New Getty Images Report Reveals Where Finance Brands Can Strengthen Marketing Effectiveness with More Relevant Visual Content
Rhea-AI Summary
Getty Images (NYSE: GETY) released The Great Finance Reset, a VisualGPS report showing how finance brands can improve marketing ROI with more relevant imagery. Insights highlight gaps between current visuals and how people live, earn, and define wealth today.
Key data covers diversity, video use, digital finance behavior, AI imagery, and consumer trust expectations.
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News Market Reaction – GETY
In the Jun 30 session, GETY declined 8.52%, reflecting a notable negative market reaction. Argus tracked a peak move of +27.4% during that session. Argus tracked a trough of -14.4% from its starting point during tracking. Our momentum scanner triggered 26 alerts that day, indicating elevated trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 21 | AI partnership | Positive | +87.7% | Multi‑year display partnership bringing Getty’s licensed content into OpenAI’s ChatGPT. |
| Jun 11 | Sports partnership | Positive | +6.5% | Renewed multi‑year photography agreement as Official Photographic Agency for U.S. Soccer. |
| May 27 | Festival photography deal | Positive | +5.5% | Named Official Photographer of the 2026 Tribeca Festival with exclusive content rights. |
| May 11 | Earnings release | Neutral | -6.4% | Q1 2026 results with modest revenue growth, narrowed net loss and reaffirmed guidance. |
| Apr 27 | Met Gala contract | Positive | +0.8% | Selected again as Official Photographer of the 2026 Met Gala with exclusive licensing. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
GETY has tended to react positively to partnership and branding news, while its latest earnings release drew a negative move.
Key Terms
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AI-generated analysis. How Rhea-AI works. Not financial advice.
The Great Finance Reset provides data-driven visual guidance to help Finance brands reveal where more relevant, contemporary imagery can strengthen trust, engagement, and ROI
NEW YORK, June 30, 2026 (GLOBE NEWSWIRE) -- Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, today released its latest report – The Great Finance Reset - from its VisualGPS global insights platform. The findings identify where Finance brands can strengthen their content and increase return on investment with their visual strategies.
In a category where trust is a fundamental currency, Finance brands are uniquely positioned to strengthen marketing performance by closing the gap between current imagery and how consumers actually live, earn, and aspire. For decades, the industry relied on a familiar visual vocabulary: handshakes across boardroom tables, suited advisors in polished office settings, and aspirational symbols of material wealth. The industry’s visual communication has an opportunity to align with how people actually live, earn, and manage money today – increasing credibility and engagement.
The report’s proprietary data and consumer research reveal clear areas where targeted changes can improve trust, engagement, and marketing efficiency.
Key insights from the report include:
Reflect the many paths to wealth: By 2030, over
Build trust in uncertain times: 2 in 3 Americans believe inflation is making everyday necessities unaffordable. And the expectation is that the private sector has a role to play in this, with 8 in 10 Americans believing companies have an obligation to help improve society. Finance brands are uniquely positioned to meet that expectation through credible, grounded visual storytelling that reflects the imperfections of life and complexity of lived financial experiences. Reflecting this reality builds stronger brand trust and more effective, credible communications.
Close the content gap:
Show aspiration as it is:
Bring AI to life in human terms: Searches by Finance brands “AI” on Getty Images grew
“The world is in the midst of a major reset: chaos is abounding from big swings across our sociocultural, technological, economic, political, and social dimensions of life. What we aspire to as a society looks radically different today in comparison to even a few years ago. And we’re shifting gears into some pretty seismic innovations in AI that looks like it will transform the world as we know it. All these signals will have a profound influence on visual culture, and the Finance sector is uniquely positioned for the major visual change people want to see. That’s why this is the perfect moment to start to rethink strategies for choosing visuals that resonate today and tomorrow - and Getty Images is here to give brands the tools, direction, and data to confidently make that shift,” said Tristen Norman, Head of Creative for the Americas at Getty Images.
Getty Images has unique visibility into what visual content performs, based on how Finance brands select, use, and reuse imagery across channels. Ineffective imagery is not neutral, it reduces trust, limits engagement, and lowers return on marketing investment. The Great Finance Reset gives Finance brands the data and direction to close that gap.
To download the full report, see here.
Methodology:
Getty Images’ VisualGPS methodology combines consumer insight with real-world usage data to understand what visual content performs.
The analysis draws on proprietary search and download behavior across Getty Images and iStock (+ 2.8 billion searches each year), representing how brands actively select, use, and reuse imagery across channels – alongside global research conducted in partnership with world-class global research firm MarketCast.
For this report, the dataset includes over 750,000 images and videos downloaded by US Finance brands over a 3-year period, with over 10,000 search queries analyzed by in-house creative experts, and survey responses from more than 3,200+ US consumers.
This combination of observed behavior and consumer sentiment provides a clear view of where visual strategies align with – or diverge from – how audiences experience finance today.
About Getty Images:
Getty Images (NYSE: GETY) is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 600,000 content creators and over 360 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
Through its best-in-class creative library and Custom Content solutions, Getty Images helps customers elevate their creativity and entire end-to-end creative process to find the right visual for any need. With the adoption and distribution of generative AI technologies and tools trained on permissioned content that include indemnification and perpetual, worldwide usage rights, Getty Images and iStock customers can use text to image generation to ideate and create commercially safe compelling visuals, further expanding Getty Images capabilities to deliver exactly what customers are looking for.
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Media Contact:
Alex Lazarou
alex.lazarou@gettyimages.com
