Geospace Unveils New Brand Identity Reflecting the Company’s Move into Diverse Markets

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05/19/2025 - 09:00 AM

HOUSTON--(BUSINESS WIRE)-- Geospace Technologies Corporation (NASDAQ: GEOS) announces today a new brand identity, reflecting the company's transformation of its leadership and culture along with a redefined strategy focused on applied intelligent technology. Geospace developed this refreshed brand to better connect and engage their partners and stakeholders in the new high-margin, scalable markets the Company is pursuing.

Following the restructuring of the Company’s business segments, Geospace is focused on delivering innovative solutions and lasting value in three areas – smart water, energy solutions and intelligent industrial. Additionally, the last nine months have seen new top leadership with the appointment of Rich Kelley to CEO and Steve Jumper to Chairman of the Board.

“We are excited to reveal our new brand identity to our partners and stakeholders. Our business has significantly evolved and diversified over the last decade. We have grown from the company we were when the old logo was implemented. We wanted to send a clear signal to our customers, markets, employees, and shareholders that Geospace has expanded our technology manufacturing well beyond oil and gas hardware. Revenue generated by our market leading smart meter connector has grown exponentially. Today, 27 million Hydroconn® connectors have been sold domestically. We have a foothold in national defense to build upon as well. It is not only about the changes that have taken place, but also about the future company we strive to create with revenue exceeding $200 million in the coming years with nearly equal contributions from each business segment. We are a company setting market demand for adaptive, predictive technologies that drive shareholder returns. This strategic purpose and direction demand a new brand identity,” said Rich Kelley, President and CEO, Geospace Technologies. “The rebranding marks a new Geospace internally as well. We introduced a business purpose statement for the first time in the company’s history to ensure we are rowing in the same direction. We clarified and streamlined our core values to showcase our excellence, people, integrity and creativity. We believe this brand transformation, along with our strong growth strategy, will power the Company's robust future as we partner with our customers to solve their toughest challenges.”

The newly revealed brand identity is live on the Company’s website at www.Geospace.com. It will be unveiled globally at two respected industry events – the European Association of Geoscientists and Engineers (EAGE) as well as the American Water Works Associations Annual Conference and Exposition (ACE), which will both be held in early June.

About Geospace Technologies

Geospace Technologies is a global technology and instrumentation manufacturer specializing in advanced sensing, IOT and highly ruggedized products, which serve smart water, energy exploration, industrial, government and commercial customers worldwide. The Company’s products blend engineering expertise with advanced analytic software to optimize energy exploration, enhance national and homeland security, empower water utility and property managers, and streamline electronic printing solutions. With more than four decades of excellence, the Company’s more than 450 employees across the world are dedicated to engineering and technical quality. Geospace is traded on the U.S. NASDAQ stock exchange under the ticker symbol GEOS and has been added to the Russell 2000®, Russell 3000®, and Russell Micro-cap®. For more information, visit www.geospace.com.