Checkout, Meet Turbo Mode with New GoDaddy Point of Sale

Rhea-AI Summary

GoDaddy (NYSE: GDDY) has launched its new Smart Terminal Pro, a high-performance point-of-sale (POS) device designed to enhance in-store retail operations. The device features a 10.1-inch landscape screen displaying 50% more items than previous models and includes AI-powered catalog creation capabilities.

The Smart Terminal Pro seamlessly syncs inventory between physical and online stores, addressing a common retail challenge. Key features include AI-driven catalog creation through GoDaddy Airo®, 180-degree screen swivel for customer interaction, and compatibility with tap-to-pay and digital wallets. This launch expands GoDaddy's Smart Terminal lineup, which includes portable Flex and dual-screen Duo models.

Positive

• New POS system offers 50% more item display capacity than previous models
• AI-powered catalog creation streamlines product management
• Real-time inventory sync between online and physical stores reduces stock management issues
• Flexible integration with existing GoDaddy Smart Terminal ecosystem

Negative

• None.

Insights

Product Development Specialist

GoDaddy's new Smart Terminal Pro strengthens their retail presence with advanced inventory management and AI capabilities ahead of holiday shopping.

GoDaddy's launch of the Smart Terminal Pro represents a strategic expansion in the point-of-sale (POS) hardware market, targeting the substantial brick-and-mortar retail sector that comprised 84% of U.S. retail sales in Q1 2025. This move positions GoDaddy to capture more value from traditional retailers while solving a critical pain point: inventory synchronization between physical and online stores.

The device's technical advantages include a larger 10.1-inch landscape screen showing 50% more items than previous models, along with 180-degree swivel functionality for customer interaction. More significantly, the integration of GoDaddy Airo® for AI-powered catalog creation dramatically reduces setup friction—historically a major barrier for small retailers adopting new POS systems.

This launch completes GoDaddy's POS ecosystem with three distinct offerings: the portable Flex, dual-screen Duo, and now the catalog-focused Pro. The mix-and-match approach allows GoDaddy to serve retailers of varying sizes and needs while maintaining consistent inventory data across all channels. The timing ahead of holiday shopping season is particularly strategic, as retailers typically avoid changing critical systems during their highest-volume periods but may implement new solutions beforehand to capture peak sales efficiency.

By addressing the inventory synchronization challenge between online and physical retail, GoDaddy is targeting a fundamental operational issue for omnichannel sellers, positioning themselves as an end-to-end commerce solution rather than just a website provider or payment processor.

Quick Checkout = Happier Shoppers

TEMPE, Ariz., Aug. 12, 2025 /PRNewswire/ -- In-store sales represented nearly 84% of total U.S. retail sales in the first quarter of 2025¹. Ahead of the busy holiday shopping rush, GoDaddy (NYSE: GDDY) is raising the bar for Main Street retail with the debut of its new Smart Terminal Pro—a high-performance point-of-sale (POS) device that streamlines checkout to cut down wait times and keeps in-store inventory perfectly aligned with each business's GoDaddy Online Store.

"Retail business owners are tired of cobbling together hardware just to keep lines moving," said Kasturi Mudulodu, president of Commerce at GoDaddy. "Smart Terminal Pro delivers large-company polish with an AI-driven catalog creation and real-time inventory sync, so local shops can operate with big-box chain efficiency, without big-box complexity."

New POS customers can instantly sync inventory between their brick-and-mortar and online stores, resolving the "available online, out of stock in store" gap that frustrates shoppers and owners alike.

Smart Terminal Pro is built for busy counters

• See more, tap less: Smart Terminal Pro's 10.1-inch landscape screen shows 50% more items than other GoDaddy point-of-sale devices, and swivels 180 degrees so customers can review their order, tip and sign in one motion.
• AI-powered catalog creation: GoDaddy offers powerful tools to seamlessly bulk import entire product catalogs, update inventory and more. Businesses can also use GoDaddy Airo^® to turn a single photo of a menu or product into a full product listing with pre-written descriptions for fast creation, as featured in a new "Airo Can" commercial.

Smart Terminal Pro is the latest in GoDaddy's innovative lineup of Smart Terminals for brick-and-mortar retailers. GoDaddy's Smart Terminal POS line offers devices for every type of small business, from the portable Smart Terminal Flex for on-the-go sellers to the Smart Terminal Duo for those who prefer vivid, dual screens to the Pro for businesses with large product catalogs. Businesses can mix and match the devices to build a POS solution customized to their needs, with their product catalog and inventory always in sync. Each Smart Terminal accepts tap-to-pay and digital wallets and includes built-in AI capabilities that help sellers easily add, organize, and update products.

Learn more about GoDaddy's complete line of point-of-sale devices for small businesses.

¹ Capital One Shopping Research: https://capitaloneshopping.com/research/brick-and-mortar-retail-statistics/

About GoDaddy
GoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo^®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com. 

Source: GoDaddy Inc.

 

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SOURCE GoDaddy Inc.

FAQ

What are the key features of GoDaddy's new Smart Terminal Pro POS system?

The Smart Terminal Pro features a 10.1-inch landscape screen with 50% more item display capacity, 180-degree screen swivel, AI-powered catalog creation, and real-time inventory sync between online and physical stores.

How does GoDaddy Smart Terminal Pro's inventory management work?

It provides instant synchronization between brick-and-mortar and online stores, automatically updating inventory across all channels to prevent stock discrepancies.

What payment methods does GoDaddy Smart Terminal Pro accept?

The Smart Terminal Pro accepts tap-to-pay and digital wallets, offering modern payment solutions for retail businesses.

How does GoDaddy Airo help with product catalog creation?

GoDaddy Airo® can transform a single photo of a menu or product into a complete product listing with pre-written descriptions, streamlining catalog creation.

What types of Smart Terminals does GoDaddy offer for businesses?

GoDaddy offers three main types: the Smart Terminal Pro for large catalogs, Smart Terminal Flex for mobile selling, and Smart Terminal Duo with dual screens.