Getty Images Set to Capture Stunning Moments from the Milano Cortina 2026 Paralympic Winter Games
Rhea-AI Summary
Getty Images (NYSE: GETY) will serve as Official Photographic Agency for the Milano Cortina 2026 Paralympic Winter Games, deploying a team of 30 photographers, editors and operations staff to cover all six sports across five venues in three regions. The company expects to deliver over 25,000 images from the Opening Ceremony on March 6 to the Closing Ceremony on March 15 and highlights its Disability Collection and existing partnerships with Team USA and LA28.
The Games mark the 50th anniversary of the first Paralympic Winter Games and will feature about 550 athletes from 50 NPCs competing in 79 medal events.
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Market Reaction – GETY
Following this news, GETY has gained 9.26%, reflecting a notable positive market reaction. Argus tracked a peak move of +7.3% during the session. Our momentum scanner has triggered 22 alerts so far, indicating elevated trading interest and price volatility. The stock is currently trading at $0.74. This price movement has added approximately $26M to the company's valuation.
Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.
Key Figures
Market Reality Check
Peers on Argus
GETY fell 8.13% with heavy volume while key internet content peers also declined: SSTK -13.72%, CARS -7.9%, FVRR -7.79%, TBLA -4.13%, and ANGI -3.85%, indicating broader sector pressure alongside company-specific headlines.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 23 | Merger clearance update | Positive | -8.1% | DOJ grants unconditional antitrust clearance for proposed merger with Shutterstock. |
| Feb 12 | Sports partnership renewal | Positive | -1.9% | Multi-year renewal to remain NASCAR’s Official Photography Partner. |
| Feb 10 | Technology partnership | Positive | +4.5% | Smartsheet expands Brandfolder deployment to power Getty Images’ Media Manager. |
| Jan 29 | Entertainment contract | Positive | +0.0% | Named official photographer for the 2026 Grammy Awards and related events. |
| Jan 28 | Market research release | Neutral | +0.0% | iStock publishes Winter Olympics visual trends research for small brands. |
Recent positive strategic and regulatory updates have often coincided with flat-to-negative price reactions, suggesting a cautious market stance toward the story.
Over recent months, Getty Images has announced multiple branding and partnership wins, including roles as official photographer for the 2026 Grammy Awards and NASCAR, plus technology collaboration with Smartsheet. Regulatory filings detailed progress on a proposed merger with Shutterstock, including unconditional DOJ clearance on Feb 23, 2026, which still saw the stock down 8.13%. Today’s Paralympic-focused announcement fits the pattern of content and rights wins against a backdrop of ongoing merger-related developments.
Market Pulse Summary
The stock is up +9.3% following this news. A strong positive reaction aligns with Getty Images’ strategy of deepening its role at marquee global sporting events. Prior news on high-profile partnerships and regulatory milestones has produced mixed stock responses, so outsized gains on this announcement would have highlighted shifting sentiment toward its content franchise. Investors would still need to weigh execution risks, merger integration overhang, and the stock’s prior proximity to its 52-week low.
AI-generated analysis. Not financial advice.
A Media Snippet accompanying this announcement is available by clicking on this link.
NEW YORK, Feb. 24, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today announced its award-winning photographers, editors and operations staff will capture stunning imagery from the Milano Cortina 2026 Paralympic Winter Games.
As the Official Photographic Agency of the International Paralympic Committee (IPC), Getty Images will deploy a team of 30 photographers, editors and operations staff to capture live coverage of all six Paralympic winter sports at five Winter Paralympic competition venues spread across three regions, using innovative and proprietary technology to deliver over 25,000 images from the Opening Ceremony on March 6 to the Closing Ceremony on March 15.
“We recognize the significant role the Paralympic Winter Games play in enhancing the visibility for people with disabilities globally and are excited for capturing Milano Cortina 2026, the 50th anniversary of the first Paralympic Winter Games,” said Ken Mainardis, Global Head of Editorial at Getty Images. “Our award-winning team of sports photographers and editors are committed to capturing the outstanding sport performances and spirit of the Paralympic movement by documenting the determination, resilience and achievements of its athletes. Through our extensive global distribution network, we are proud to share these compelling stories with audiences worldwide, ensuring that the impact of the Paralympic Games continues to resonate on a global scale.”
In addition to its relationship with the IPC, Getty Images will continue to support the U.S. Olympic Movement and Paralympic Movement as the Official Photographic Licensee of Team USA and the Official Licensee to the LA28 Olympic and Paralympic Games (LA28).
For three decades, Getty Images’ sports editorial team has created award-winning imagery and video that allows customers to tell authentic visual stories from the world’s biggest sporting events. Today, Getty Images is the official photographer or photographic partner to 135 of the world’s leading sports governing bodies, leagues and clubs, including FIFA, Formula 1, the PGA Tour, and Major League Baseball, and provides a breadth of coverage from over 50,000 sporting events a year that is unmatched.
Beyond the company’s longstanding editorial coverage of the Paralympic Games, Getty Images advances disability representation across its creative libraries through The Disability Collection, which seeks to break stereotypes and authentically portray people within the disability community.
The Milano Cortina 2026 Paralympic Winter Games will feature around 550 athletes from 50 National Paralympic Committees (NPCs) who will compete in 79 medal events across six sports.
For more information about Getty Images’ coverage of past and future Olympic and Paralympic Games, visit gettyimages.com/collections/olympics.
Media contact:
Alex Lazarou
Alex.lazarou@gettyimages.com
FAQ
What will Getty Images (GETY) cover at the Milano Cortina 2026 Paralympic Winter Games?
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