KuCoin Pay Partners with 2Game Digital to Expand Web3 Utility in Global Gaming
GCL Global Holdings (NASDAQ:GCL) announced a strategic partnership between its gaming subsidiary 2Game Digital and KuCoin Pay, the crypto payment arm of KuCoin cryptocurrency exchange. The collaboration aims to integrate cryptocurrency payments into 2Game Digital's gaming ecosystem, including the development of the 2Game Token for loyalty programs and rewards.
The partnership will enable crypto payments across 2Game's platforms and provide users with exclusive benefits including 20% instant discounts on eligible purchases, new release discounts, biweekly exclusive offers, and early access to the upcoming 2Game Token ICO. The promotional campaign begins August 29, 2025.
GCL Global Holdings (NASDAQ:GCL) ha annunciato una partnership strategica tra la sua controllata nel gaming, 2Game Digital, e KuCoin Pay, la divisione di pagamenti in criptovalute dell'exchange KuCoin. La collaborazione punta a integrare i pagamenti in criptovalute nell'ecosistema di 2Game Digital, con lo sviluppo del 2Game Token per programmi fedeltà e ricompense.
La partnership abiliterà i pagamenti in crypto sulle piattaforme di 2Game e offrirà agli utenti vantaggi esclusivi quali sconti istantanei del 20% sugli acquisti idonei, sconti sulle nuove uscite, offerte esclusive bisettimanali e accesso anticipato all'imminente ICO del 2Game Token. La campagna promozionale prende il via il 29 agosto 2025.
GCL Global Holdings (NASDAQ:GCL) anunció una alianza estratégica entre su filial de juegos, 2Game Digital, y KuCoin Pay, el brazo de pagos en criptomonedas del exchange KuCoin. La colaboración tiene como objetivo integrar pagos con criptomonedas en el ecosistema de 2Game Digital, incluyendo el desarrollo del 2Game Token para programas de fidelidad y recompensas.
La asociación permitirá pagos en crypto en las plataformas de 2Game y ofrecerá a los usuarios beneficios exclusivos como descuentos instantáneos del 20% en compras elegibles, descuentos en nuevos lanzamientos, ofertas exclusivas quincenales y acceso anticipado a la próxima ICO del 2Game Token. La campaña promocional comienza el 29 de agosto de 2025.
GCL Global Holdings (NASDAQ:GCL)는 게임 자회사 2Game Digital과 암호화폐 거래소 KuCoin의 결제 서비스인 KuCoin Pay 간의 전략적 파트너십을 발표했습니다. 이번 협업은 2Game Digital의 게임 생태계에 암호화폐 결제를 통합하고, 로열티 프로그램 및 보상을 위한 2Game Token 개발을 포함합니다.
파트너십을 통해 2Game의 플랫폼 전반에서 암호화폐 결제가 가능해지며, 이용자들은 적격 구매에 대한 즉시 20% 할인, 신작 할인, 격주 독점 혜택, 다가오는 2Game Token ICO 조기 접근 등 독점 혜택을 받게 됩니다. 프로모션 캠페인은 2025년 8월 29일에 시작됩니다.
GCL Global Holdings (NASDAQ:GCL) a annoncé un partenariat stratégique entre sa filiale gaming 2Game Digital et KuCoin Pay, la branche de paiement en crypto de la plateforme KuCoin. Cette collaboration vise à intégrer les paiements en cryptomonnaies dans l'écosystème de 2Game Digital, incluant le développement du 2Game Token pour les programmes de fidélité et de récompenses.
Le partenariat permettra les paiements en crypto sur les plateformes de 2Game et offrira aux utilisateurs des avantages exclusifs tels qu'une remise instantanée de 20% sur les achats éligibles, des réductions sur les nouvelles sorties, des offres exclusives toutes les deux semaines et un accès anticipé à l'ICO du 2Game Token à venir. La campagne promotionnelle débutera le 29 août 2025.
GCL Global Holdings (NASDAQ:GCL) gab eine strategische Partnerschaft zwischen seiner Gaming-Tochter 2Game Digital und KuCoin Pay, der Krypto-Zahlungssparte der Börse KuCoin, bekannt. Die Zusammenarbeit zielt darauf ab, Krypto-Zahlungen in das Ökosystem von 2Game Digital zu integrieren und den 2Game Token für Treueprogramme und Belohnungen zu entwickeln.
Die Partnerschaft wird Krypto-Zahlungen über 2Games Plattformen ermöglichen und Nutzern exklusive Vorteile bieten, darunter 20% Sofortrabatt auf berechtigte Einkäufe, Rabatte auf Neuerscheinungen, zweiwöchentliche exklusive Angebote und frühen Zugang zum bevorstehenden 2Game Token-ICO. Die Werbekampagne startet am 29. August 2025.
- Strategic expansion into Web3 and crypto payments through partnership with major crypto exchange KuCoin
- 20% instant discount promotion for eligible purchases using crypto payments
- Early access opportunities for upcoming 2Game Token ICO
- New revenue potential through crypto payment integration and exclusive offers
- Potential regulatory risks associated with crypto payments and ICO launch
- Exposure to cryptocurrency market volatility
Insights
KuCoin Pay's partnership with 2Game Digital represents significant Web3 expansion into mainstream gaming, potentially creating new revenue streams for GCL.
This strategic partnership between KuCoin Pay and 2Game Digital marks a calculated move to bridge the cryptocurrency and gaming ecosystems, positioning GCL to capitalize on the growing intersection of these markets. The integration creates multiple potential revenue accelerators through the introduction of crypto payment options across 2Game's platforms.
The announcement reveals GCL's broader Web3 strategy through several key components: first, enabling cryptocurrency payments through a major exchange partner; second, developing a proprietary 2Game Token as a utility token; and third, creating token-gated experiences and loyalty systems that could drive recurring engagement.
Most significant is the early access whitelisting for the upcoming 2Game Token ICO, which represents a potential new capital raising avenue for GCL. While ICOs can generate substantial funding, they also introduce regulatory considerations across different jurisdictions that investors should monitor carefully.
The promotional discount structure (20% instant discounts, new release offers, and exclusive product drops) suggests GCL is willing to sacrifice immediate margins to accelerate crypto payment adoption, betting on longer-term ecosystem benefits. This positions the company as an early mover integrating Web3 functionality in gaming commerce, potentially differentiating GCL from competitors while tapping into the cryptocurrency user base as a new customer acquisition channel.
PROVIDENCIALES,
As part of its long-term vision, 2Game Digital is actively investing in Web3 integration across its platforms, including the development of the 2Game Token — a blockchain-based utility token designed to power loyalty programs, competitive play, and token-gated rewards for gamers worldwide.
Kumiko Ho, Head of Payment Business at KuCoin, said:
"This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life. Gaming is one of the most dynamic industries embracing Web3, and by integrating KuCoin Pay into 2Game's ecosystem, we're enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience."
Sebastian Toke, Group CEO of GCL, said:
"We're proud to be the first in our industry to offer this groundbreaking crypto payment solution. This partnership not only opens the door to a new era of secure, instant, and seamless transactions, it also allows us to tap into a thriving global crypto community. By integrating KuCoin's technology, we're expanding our reach and giving millions of users new ways to engage with our platform. And for those who choose to pay with crypto, we're unlocking exclusive perks - from special discounts to early access to 2Game Digital's highly anticipated Token ICO. This is more than just a payment method; it's a major step forward in redefining digital commerce."
To celebrate the partnership launch, KuCoin Pay and 2Game Digital are offering exclusive promotions starting August 29, 2025.
- Receive a
20% instant discount on eligible purchases across 2game.com/Kucoin - Receive new release discounts
- Get access to biweekly exclusive offers, bundles, limited drops for KuCoin Pay users
- Early access whitelisting for the highly anticipated 2Game Token ICO
Please see more details in the official announcement.
About KuCoin Pay
KuCoin Pay is a pioneering merchant payment solution that enables businesses to integrate cryptocurrency transactions for both online and offline sales. Supporting over 50 cryptocurrencies including KCS, USDT, USDC, and BTC, KuCoin Pay delivers fast, secure, and borderless payments to a global audience.
Learn more about KuCoin Pay: https://www.kucoin.com/pay
About GCL Global Holdings
GCL Global Holdings Ltd. unites people through immersive games and entertainment experiences, enabling creators to deliver engaging content and fun gameplay experiences to gaming communities worldwide with a strategic focus on the rapidly expanding Asian gaming market.
Drawing on a deep understanding of gaming trends and market dynamics, GCL Group leverages its diverse portfolio of digital and physical content to bridge cultures and audiences by introducing Asian-developed IP to a global audience across consoles, PCs, and streaming platforms.
Learn more at http://www.gclglobalholdings.com
About 2Game Digital
Part of GCL Global Holdings, 2Game Digital operates:
- 2Game.com – Official global ecommerce store specializing in digital games and products.
- 2Game Esports – Global esports division with professional teams competing in Valorant and FGC (Fighting Game Community) titles, including Street Fighter 6.
- 2Game Pro – Platform combining gamified loyalty, competitive play, and play-to-earn mechanics.
2Game Digital is dedicated to redefining digital gaming commerce, engagement, and community-building through its unique ecosystem.
For more details, visit: www.2game.com
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SOURCE KuCoin
FAQ
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