GCL’s Subsidiary, 4Divinity, Secures Global Publishing Rights for ‘Kingdom Under Fire: The Civil War’
GCL Global Holdings (NASDAQ:GCL) announced that its subsidiary 4Divinity has secured global publishing rights for the mobile game "Kingdom Under Fire: The Civil War" from Taiwan's Alliance-Star International Enterprise. The agreement grants 4Divinity publishing rights across all mobile platforms globally, excluding Singapore and Malaysia.
The partnership targets the card & collectible-action mobile games segment, which shows strong monetization potential with monthly ARPPU ranging from $20-$80. The deal includes rights of first refusal for future Alliance-Star titles and transmedia opportunities. The game is expected to launch by the end of 2025, focusing primarily on the U.S. and Japanese markets.
GCL Global Holdings (NASDAQ:GCL) ha annunciato che la sua controllata 4Divinity ha ottenuto i diritti di pubblicazione globale per il gioco mobile "Kingdom Under Fire: The Civil War" da Alliance-Star International Enterprise di Taiwan. L'accordo concede a 4Divinity i diritti di pubblicazione su tutte le piattaforme mobili a livello globale, con esclusione di Singapore e Malaysia.
La partnership si concentra sul segmento dei giochi mobile a carte e azione-collezionabili, che mostra un forte potenziale di monetizzazione con un ARPPU mensile compreso tra $20 e $80. L'intesa include diritti di prelazione sui futuri titoli di Alliance-Star e opportunità transmediali. Il lancio del gioco è previsto entro la fine del 2025, con un focus principale sui mercati statunitense e giapponese.
GCL Global Holdings (NASDAQ:GCL) anunció que su subsidiaria 4Divinity ha conseguido los derechos de publicación global del juego móvil "Kingdom Under Fire: The Civil War" de la taiwanesa Alliance-Star International Enterprise. El acuerdo otorga a 4Divinity los derechos de publicación en todas las plataformas móviles a nivel mundial, excluyendo Singapur y Malasia.
La asociación apunta al segmento de juegos móviles de cartas y acción-coleccionable, que presenta un fuerte potencial de monetización con un ARPPU mensual de entre $20 y $80. El acuerdo incluye derechos de preferencia para futuros títulos de Alliance-Star y oportunidades transmedia. Se espera que el juego se lance antes de finales de 2025, con especial foco en los mercados de EE. UU. y Japón.
GCL Global Holdings (NASDAQ:GCL)는 자회사 4Divinity가 대만의 Alliance-Star International Enterprise로부터 모바일 게임 "Kingdom Under Fire: The Civil War"의 글로벌 퍼블리싱 권리를 확보했다고 발표했습니다. 해당 계약은 싱가포르와 말레이시아를 제외한 전 세계 모든 모바일 플랫폼에 대한 퍼블리싱 권리를 4Divinity에 부여합니다.
이번 파트너십은 월간 ARPPU가 $20~$80 수준으로 높은 수익화 잠재력을 보이는 카드 및 수집형 액션 모바일 게임 분야를 겨냥합니다. 계약에는 향후 Alliance-Star 타이틀에 대한 우선거래권과 트랜스미디어 기회도 포함되어 있습니다. 게임은 2025년 말까지 출시될 예정이며, 주로 미국과 일본 시장을 중심으로 전개될 계획입니다.
GCL Global Holdings (NASDAQ:GCL) a annoncé que sa filiale 4Divinity a obtenu les droits d'édition mondiaux du jeu mobile "Kingdom Under Fire: The Civil War" auprès de l'entreprise taïwanaise Alliance-Star International Enterprise. L'accord accorde à 4Divinity les droits d'édition sur toutes les plateformes mobiles à l'échelle mondiale, à l'exception de Singapour et de la Malaisie.
Le partenariat vise le segment des jeux mobiles de cartes et d'action-collection, qui présente un fort potentiel de monétisation avec un ARPPU mensuel compris entre 20 $ et 80 $. L'accord inclut des droits de premier refus pour les futurs titres d'Alliance-Star ainsi que des opportunités transmédias. Le lancement du jeu est prévu d'ici la fin 2025, avec un accent principal sur les marchés américain et japonais.
GCL Global Holdings (NASDAQ:GCL) gab bekannt, dass seine Tochtergesellschaft 4Divinity die weltweiten Veröffentlichungsrechte für das Mobile-Game "Kingdom Under Fire: The Civil War" von Taiwans Alliance-Star International Enterprise gesichert hat. Die Vereinbarung gewährt 4Divinity Veröffentlichungsrechte auf allen mobilen Plattformen weltweit, mit Ausnahme von Singapur und Malaysia.
Die Partnerschaft zielt auf das Segment der Karten- und Sammel-Action-Mobile-Games ab, das ein starkes Monetarisierungspotenzial mit einem monatlichen ARPPU von $20–$80 aufweist. Der Deal umfasst Vorkaufsrechte für zukünftige Alliance-Star-Titel sowie transmediale Möglichkeiten. Der Start des Spiels ist bis Ende 2025 geplant, mit Schwerpunkt auf den US- und japanischen Märkten.
- Expansion into lucrative card/collector game segment with high retention and payer conversion rates
- Access to profitable U.S. and Japanese markets with high ARPPU potential ($20-$80)
- Rights of first refusal for future Alliance-Star titles and transmedia opportunities
- Strategic entry into global mobile gaming market with established Asian IP
- Elevated user acquisition costs in the U.S. market
- Exclusion from Singapore and Malaysia markets
- Success dependent on effective live-ops and monetization strategy execution
Insights
GCL strengthens gaming portfolio with strategic mobile rights acquisition targeting high-monetization card/collector game segments in lucrative global markets.
This global publishing agreement for "Kingdom Under Fire: The Civil War" represents a strategic expansion for GCL in the mobile gaming market. By securing publishing rights through its subsidiary 4Divinity, GCL is positioning itself in the card and collectible-action mobile game segment, which demonstrates particularly strong monetization metrics.
The deal specifically targets markets with high revenue potential. By focusing on card battlers and gacha hybrids, GCL is entering a segment known for exceptional retention rates and conversion metrics. These games typically generate monthly
The agreement grants 4Divinity substantial control over monetization strategies, including in-app purchases and platform-specific launches. This flexibility will allow for market-specific optimization, particularly important when targeting the U.S. and Japan - two of the most lucrative mobile gaming markets globally.
Beyond the immediate game release, the deal includes rights of first refusal for future Alliance-Star titles and transmedia opportunities, creating long-term strategic value. This positions GCL to build a sustainable relationship with the developer and potentially expand successful IPs across multiple channels.
With commercial release expected by the end of 2025, this partnership aligns with GCL's stated strategy of scaling Asian-developed IP globally, leveraging the company's distribution channels while capitalizing on Alliance-Star's creative capabilities.
SINGAPORE, Sept. 11, 2025 (GLOBE NEWSWIRE) -- GCL Global Holdings Ltd. (Nasdaq: GCL) (“GCL” or the “Company”), a leading provider of games and entertainment, today announced that its publishing subsidiary, 4Divinity Pte. Ltd. (“4Divinity”), signed a global publishing agreement with Taiwan-based Alliance-Star International Enterprise Co., Ltd. (“Alliance-Star”) for the mobile game “Kingdom Under Fire: The Civil War.”
Under the publishing agreement, 4Divinity will serve as the publisher and distributor of the game across all mobile platforms globally, except Singapore and Malaysia.
“This partnership advances our strategy to scale Asian-developed IP in the global mobile game market,” said Sebastian Toke, Group CEO of GCL. “We expect “Kingdom Under Fire: The Civil War” to resonate with mobile gamers worldwide; and we believe Alliance-Star’s creative depth, paired with GCL group’s global channels, will create powerful synergies that will allow us to compete in the card / collector segments where retention, payer conversion, and ARPPU are the strongest, especially in the U.S. and Japan.”
Card & collectible-action mobile games (CCGs / card battlers / gacha hybrids) are exhibiting resilient mid-core engagement and monetization, with monthly average revenue per paying user (“ARPPU”) commonly in the
Based on mobile app data and insights compiled by Sensor Tower2, while costs per install are elevated, the U.S. remains a top revenue market, making disciplined user acquisition against predicted lifetime value (“LTV”) essential. Japan’s gacha-native market in the meantime, offers some of the highest LTVs globally when supported by strong live-ops, limited-time banners, and battle passes.
The publishing agreement for “Kingdom Under Fire: The Civil War” not only grants 4Divinity full discretion over regional publishing partners around marketing and monetization strategies, including in-app purchases, ad revenue, and platform-specific launches, but it also provides GCL a rights of first refusal period for future titles and transmedia opportunities developed by Alliance-Star, reinforcing GCL’s long-term commitment to cultivating high-quality Asian IP.
It is currently expected that the game will be commercially released by the end of 2025.
About GCL Global Holdings
GCL Global Holdings Ltd. unites people through immersive games and entertainment experiences, enabling creators to deliver engaging content and fun gameplay experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market.
Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content to bridge cultures and audiences by introducing Asian-developed IP to a global audience across consoles, PCs, and streaming platforms.
Learn more at http://www.gclglobalholdings.com
About 4Divinity
4Divinity is a digital and retail games publishing company and a wholly owned subsidiary of GCL, focused on bringing exciting game content from around the world to Asia and introducing Asian content to a global market. Along with its sister company, Epicsoft Asia, 4Divinity is partnering with publishers and development studios to introduce brand-new IP to the region. https://www.4divinity.com/
About Alliance-Star International Enterprise Co., Ltd.
Alliance-Star International is a Taiwan-based digital entertainment company specializing in game development, software publishing, and international licensing. The developer is the creative force behind the upcoming Kingdom Under Fire mobile game.
Forward-Looking Statements
This press release includes “forward-looking statements” made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, and may be identified by the use of words such as “estimate,” “plan,” “project,” “forecast,” “intend,” “will,” “expect,” “anticipate,” “believe,” “seek,” “target” or other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements may also include, but are not limited to, statements regarding projections, estimates and forecasts of revenue and other financial and performance metrics, projections of market opportunity and expectations, the estimated implied enterprise value of GCL, GCL’s ability to scale and grow its business, the expected benefits of the acquisition of Ban Leong Technologies Limited, the advantages and expected growth of GCL, and GCL’s ability to source and retain creative talent and publish games. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of GCL’s management and are not predictions of actual performance.
These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from those expressed or implied by these forward-looking statements. Although GCL believes that it has a reasonable basis for each forward-looking statement contained in this press release, GCL cautions you that these statements are based on a combination of facts and factors currently known and projections of the future, which are inherently uncertain. In addition, there are risks and uncertainties described in GCL’s annual report on Form 20-F, filed with the SEC on July 31, 2025, and other documents filed by GCL from time to time with the SEC. These filings may identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. GCL cannot assure you that the forward-looking statements in this press release will prove to be accurate. There may be additional risks that GCL presently knows or that GCL currently believes are immaterial that could also cause actual results to differ from those contained in the forward-looking statements. In light of the significant uncertainties in these forward-looking statements, nothing in this press release should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. The forward-looking statements in this press release represent the views of GCL as of the date of this press release. Subsequent events and developments may cause those views to change. However, while GCL may update these forward-looking statements in the future, there is no current intention to do so, except to the extent required by applicable law. You should, therefore, not rely on these forward-looking statements as representing the views of GCL as of any date subsequent to the date of this press release. Except as may be required by law, GCL does not undertake any duty to update these forward-looking statements.
GCL Investor Relations:
Crocker Coulson
crocker.coulson@aummedia.org
(646) 652-7185
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1 https://www.gameanalytics.com/reports/2025-mobile-gaming-benchmarks
2 https://sensortower.com/blog/2025-state-of-mobile-consumers-usd150-billion-spent-on-mobile-highlights
FAQ
What are the terms of GCL's publishing agreement for Kingdom Under Fire: The Civil War?
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