Norton Expands AI-Powered Scam Protection Features Globally
Rhea-AI Summary
Gen (NASDAQ: GEN) announced on November 3, 2025 a global expansion of Norton’s AI-powered Scam Protection across all Norton 360 and Norton mobile plans. The rollout extends real-time defenses across web, email, SMS, videos, and phone calls and includes Norton Scam Protection Pro for Norton 360 Advanced customers.
Key facts: Gen Threat Labs observed social engineering threats accounting for more than 80% of threats worldwide in the first three quarters of 2025, and Gen reported blocking an average of 110 social engineering-related attempts every second. New features include Deepfake Protection (English YouTube/Facebook), Safe Web, Safe SMS, Safe Email (Pro), Safe Call (Pro), and a Genie AI assistant. Deepfake Protection is in early access and has platform and system requirements.
Positive
- Global rollout of Norton Scam Protection across all Norton 360 and mobile plans
- Protection included at no extra cost on Norton Cyber Safety products
- Gen blocked an average of 110 social engineering attempts per second
Negative
- Deepfake Protection limited to English videos on YouTube and Facebook and is in early access
- Automatic Deepfake Protection requires a Windows Copilot+ PC with compatible Qualcomm or Intel processors
News Market Reaction 1 Alert
On the day this news was published, GEN declined 0.30%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Norton makes AI-powered scam protection a global standard as convincing scams continue to dominate the threat landscape
Scams are often the first step in a chain of cyberthreats that can lead to devastating financial loss and identity theft. Gen Threat Labs has found social engineering threats – which include scams – remain the most widespread threat on desktop and mobile devices, accounting for more than
"We're making Norton AI-powered scam defense as universal as the scams themselves," said Leena Elias, Chief Product Officer at Gen. "By expanding Norton Scam Protection across every Norton market, we're not just rolling out technology – we're raising the bar for what online safety means: that no matter where you live, you deserve the same chance to protect yourself from sophisticated scams."
Norton Scam Protection is included at no extra cost as part of Norton Cyber Safety products on desktop and mobile, including Norton AntiVirus Plus, Norton Mobile Security, and Norton 360 plans. Key features include:
- Deepfake Protection: Provides instant detection of malicious AI-generated audio in English language video content on YouTube and Facebook. Compatible with AI PCs for automatic protection.
- Safe Web: Provides advanced AI scam protection when shopping or browsing online.
- Safe SMS: Uses Norton Genie AI to detect sophisticated scams in text messages by analyzing the meaning of words used by scammers. Available exclusively on mobile, where you need it most.
- Genie AI-powered Assistant: Provides instant scam guidance and advice on suspicious offers with a single tap – now with Deepfake Protection* for English-language YouTube videos, plus trusted insights on cyber safety and Norton products.
For those not yet using Norton products, the free Norton Private Browser offers built-in Safe Web Scam Protection to help block phishing websites and create a safer online shopping experience.
Norton is also extending its premium tier, Norton Scam Protection Pro, to all Norton 360 Advanced plans worldwide. The enhanced version adds Safe Email, which uses Norton AI to detect hidden scam patterns in emails before they're opened, and Safe Call, which blocks or labels scam and junk calls to help people stay protected in their everyday digital lives.
This holiday season, Norton Mobile Scam Defense and Norton 360 Plus for Mobile will be available through select retailers worldwide, helping people protect their new phones from scams the moment they're unboxed. To learn more about how you can avoid being scammed, visit https://norton.com/feature/ai-scam-protection.
*Deepfake Protection in the Norton Genie AI Assistant is in early access phase and supports English-language YouTube videos only. Compatible with traditional and AI PCs, Mac, Android, and iOS.
Deepfake Protection Disclaimer: Automatic Deepfake Protection works only on YouTube and Facebook for videos in English, manual scan can be used on other platforms. It requires a Windows Copilot+ PC with a compatible Qualcomm or Intel processor and a supported browser. For system requirements and compatibility, see https://norton.com/deepfakesupport.
About Norton
Norton is a leader in Cyber Safety, and part of Gen (NASDAQ: GEN), a global company dedicated to powering Digital Freedom with a family of trusted consumer brands. Norton empowers millions of individuals and families with award-winning protection for their devices, online privacy, and identity. Norton products and services are certified by independent testing organizations including AV-TEST, AV-Comparatives, and SE Labs. Norton is a founding member of the Coalition Against Stalkerware. Learn more at Norton.com and GenDigital.com.
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Mike Healey |
Courtney Rowles |
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Gen |
Edelman for Gen |
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SOURCE Gen Digital Inc.
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