Athleta Named Official Off-Court Apparel Partner of the Golden State Valkyries
Athleta enters a multiyear off-court apparel partnership with the Golden State Valkyries, spanning arena visibility, community programs, and future co-branded gear.
Rhea-AI Summary
Athleta (GAP) announced a multiyear partnership with the Golden State Valkyries as the team’s Official Off-Court Apparel Partner starting with the 2026 season.
The collaboration features a limited-time Off-Court Edit modeled by Valkyries guard Veronica Burton, available on Athleta.com, and a September 18 game-day celebration at Chase Center with limited-edition T-shirts for 350 attendees and an exclusive parachute drop. The partnership will expand to in-arena placements and activations, Bay Area community programming to empower girls through sport, and exclusive co-branded merchandise in the Valkyries team store beginning in 2027.
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Key Figures
- Game-day attendees
- 350 attendees
- September 18, 2026 partnership celebration
- Partnership rollout
- 2026 season
- In-arena placements, activations, and community programming
- Merchandise availability
- 2027
- Co-branded merchandise through the Valkyries team store
AI-generated analysis. How Rhea-AI works. Not financial advice.
Bay Area-born organizations partner to celebrate the culture, community, and self-expression fueling the rise of women's sports
To mark the milestone, Athleta will feature a limited-time Off-Court Edit – a curated assortment of performance lifestyle apparel inspired by the growing intersection of sport, style, and self-expression – modeled by Golden State Valkyries guard Veronica Burton, available on Athleta.com. And on September 18, Athleta and the Valkyries will bring the partnership directly to Chase Center, with a game-day celebration featuring limited-edition T-shirts for 350 attendees, to be handed out post-halftime show; plus an exclusive parachute drop, all offering fans even more ways to join in the festivities.
Rolling out across the 2026 season and beyond, the partnership will include:
- In-arena placements and activations at Chase Center, connecting Athleta with Valkyries fans through high-impact, season-long visibility.
- Community programming in the Bay Area that will empower girls through sport – extending Athleta's mission to fuel confidence, connection, and evolution through movement while deepening the brand's investment in its hometown.
- Exclusive co-branded merchandise, available through the Valkyries team store beginning in 2027, giving fans new ways to celebrate their connection to the team through performance lifestyle apparel.
The partnership between the two Bay Area-born organizations comes at a defining moment for women's sports in the region. As the Golden State Valkyries prepare for their playoff run, Athleta and the Valkyries are coming together to celebrate the fans driving the movement forward. It is also a reflection of Gap Inc.'s continued investment in the Bay Area, supporting moments that bring communities together and help strengthen the region's cultural and civic fabric.
"Women's sports are no longer emerging; they're redefining culture," said Maggie Gauger, CEO, Athleta. "Fans increasingly connect with athletes through their individual stories, style, values, and community impact. Being an Off-Court Partner gives us an opportunity to meet athletes in those spaces – not just where they compete – and to bring the fans along with new ways to participate, connect, and be inspired by this meteoric moment for women's sports... all right here, in our hometown."
"Athleta and the Valkyries have so much common ground as two Bay Area brands who care deeply about women and wellness in our communities," said Katie Stockberger, Golden State Valkyries Vice President of Partnerships. "Women's sports are breaking new ground every day, and our goal is to show what's truly possible when brand values align. Our fans are going to love what's coming."
About Athleta: Athleta is a premium performance lifestyle brand with a mission to fuel women's confidence, connection, and evolution through movement. Inspired by the many ways women move through life, Athleta designs performance apparel that seamlessly blends technical innovation, elevated style, and a deep understanding of women's unique needs. A Certified B Corp, Athleta is committed to advancing women and girls while creating positive impact for people and the planet. Based in
About Golden State Valkyries: The Golden State Valkyries are a professional women's basketball team competing in the WNBA. Based in Oakland at the Sephora Performance Center and playing home games at Chase Center in San Francisco, the Valkyries made history in their inaugural 2025 season by breaking the all-time WNBA attendance record with 22 consecutive regular-season sellouts, and are led on court by 2025 WNBA Coach of the Year Natalie Nakase. Rooted in Norse mythology, Valkyries are a host of warrior women who are fearless and unwavering - flying through air and sea alike. This brand is Golden State's modern interpretation of Valkyries: strong, bold, and fierce. For Golden State Valkyries' assets, including team logos, CLICK HERE. For more information on the Golden State Valkyries 2026 season, presented by Kaiser Permanente, visit valkyries.com.
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SOURCE Athleta
FAQ
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What special events will mark the launch of the Athleta–Golden State Valkyries partnership?
On September 18 at Chase Center, Athleta and the Valkyries will host a game-day celebration that includes limited-edition T-shirts for 350 attendees handed out after the halftime show and an exclusive parachute drop, giving fans additional ways to participate in the festivities.
When and where will fans be able to buy co-branded Athleta and Valkyries merchandise?
Exclusive co-branded merchandise is planned to be available through the Golden State Valkyries team store beginning in 2027, offering performance lifestyle apparel that celebrates fans’ connection to the team.
How will the partnership support community programming in the Bay Area?
The partnership includes Bay Area community programming designed to empower girls through sport, which the company says will extend Athleta’s mission to fuel confidence, connection, and evolution through movement while deepening its investment in its hometown.