Banana Republic Debuts Exclusive Capsule Collection Inspired by the HBO® Original Series The White Lotus

Rhea-AI Summary

Banana Republic, a Gap Inc. (NYSE: GAP) brand, has announced a -edition capsule collection in collaboration with HBO's The White Lotus series. The 24-piece collection, launching March 6, 2025, is inspired by the show's third season set in Thailand.

The collection features men's and women's apparel and accessories priced from $40 to $300, incorporating tropical and vintage-inspired prints with rich turquoise, navy, red, and yellow hues. Premium materials include sustainable European Flax linen, lightweight cotton poplin, and 100% silk.

The campaign features Season 3 cast member Patrick Schwarzenegger alongside model Shanina Shaik. The collection will be available in 26 select stores nationwide and online at bananarepublic.com, offering resort-ready pieces that blend luxury with accessibility.

Positive

• Brand expansion through high-profile HBO collaboration
• Premium pricing strategy ($40-$300) indicates healthy margins
• Strategic retail distribution across 26 select stores plus e-commerce

Negative

• distribution to only 26 stores may restrict sales potential
• Seasonal/temporary collection might not generate long-term revenue

SAN FRANCISCO, March 3, 2025 /PRNewswire/ -- Banana Republic, a Gap Inc. (NYSE: GAP) brand, in partnership with Warner Bros. Discovery Global Consumer Products, debuts an exclusive capsule collection inspired by HBO's Emmy®-winning series, The White Lotus. This limited-edition collection channels the show's signature escapism and intrigue through Banana Republic's legacy of craftsmanship and storytelling.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/banana-republic/9318351-en-banana-republic-x-the-white-lotus-collection

"Our heritage, rooted in travel, meets the world of The White Lotus with a thoughtfully crafted collection that is both aspirational and attainable, said Meena Anvary, Head of Marketing for Banana Republic. This collection celebrates a sense of discovery and wit through a premium lens. Featuring tropical and vintage-inspired prints from our archives and landscapes of Thailand -- it embodies the spirit of adventure."

Taking its cues from the series' third season, set in Thailand, The White Lotus x Banana Republic collection captures the spirit of adventure and travel through fashion. The 24-piece collection features ultra-packable men's and women's apparel and accessories with rich hues of turquoise, navy, red, and yellow infuse the collection, alongside graphic prints and fluid silhouettes. 

Banana Republic's dedication to exceptional craftsmanship is reflected throughout the collection, featuring premium fabrics such as sustainable European Flax linen (pre-washed for a lived-in softness), lightweight cotton poplin, and 100% silk. From lightweight knits to relaxed, resort-ready pieces, the collection allows customers to embrace an adventurous mindset, whether preparing for a getaway or simply elevating their everyday wardrobe. 

To bring the collection's narrative to life, the campaign features The White Lotus Season 3 cast member Patrick Schwarzenegger alongside model, podcast host and The White Lotus aficionado, Shanina Shaik. The campaign's intimate portraits reflect an elevated yet accessible lifestyle that defines both The White Lotus and Banana Republic.

"The Banana Republic The White Lotus collaboration brings the show to life with the perfect mix of effortless and vacation style," said Patrick Schwarzenegger. "Banana Republic's attention to quality and craftsmanship with this collection is impressive."

The Banana Republic x The White Lotus collection launches March 6, 2025, in 26 select stores nationwide and online at www.bananarepublic.com. Prices range from $40 to $300.

The new season of The White Lotus is now streaming on Max, Sundays at 9 pm ET/PT.

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SOCIALS
Instagram: @bananarepublic
TikTok: @bananarepublic
X: @bananarepublic

About Banana Republic:
Banana Republic is a storyteller's brand, outfitting the modern explorer with high-quality, expertly crafted collections and experiences to inspire and enrich their journeys. Founded in 1978 in San Francisco, Banana Republic connects with customers across online and company-operated and franchise retail locations globally. For more information, please visit www.bananarepublic.com and follow @BananaRepublic on social channels. 

About Warner Bros. Discovery Global Consumer Products: 
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world. 

 

 

View original content:https://www.prnewswire.com/news-releases/banana-republic-debuts-exclusive-capsule-collection-inspired-by-the-hbo-original-series-the-white-lotus-302390170.html

SOURCE Banana Republic

FAQ

When will the Banana Republic x The White Lotus collection be available for purchase?

The collection launches March 6, 2025, in 26 select stores nationwide and online at bananarepublic.com

What is the price range for the Banana Republic x White Lotus collection items?

Prices range from $40 to $300 for the collection pieces

How many pieces are included in the Banana Republic x White Lotus capsule collection?

The collection features 24 pieces including men's and women's apparel and accessories

What materials are used in the Banana Republic x White Lotus collection?

The collection features premium materials including sustainable European Flax linen, lightweight cotton poplin, and 100% silk