GEN Korean BBQ Expands Ready-to-Cook Line to 600 Grocery Stores With the Addition of 300 Safeway Grocery Stores
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Rhea-AI Summary
GEN Korean BBQ (NASDAQ:GENK) expanded retail distribution with a new partnership placing its Ready-to-Cook Meats line in 300 Safeway stores, joining 300 stores from Albertsons, Vons and Pavilions for a total footprint of 600 grocery stores across California and Hawaii.
The Ready-to-Cook line launched last month and the company said the full 600-store rollout will be in place by the end of November 2025, citing strong consumer demand for authentic Korean BBQ and rapid scaling of the CPG product.
Positive
- Distribution to 600 stores across California and Hawaii
- 300-store Safeway agreement added to existing Albertsons/Vons/Pavilions listings
- Ready-to-Cook line launched last month and scaled rapidly
- Full rollout by end of November 2025
Negative
- None.
Details
News Market Reaction – GENK
On Oct 23, the day this news came out, GENK closed 0.33% above the previous close.
Data tracked by StockTitan Argus for the Oct 23 session.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Partnership with Safeway joins existing distribution through Albertsons, Vons, and Pavilions, fueling GEN’s rapid retail growth and consumer demand for authentic Korean BBQ
CERRITOS, Calif., Oct. 23, 2025 (GLOBE NEWSWIRE) -- GEN, the innovative leader in Korean BBQ dining and ready-to-cook meal consumer packaged goods (“CPG”) solutions, proudly announces another major expansion of its grocery retail footprint through a new partnership with 300 Safeway stores, in addition to the 300 Pavilions, Albertsons, and Vons stores announced earlier this week.
The company’s popular Ready-to-Cook Meats line, which launched just last month, will now be available in over 300 Safeway stores, bringing the total retail distribution to 600 grocery stores across California and Hawaii.
“We are excited that within a week, we were able to secure a total of 600 stores which will be fully in place by the end of November 2025,” said David Kim, Chairman and CEO of GEN. “This rapid expansion highlights both the incredible consumer demand for authentic Korean BBQ and the effectiveness of our growth strategy and scaling new products quickly and efficiently.”
For more information or to find a GEN Korean BBQ near you, visit:
www.genkoreanbbq.com/locations
About GEN Restaurant Group, Inc.
GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 57 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Investor Relations Contact:
Thomas V. Croal
1-562-356-9929
investor@genbbqoffice.com
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