Getty Images Renewed as Official Provider of Photography Services at the 2026 Sundance Film Festival
Rhea-AI Summary
Getty Images (NYSE: GETY) renewed its partnership with the Sundance Institute as the Official Provider of Photography Services for the 2026 Sundance Film Festival (January 22–February 1, 2026) in Park City, Utah.
Getty Images, partner since 2010, will deploy award-winning entertainment photographers to capture press lines, screenings and world premieres. All imagery will be distributed exclusively via gettyimages.com. The company notes its creators cover almost 70,000 entertainment events a year, serving global audiences and brand partners.
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News Market Reaction
On the day this news was published, GETY declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GETY is modestly positive with a 0.78% move while key peers are mixed: SSTK up 0.32%, but CARS, ANGI, FVRR, and TBLA show declines ranging from -0.12% to -3.02%. No peers appear in the momentum scanner, suggesting stock-specific rather than sector-driven dynamics.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 13 | AI collaboration deal | Positive | -0.8% | Strategic AI partnership with Nfinite.ai for 3D training datasets. |
| Jan 12 | Sports partnership renewal | Positive | +0.0% | Multi-year renewal as Official Photographic Agency of Formula 1. |
| Jan 08 | Platform launch | Positive | +0.0% | Launch of Access by Getty Images real-time licensing platform. |
| Dec 15 | Marketing trends release | Positive | -0.7% | iStock 2026 Visual Marketing Trends based on VisualGPS research. |
| Dec 03 | Year-in-review showcase | Positive | -0.7% | 2025 Year in Review highlighting 160,000+ covered events. |
Recent partnership and platform announcements with generally positive tone have tended to see flat to slightly negative next-day price reactions, indicating a pattern of limited upside response to news.
Over the last two months, Getty Images has highlighted several strategic and branding initiatives. On Dec 3, 2025, it released its 2025 Year in Review spotlighting coverage of over 160,000 events. On Dec 15, 2025, iStock shared 2026 Visual Marketing Trends. Early January 2026 brought the launch of Access by Getty Images and renewed partnerships with Formula 1 and Nfinite.ai. Today’s Sundance renewal extends this pattern of reinforcing Getty’s role across premium global content and event ecosystems.
Market Pulse Summary
This announcement reinforces Getty Images’ role as the official photography provider for the 2026 Sundance Film Festival, extending a relationship that began in 2010. It highlights continued access to premium entertainment content and nearly 70,000 events covered annually. Set against recent partnerships and platform launches, the news underscores a strategy centered on exclusive, high-visibility content. Investors may watch how such renewals influence usage, licensing demand, and broader strategic positioning over time.
AI-generated analysis. Not financial advice.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), preeminent global visual content creator and marketplace, today announced the renewal of its long-standing partnership with the Sundance Institute as the Official Provider of Photography Services for the 2026 Sundance Film Festival, the preeminent gathering of original storytellers and audiences seeking new voices and fresh perspectives.
From press lines to screenings and world premieres, Getty Images’ award-winning entertainment photographers will capture the excitement of the 2026 Sundance Film Festival throughout the event (January 22–February 1) in Park City, Utah. All imagery captured by Getty Images from Sundance Film Festival’s most iconic venues will be distributed exclusively through gettyimages.com, ensuring global access to the festival’s most memorable moments.
“This collaboration, which began in 2010, underscores Getty Images’ commitment to capturing the stories, talent, and energy that define the event,” said Kirstin Benson, Vice President of Global Entertainment at Getty Images. “This year, the Sundance Film Festival will be a meaningful tribute to Robert Redford and his vision, rooted in the power of storytelling, a belief we deeply share and one that makes us proud to help bring these moments to audiences worldwide. Our team delivers distinctive, high-quality imagery that not only documents the festival but elevates its impact, giving partners and audiences a visual experience they can’t find anywhere else.”
In addition to its collaboration with the Sundance Film Festival, Getty Images content creators are at every major entertainment event globally, from awards ceremonies to fashion weeks to film festivals, covering almost 70,000 entertainment events a year and partnering with major brands on creative content strategy.
Media contact:
Ilse Noguez
ilse.noguez@gettyimages.com
FAQ
What did Getty Images (GETY) announce for the 2026 Sundance Film Festival?
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