The 17th Annual San Diego Spirits Festival Returns to La Jolla for a Weekend of Cocktails, Music, and Coastal Celebration
Fast Moving Consumer Goods (GGII) announced that it and Keg N Bottle will serve as official sponsors of the 17th Annual San Diego Spirits Festival, taking place September 26-27, 2026, at the Museum of Contemporary Art San Diego in La Jolla.
Rhea-AI Summary
Fast Moving Consumer Goods (GGII) announced that it and Keg N Bottle will serve as official sponsors of the 17th Annual San Diego Spirits Festival, taking place September 26-27, 2026, at the Museum of Contemporary Art San Diego in La Jolla.
The two-day coastal event will feature premium spirits brands, top mixologists, live music, and culinary offerings from San Diego partners. Organizers highlight opportunities for guests to taste established and boutique spirits, explore innovative cocktails, and enjoy live entertainment in an oceanfront setting. Tickets and brand participation opportunities for the festival are now available through the event’s website.
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This year's festival is proud to welcome Fast Moving Consumer Goods and Keg N Bottle as an official sponsor.
LA JOLLA, CA / ACCESS Newswire / September 3, 2026 / One of the West Coast's most anticipated spirits events, the San Diego Spirits Festival, returns for its 17th year on September 26-27, 2026, at the breathtaking Museum of Contemporary Art San Diego in La Jolla.
Set against sweeping Pacific Ocean views, the two-day celebration brings together premium spirits brands, top mixologists, live music, and vibrant culinary experiences for an unforgettable weekend on the La Jolla coastline.
Guests will discover an exciting lineup of world-class spirits and innovative cocktails while enjoying live entertainment and gourmet bites from some of San Diego's leading culinary partners. From established global brands to boutique distillers, the festival offers attendees the opportunity to taste, explore, and celebrate the dynamic world of craft spirits in an energetic and festive atmosphere.
This year's festival is proud to welcome Fast Moving Consumer Goods and Keg N Bottle as an official sponsor. FMCG and Keg N Bottle is the leading "Emerging Spirits Platform" focused on pick, pack and shipping to 42 states along with Tik-Tok marketing, newsletters and nationwide I-Heart Radio show.
"The San Diego Spirits Festival is about bringing people together to celebrate great spirits, great music, and great energy," said Liz Edwards, Founder and Executive Director of the San Diego Spirits Festival. "Each year we create an experience where guests can discover incredible brands, enjoy amazing cocktails, and soak in the atmosphere of one of the most beautiful coastal locations in California. We are delighted to welcome Fast Moving Consumer Goods and keg N Bottle as sponsors this year and appreciate their support in helping us continue to elevate the festival experience."
"We are excited to partner with the San Diego Spirits Festival, one of the premier beverage and lifestyle events in the country," said Sandro Piancone, Founder of Fast Moving Consumer Goods. "The festival celebrates innovation, entrepreneurship, and consumer engagement, values that align perfectly with our mission. We look forward to supporting this exceptional event and connecting with industry leaders, emerging brands, and passionate consumers."
The San Diego Spirits Festival has grown into one of the premier spirits celebrations on the West Coast, attracting cocktail enthusiasts, industry professionals, and visitors from across the country. With its unique blend of premium spirits, entertainment, and coastal ambiance, the festival continues to be a highlight of San Diego's annual event calendar.
Event Details
San Diego Spirits Festival
September 26-27, 2026
Museum of Contemporary Art San Diego, La Jolla
Tickets and brand participation opportunities are now available.
www.sandiegospiritsfestival.com
Media Contact
Liz Edwards
Founder & Executive Director
San Diego Spirits Festival
Liz@sandiegospiritsfestival.com
About Fast Moving Consumer Goods, Inc.
Fast Moving Consumer Goods is a nationwide ecosystem created to educate and support new founders, celebrities, CEOs and doctors engaged in the formulation, manufacturing, launching and scaling of their fast moving consumer good's brand including beverages, beauty products, nutritional supplements, and spirits. FMCG provides beverage development and formulation, beverage manufacturing, nutritional supplement development and production, beauty products development, TikTok Live Selling, retail sales and wholesale distribution management. FMCG is the nation's first fast moving consumer goods incubator. Both Sandro Piancone and Jorge Olson are available for podcast and speaking engagements.
https://www.fmcgstock.com and https:www.kegnbottle.com
(619) 975-6556
Media Contact:
Fast Moving Consumer Goods, Inc.
media@fmcgstock.com
SOURCE: Fast Moving Consumer Goods, Inc.
View the original press release on ACCESS Newswire
FAQ
What did Fast Moving Consumer Goods (GGII) announce about the 2026 San Diego Spirits Festival?
Fast Moving Consumer Goods announced that it and Keg N Bottle will be official sponsors of the 17th Annual San Diego Spirits Festival. The company said this partnership aligns with its focus on innovation, entrepreneurship, and consumer engagement in the spirits and beverage space.
When and where will the 17th Annual San Diego Spirits Festival supported by GGII take place?
The 17th Annual San Diego Spirits Festival is scheduled for September 26-27, 2026, at the Museum of Contemporary Art San Diego in La Jolla. The event is set along the La Jolla coastline with sweeping Pacific Ocean views.
What can attendees expect at the San Diego Spirits Festival sponsored by GGII and Keg N Bottle?
Attendees can expect premium spirits brands, innovative cocktails, top mixologists, live music, and gourmet bites from leading San Diego culinary partners. The festival features both established global brands and boutique distillers in an energetic coastal setting.
How can brands or guests participate in the 2026 San Diego Spirits Festival in La Jolla?
Tickets and brand participation opportunities for the 2026 San Diego Spirits Festival are currently available at www.sandiegospiritsfestival.com. Interested brands and attendees can visit the site for access, pricing, and registration details.
Who is Fast Moving Consumer Goods (GGII), sponsor of the San Diego Spirits Festival?
Fast Moving Consumer Goods is described as a nationwide ecosystem and incubator supporting founders, celebrities, CEOs, and doctors in formulating, manufacturing, launching, and scaling fast moving consumer goods, including beverages, beauty products, nutritional supplements, and spirits.
Who are the key contacts for the 2026 San Diego Spirits Festival and Fast Moving Consumer Goods (GGII)?
For the San Diego Spirits Festival, the media contact is Liz Edwards, Founder and Executive Director, at Liz@sandiegospiritsfestival.com. For Fast Moving Consumer Goods, media inquiries can be sent to media@fmcgstock.com or by phone at (619) 975-6556.