Getty Images and Formula 1® Renew Multi-Year Partnership
Rhea-AI Summary
Getty Images (NYSE: GETY) on January 12, 2026 announced a multi-year renewal as Official Photographic Agency of Formula 1®, continuing coverage across F1, F2, F3, F1 Academy and Porsche Supercup.
The agreement extends Getty Images’ motorsport coverage delivered by its specialist photographers and editors, offering race, paddock and trackside access and near-real-time distribution. Getty Images’ motorsport collection includes over 26 million images dating back to 1895 and archives from Sutton, Schlegelmilch, Colombo and Dukes Video; the company has officially worked with Formula 1® since 2021.
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News Market Reaction
On the day this news was published, GETY declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GETY showed a modest pre-news gain of 0.78% while close peers were mixed: SSTK up 2.84%, CARS up 0.24%, FVRR down 1.25%, ANGI and TBLA flat. No coordinated sector move is evident, suggesting this announcement is company-specific.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 08 | Product launch | Positive | +0.0% | Launch of Access by Getty Images real-time licensing platform for creators. |
| Dec 15 | Research insights | Positive | -0.7% | Release of 2026 visual marketing trends based on VisualGPS research. |
| Dec 03 | Brand showcase | Positive | -0.7% | 2025 Year in Review highlighting coverage of 160,000+ global events. |
| Dec 02 | Marketing partnership | Positive | +0.7% | BLACK PEARL and Canon Culture@ campaign with exclusive Getty distribution. |
| Nov 12 | Sports partnership | Positive | -2.4% | Announcement of Milano Cortina 2026 Olympic Winter Games coverage plan. |
Recent positive brand and partnership news has produced mixed reactions, with more instances of the stock slipping than rising after upbeat announcements.
Over the past few months, Getty Images has highlighted brand-strengthening initiatives, including the Milano Cortina 2026 Olympics coverage, the 2025 Year in Review collection, and the launch of Access by Getty Images. Partnership-driven campaigns such as the BLACK PEARL collaboration saw a 0.68% gain, while other positive news around large-scale event coverage coincided with declines of up to 2.35%. Today’s renewed multi-year Formula 1® partnership fits this pattern of major content and distribution deals.
Market Pulse Summary
This announcement renews Getty Images’ multi-year role as Official Photographic Agency of Formula 1®, covering F1, F2, F3, F1 Academy and Porsche Supercup. It leverages an archive of over 26 million motorsport images, including every Formula 1 Grand Prix since 1950, and extends a relationship in place since 2021. In context of other recent partnerships and event deals, investors may watch how such long-term rights translate into licensing demand and revenue over time.
AI-generated analysis. Not financial advice.
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, Jan. 12, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced it has renewed a multi-year agreement with Formula 1®, with Getty Images continuing to serve as Official Photographic Agency of Formula 1®.
The multi-year partnership will see Getty Images’ award-winning motorsport photographers and editors continue to provide comprehensive coverage of all F1, F2, F3, F1 Academy and Porsche Supercup races. In 2025, Getty Images’ team criss-crossed the globe to deliver premium imagery of all F1 action throughout Formula 1®’s 75th anniversary year, working relentlessly across race weekends to capture unique perspectives from key moments on and off the track, including unique behind-the-scenes access at the paddock and trackside.
“For 30 years, Getty Images has been at the forefront of innovation in sports photography, and our motorsport specialists continue to set the standard for creativity and speed in capturing the racing action,” said Michael Heiman, Getty Images’ Vice President of Global Sport. “We’re proud to continue partnering with Formula 1® to showcase the thrill of this incredible sport through visuals, and deliver iconic moments to customers, media and fans worldwide in near-real time via our unparalleled distribution platform.”
Getty Images’ motorsport collection includes content from Motorsport and LAT Images alongside the renowned Sutton, Schlegelmilch, Colombo and Dukes Video archives. The collection comprises over 26 million images dating as far back as 1895 and includes action from every Formula 1® Grand Prix since 1950 to the present day.
Getty Images has officially worked with Formula 1® since 2021 and is the ultimate destination for motorsport visuals. For more information, visit www.gettyimages.co.uk/collections/motorsports.
Media contact:
Gill Jones
gill.jones@gettyimages.com
About Getty Images:
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with almost 600,000 content creators and almost 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
For company news and announcements, visit our Newsroom.
About Formula 1®:
Formula 1® racing began in 1950 and is the world’s most prestigious motor racing competition, as well as the world’s most popular annual sporting series. Formula One World Championship Limited is part of Formula 1® and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.
FAQ
What did Getty Images announce about its partnership with Formula 1 on January 12, 2026?
How extensive is Getty Images' motorsport archive referenced in the Getty Images (GETY) announcement?
Which racing series will Getty Images (GETY) continue to cover under the renewed Formula 1 agreement?
Since when has Getty Images officially worked with Formula 1 according to the announcement?
How will the Getty Images and Formula 1 renewal affect access to race photography for media and fans?
