zitieren eine Erkenntnis der American Psychological Association, dass 44% der Frauen berichten, dass der Stress während der Feiertage höher als gewöhnlich ist und 27% sich in der Lage fühlen zu entspannen, und stellt die Initiative als Erinnerung dar, innezuhalten und kleine Erfolge zu feiern.
Athleta (NYSE: GAP) أطلقت حملة عيدية بعنوان "Celebrate the Wins" في 4 نوفمبر 2025، بالتعاون مع الممثلة والداعمة أوليفيا مون لتشجيع النساء على تكريم الانتصارات اليومية والعناية بالنفس.
تظهر الحملة عبر منصات أثليتا الرقمية، وكامل شبكة المتاجر، ومع شركاء إعلاميين محددين، وتروّج لحظات الحركة والهدوء والتوازن خلال موسم عادة ما يكون مرهقاً.
تشير رسائل الحملة إلى اكتشاف لجمعية علم النفس الأمريكية بأن 44% من النساء يبلغن عن توتر أعلى من المعتاد خلال العطلات و27% يشعرن بالقدرة على الاسترخاء، مما يجعل المبادرة تذكيراً بالتوقف والاحتفال بالانتصارات الصغيرة.
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The New Campaign Invites Women to Honor Everyday Victories and Care for Themselves During a Busy Time of Year
As the holidays often bring added pressure, Athleta's message is simple: showing up for yourself is the win. Olivia brings this idea to life by sharing how she moves through the season with ease, balance, and intention – leaning into treasured life hacks and embracing small victories and the moments that make her feel most like herself.
According to the American Psychological Association,
"The holidays can be overwhelming, but I actually love the chaos and the noise because it means we're living our life happily and full of love. I've found a lot of balance since becoming a mom, so I try to find quiet moments throughout the day," said Olivia Munn. "Whether it's baking with my son, stepping outside for a little walk with my daughter or sneaking away for a 10-minute meditation, those small wins keep me grounded. That's why I love this campaign. It celebrates the real moments, and Athleta is part of how I move through them with confidence and comfort."
"Celebrate The Wins" is now live across the brand's digital platforms, full store fleet, and select media partners via earned media storytelling—inviting Athleta's community to embrace the season with intention, ease, and self-empowerment.
"As we continue to evolve Athleta, our focus remains on celebrating women in every dimension of their lives," said Erika Everett, CMO of Athleta. "'Celebrate The Wins' is our way of reminding women that success doesn't have to mean doing it all - it can simply mean showing up for yourself."
For more information about the brand visit www.athleta.com and follow Athleta on social media via Instagram, TikTok, Facebook and X.
About Athleta: Athleta is a premium performance lifestyle brand with a mission to inspire women and girls to build confidence, strength, and belonging through movement. Athleta product is made for women who move. A Certified B Corp, Athleta bridges product innovation with style for women and girls. Based in
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SOURCE Athleta
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