GEN Korean BBQ (NASDAQ:GENK) expanded retail distribution with a new partnership placing its Ready-to-Cook Meats line in 300 Safeway stores, joining 300 stores from Albertsons, Vons and Pavilions for a total footprint of 600 grocery stores across California and Hawaii.
The Ready-to-Cook line launched last month and the company said the full 600-store rollout will be in place by the end of November 2025, citing strong consumer demand for authentic Korean BBQ and rapid scaling of the CPG product.
GEN Korean BBQ (NASDAQ:GENK) ha ampliato la distribuzione al dettaglio con una nuova partnership che colloca la sua linea Ready-to-Cook Meats in 300 negozi Safeway, unendosi a 300 negozi di Albertsons, Vons e Pavilions per una superficie totale di 600 negozi di alimentari in California e nelle Hawaii. La linea Ready-to-Cook è stata lanciata lo scorso mese e l'azienda ha detto che il rollout completo su 600 negozi sarà in corso entro la fine di novembre 2025, citando una forte domanda da parte dei consumatori per il vero Korean BBQ e una rapida scalabilità del prodotto CPG.
GEN Korean BBQ (NASDAQ:GENK) amplió la distribución minorista con una nueva asociación que coloca su línea Ready-to-Cook Meats en 300 tiendas Safeway, uniéndose a 300 tiendas de Albertsons, Vons y Pavilions para una huella total de 600 tiendas de comestibles en California y Hawái. La línea Ready-to-Cook se lanzó el mes pasado y la compañía dijo que el despliegue completo en 600 tiendas estará en marcha para finales de noviembre de 2025, citando una fuerte demanda de los consumidores por auténtico Korean BBQ y una rápida escalabilidad del producto de consumo masivo (CPG).
GEN Korean BBQ(NASDAQ:GENK) 는 새로운 파트너십으로 소매 유통을 확장하여 Ready-to-Cook Meats 라인을 Safeway 300개 매장에 배치했고, California와 Hawaii 전역에서 총 600개 식료품점의 유통망에 합류했습니다. Ready-to-Cook 라인은 지난달 출시되었으며, 회사는 600개 매장 전체 롤아웃이 2025년 11월 말까지에 완료될 것이라고 밝혔으며, 진정한 한국식 바비큐에 대한 강한 소비자 수요와 CPG 제품의 빠른 확장을 근거로 했습니다.
GEN Korean BBQ (NASDAQ:GENK) a élargi sa distribution au détail grâce à un nouveau partenariat plaçant sa ligne Ready-to-Cook Meats dans 300 magasins Safeway, rejoignant 300 magasins d’Albertsons, Vons et Pavilions pour un réseau total de 600 magasins d’épicerie en Californie et à Hawaï. La ligne Ready-to-Cook a été lancée le mois dernier et l’entreprise a indiqué que le déploiement complet sur 600 magasins sera effectif d’ici fin novembre 2025, citant une forte demande des consommateurs pour une authentique Korean BBQ et une montée en puissance rapide du produit de grande consommation (CPG).
GEN Korean BBQ (NASDAQ:GENK) hat den Einzelhandel mit einer neuen Partnerschaft erweitert, die seine Ready-to-Cook Meats-Linie in 300 Safeway-Filialen platziert, und schließt sich damit 300 Filialen von Albertsons, Vons und Pavilions zu einer Gesamtpräsenz von 600 Lebensmittelläden in Kalifornien und Hawaii an. Die Ready-to-Cook-Linie wurde letzten Monat eingeführt, und das Unternehmen sagte, dass der vollständige Rollout auf 600 Filialen bis Ende November 2025 umgesetzt sein wird, und zwar infolge der starken Verbrauchernachfrage nach authentischem Korean BBQ und der raschen Skalierung des CPG-Produkts.
GEN Korean BBQ (NASDAQ:GENK) وسّعت التوزيع بالتجزئة بشراكة جديدة تضع خط Ready-to-Cook Meats في 300 متجر سيف واي، والانضمام إلى 300 متجر من Albertsons وVons وPavilions لإجمالي وجود يصل إلى 600 متجر بقالة في كاليفورنيا وهاواي. أُطلقت مجموعة Ready-to-Cook الشهر الماضي وقالت الشركة إن طرحها على كامل 600 متجر سيكون في مكانه بحلول نهاية نوفمبر 2025، مشيرة إلى طلب قوي من المستهلكين على طعم Korean BBQ الأصيل وتسريع في توسيع المنتج الاستهلاكي السريع الحركة (CPG).
Distribution to 600 stores across California and Hawaii
300-store Safeway agreement added to existing Albertsons/Vons/Pavilions listings
Ready-to-Cook line launched last month and scaled rapidly
Full rollout by end of November 2025
Negative
None.
Partnership with Safeway joins existing distribution through Albertsons, Vons, and Pavilions, fueling GEN’s rapid retail growth and consumer demand for authentic Korean BBQ
CERRITOS, Calif., Oct. 23, 2025 (GLOBE NEWSWIRE) -- GEN, the innovative leader in Korean BBQ dining and ready-to-cook meal consumer packaged goods (“CPG”) solutions, proudly announces another major expansion of its grocery retail footprint through a new partnership with 300 Safeway stores, in addition to the 300 Pavilions, Albertsons, and Vons stores announced earlier this week.
The company’s popular Ready-to-Cook Meats line, which launched just last month, will now be available in over 300 Safeway stores, bringing the total retail distribution to 600 grocery stores across California and Hawaii.
“We are excited that within a week, we were able to secure a total of 600 stores which will be fully in place by the end of November 2025,” said David Kim, Chairman and CEO of GEN. “This rapid expansion highlights both the incredible consumer demand for authentic Korean BBQ and the effectiveness of our growth strategy and scaling new products quickly and efficiently.”
About GEN Restaurant Group, Inc. GEN Korean BBQ is one of the largest Asian casual dining restaurant concepts in the United States. Founded in 2011 by two Korean immigrants in Los Angeles, the brand has now grown to 57 company-owned locations where guests serve as their own chefs, preparing meals on embedded grills in the center of each table. The extensive menu consists of traditional Korean and Korean-American food, including high-quality meats, poultry, seafood and mixed vegetables. With its unique culinary experience alongside its modern décor and lively atmosphere, GEN Korean BBQ delivers an engaging and interactive dining experience that appeals to a vast segment of the population. For more information, visit GenKoreanBBQ.com and follow the brand on Facebook and Instagram.
Investor Relations Contact: Thomas V. Croal 1-562-356-9929 investor@genbbqoffice.com
FAQ
What does GENK's new Safeway distribution mean for availability?
GENK's Ready-to-Cook line will be in 300 Safeway stores, increasing total retail availability to 600 stores in California and Hawaii.
When will GENK have products in all 600 grocery stores?
The company said the 600-store rollout will be fully in place by the end of November 2025.
Which retailers carry GENK Ready-to-Cook Meats as of October 23, 2025?
Gen's Ready-to-Cook Meats will be carried by Safeway, Albertsons, Vons, and Pavilions.
When did GENK launch its Ready-to-Cook Meats line?
The Ready-to-Cook Meats line launched last month prior to the October 23, 2025 announcement.
Which markets will GENK's grocery distribution cover with this expansion?
The expansion covers grocery stores across California and Hawaii.
How quickly did GENK scale its retail footprint to 600 stores?
GENK secured the 600-store footprint within a week and expects the rollout completed by end of November 2025.
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