Getty Images and NASCAR Renew Multi-Year Agreement
Rhea-AI Summary
Getty Images (NYSE: GETY) renewed a multi-year agreement to remain NASCAR’s Official Photography Partner, continuing a relationship that began in 2006. Getty will supply real-time, rights-cleared motorsport imagery from all NASCAR series, distribute content exclusively via gettyimages.com, and maintain a 1.39 million-image NASCAR collection.
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News Market Reaction
On the day this news was published, GETY declined 1.90%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GETY fell 8.7% with heavy volume while several peers like SSTK (-5.02%), ANGI (-7.27%), and FVRR (-6.72%) were also down, but no peers appeared in the momentum scanner and no same-day peer news was flagged.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Tech partnership expansion | Positive | +4.5% | Smartsheet Brandfolder expanded to power Getty Images’ Media Manager platform. |
| Jan 29 | Event photography deal | Positive | +0.0% | Renewed role as official photographer for the 2026 Grammy Awards and related events. |
| Jan 28 | Research/marketing insight | Positive | +0.0% | iStock VisualGPS research on Winter Olympics trends for SMB branding strategies. |
| Jan 15 | Festival partnership renewal | Positive | +0.0% | Renewed Sundance Film Festival photography services as official provider for 2026 event. |
| Jan 14 | Global content renewal | Positive | +0.8% | Multi-year renewal of global content partnership with AFP for news and sports imagery. |
Recent partnership and branding announcements have generally coincided with flat to mildly positive next-day moves, suggesting limited but constructive impact from similar visibility deals.
Over the last month, Getty Images has focused on renewing and expanding high-profile content partnerships. Renewals with the Recording Academy for the 2026 Grammy Awards, Sundance Film Festival coverage, and a multi-year AFP content deal all reinforced its role as a key visual provider. A Smartsheet Brandfolder expansion for Media Manager on Feb 10 saw a 4.55% gain. Today’s NASCAR renewal continues this partnership-driven narrative but comes as the share price trades near its 52-week low after a sharp pullback.
Market Pulse Summary
This announcement extends Getty Images’ long-running role as NASCAR’s Official Photography Partner, reinforcing its position in premium sports imagery with 190,000 NASCAR-owned assets and 1.2 million images. It follows a series of renewals with the Grammys, Sundance, and AFP, underscoring a strategy built on marquee content relationships. Against a share price near its 52-week low and below the 200-day MA, investors may watch for how such deals translate into revenue and help offset legal and governance overhangs noted in recent SEC filings.
Key Terms
rights-cleared imagery technical
AI-generated analysis. Not financial advice.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Feb. 12, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced the renewal of its long-standing partnership with NASCAR, extending its role as NASCAR’s Official Photography Partner, a designation it has held since 2006.
The agreement sees Getty Images’ team of specialized motorsport photographers deliver high-quality imagery from all races and events in the NASCAR series, including NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™. With exclusive, behind-the-scenes access, Getty Images’ dedicated motorsports team will deliver real-time, rights-cleared imagery from every race weekend, ensuring NASCAR and its partners have immediate access to high-quality visual content for broadcast, digital, commercial and editorial use.
Beyond trackside coverage, Getty Images will also produce creative editorial assets, including official driver portraits, and imagery from NASCAR’s broader calendar of events. All content will be distributed exclusively through gettyimages.com, enabling partners across the sport to access a single, authoritative source for NASCAR photography.
“For nearly two decades, Getty Images has played a central role in how NASCAR is documented, remembered, and shared,” said Michael Heiman, Vice President of Global Sport at Getty Images. “As NASCAR continues its investment in elevating the fan experience, we are proud to support those ambitions by delivering industry-leading imaging solutions that brings every moment on and off the track to life. Our world-class visual content, delivered in near-real time through our unmatched distribution platform, empowers NASCAR and its partners to enhance their storytelling as they continue to grow the sport and achieve their strategic goals.”
Getty Images’ motorsport collection comprises of 190,000 NASCAR-owned assets and 1.2 million NASCAR images shot by Getty Images’ sports photographers. This includes historic collections such as ISC Archives, Racing One and Dozier Mobley, making up one of the most complete visual archives of NASCAR history from its inception to the present day.
Getty Images is the ultimate destination for motorsport visuals. For more information, visit www.gettyimages.co.uk/collections/motorsports.
Media contact:
Gill Jones
gill.jones@gettyimages.com
About Getty Images:
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
For company news and announcements, visit our Newsroom.
About NASCAR:
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Mexico Series, NASCAR Canada Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, Facebook, X and Snapchat.
FAQ
What did Getty Images announce about its NASCAR partnership (GETY) on February 12, 2026?
How many NASCAR images does Getty Images (GETY) say are in its motorsport collection?
Which NASCAR series will Getty Images cover under the renewed GETY agreement?
Where will partners and media access NASCAR photos from Getty Images (GETY)?
What benefits did Getty Images (GETY) highlight from renewing the NASCAR photography partnership?
