Norton Adds Audio and Visual Deepfake Protection on Mobile
Rhea-AI Summary
Norton, a division of Gen (NASDAQ: GEN), has launched AI-powered deepfake protection within the Norton Genie AI Assistant on Norton 360 mobile apps. The new feature, currently in early access, analyzes audio and visual content for potential AI-generated manipulation.
The protection system can detect AI-generated voices and facial manipulations in digital content, initially supporting English-language YouTube videos. The service is available in the US, UK, Australia, and New Zealand on Android and iOS devices, with desktop support planned. Later in 2025, the technology will expand to Intel-powered AI PCs with enhanced detection capabilities.
Positive
- None.
Negative
- Limited initial availability to only English-language YouTube videos
- Currently restricted to four countries in early access phase
News Market Reaction – GEN
On the day this news was published, GEN declined 1.17%, reflecting a mild negative market reaction.
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Analysis of AI-generated audio and facial manipulation techniques now available in early access phase through Norton Genie Scam Protection
Norton Deepfake Protection in the Genie AI Assistant includes the ability to analyze audio and visual content for signs of manipulation. Beyond detecting AI-generated voices used in fraudulent schemes, the feature provides an added layer of contextual protection by spotting inconsistencies or faint deformations in the physical features of people appearing in videos. If a harmful deepfake is detected, the Genie AI Assistant will provide conversational Cyber Safety guidance and suggestions on what to do next.
"As AI-generated voices and faces become harder to distinguish from the real thing, trust is rapidly becoming one of the most fragile elements of our digital lives," said Leena Elias, Chief Product Officer at Gen. "The line between truth and deception is blurring, especially when malicious actors can abuse AI to create scams that replicate voices and imagery with startling realism. This is why we've made our deepfake protection accessible to people who don't have AI hardware, so they can confidently navigate and consume digital content without second-guessing what they see or hear."
Currently, Norton Deepfake Protection in Genie Scam Protection supports English-language YouTube videos with plans to expand platform and language support in future updates. To check for signs of scams in video content, people can upload YouTube links to Norton Genie AI Assistant and receive real-time guidance on the authenticity of a video. If malicious AI-generated content is found, the Genie AI Assistant will flag it and provide advice on what to do next.
The early access version of Norton Deepfake Protection is currently available in Norton 360 mobile products in the US,
About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Global Anti-Scam Alliance North America Chapter and the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.
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SOURCE Gen Digital Inc.