Donna Karan New York Presents The Edit, the Spring 2026 Campaign Featuring Adriana Lima, Joan Smalls and Grace Elizabeth
Rhea-AI Summary
Donna Karan New York (GIII) unveiled The Edit, its Spring 2026 campaign featuring Adriana Lima, Joan Smalls and Grace Elizabeth. Each model curated a personal selection from the collection, blending archive references with contemporary tailoring to express modern femininity.
The Spring 2026 collection is available in North America at select retailers and on DonnaKaran.com beginning February 12, 2026. Photographed by Luigi & Lango, creative direction by Team Laird, styled by Jessica Diehl.
Positive
- None.
Negative
- None.
News Market Reaction
On the day this news was published, GIII declined 0.27%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GIII’s move of -0.17 occurs as peers are mostly weaker: FIGS (-0.57), GOOS (-1.58), HBI (-0.92), UA (-1.89), while OXM is slightly positive at 0.8. The mixed peer tape and modest GIII move suggest this Donna Karan campaign is more stock-specific than a sector-wide driver.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 10 | Brand campaign launch | Positive | +0.6% | DKNY Spring 2026 campaign launch featuring Hailey Bieber and global roll-out. |
| Dec 09 | Earnings & dividend | Positive | +3.9% | Q3 fiscal 2026 beat guidance, raised EPS outlook, initiated first quarterly dividend. |
| Dec 02 | Earnings date set | Neutral | -0.2% | Announcement of date and call details for upcoming Q3 fiscal 2026 results. |
| Sep 04 | Earnings update | Positive | +1.9% | Q2 fiscal 2026 results beat guidance with updated outlook and strong balance sheet. |
| Sep 03 | Anniversary campaign | Positive | +0.3% | Donna Karan 40th anniversary Fall 2025 campaign with high-profile models and 360° push. |
Recent brand and marketing campaigns for Donna Karan/DKNY have coincided with modestly positive single-day moves, while earnings-related releases have produced stronger positive reactions.
Over the last six months, G-III combined brand-building with financial execution. Donna Karan and DKNY campaign launches on Sep 3, 2025 and Feb 10, 2026 saw small positive moves, reflecting constructive but contained reactions to marketing news. Earnings on Sep 4, 2025 and Dec 9, 2025 delivered guidance-beating results, balance sheet improvement, and later a new dividend, with larger gains of 1.88% and 3.88%. Today’s Spring 2026 Donna Karan campaign fits the pattern of ongoing brand revitalization alongside prior financial strengthening.
Market Pulse Summary
This announcement highlights Donna Karan New York’s ongoing reemergence through The Edit, a Spring 2026 campaign curated by three high-profile models and available from February 12, 2026. It follows earlier Donna Karan and DKNY campaigns and recent earnings beats with guidance raises and a new dividend. Investors may watch how continued brand building complements financial execution seen on Sep 4, 2025 and Dec 9, 2025, alongside regulatory filings showing equity-based incentives for next-generation leadership.
AI-generated analysis. Not financial advice.
NEW YORK, Feb. 12, 2026 (GLOBE NEWSWIRE) -- Donna Karan New York continues its reemergence with The Edit: a curated fashion campaign shaped by three women whose presence transcends trend, age, and moment. Adriana Lima, Joan Smalls, and Grace Elizabeth bring their distinct points of view to the brand’s design DNA, selecting and styling a personal edit from the wider collection for an intimate dialogue between women and their wardrobes.
Highlighting the talents’ personality the curated fashion experience blends storytelling to create The Edit which reframes the Donna Karan New York ethos through individuality. Not only do we see what pieces Adriana, Joan and Grace gravitate towards, we also see how they embody each look: confident, composed, and unmistakably themselves. Styled by Jessica Diehl, the collection nods to the archives only reimagined for today, while affirming the brand’s enduring language of modern femininity.
Adriana approaches her edit with confidence and clarity. A belted trench and lightweight suiting project power without excess. Pieces in light gray have a monochromatic yet luminous presence. Worn close to the body and styled with restraint, they reflect a confidence that feels intuitive rather than performed.
Joan creates her edit around her personality, favoring constructed silhouettes that signal relaxed sensuality. In muted tones of snow petal pink and Umbria clay, tailoring and bias-cut dresses emphasize line and proportion, where minimal gestures carry maximum impact. Combining city polish and everyday style, the looks are an expression of control softened by nuance.
Grace articulates a femininity through contemporary, streamlined looks that also draw from the Donna Karan Weekend collection. From a ribbed knit dress to a low-slung skirt and tank, her edit leans into a light color palette, draped pieces and subtle contrast, offering a fresh interpretation of the Donna Karan New York attitude. The pieces feel natural and lived-in, designed to move with the body rather than define it.
Together, these three edits articulate a broader vision of Donna Karan New York today: fashion shaped by women, worn with intention, and grounded in timeless design. By resonating authentically, the campaign reveals how the brand evolves and lives on through the women who wear it.
The Spring 2026 collection will be available in North America in select retailers on February 12, 2026, and on DonnaKaran.com.
Photographed by Luigi & Lango
Creative Direction by Team Laird
Styled by Jessica Diehl
Hair by Akki Shirakawa
Makeup by Georgi
BTS Images by Gladimir Gelin
Still Life Images by Natalie Paul
ABOUT DONNA KARAN NEW YORK
Donna Karan New York revolutionized women's fashion in 1984 with Seven Easy Pieces, a groundbreaking system that made dressing effortless, sophisticated, and empowering. Now under the ownership of G-III Apparel Group, Ltd. since 2016, the brand enters a new chapter with its 2024 relaunch. While staying true to its original vision, the iconic Donna Karan New York has evolved to meet the needs of the modern woman, offering designs that inspire confidence with timeless, versatile pieces that seamlessly integrate into daily life. With expanded distribution, Donna Karan New York continues to bring its signature style to a broader audience, resonating with women globally.
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII) is a global fashion leader with expertise in design, sourcing, distribution, and marketing. The Company owns and licenses a portfolio of more than 30 preeminent brands, each differentiated by unique brand propositions, product categories, and consumer touchpoints. G-III owns ten iconic brands, including DKNY, Donna Karan, Karl Lagerfeld, and Vilebrequin, and licenses over 20 of the most sought-after names in global fashion, including Calvin Klein, Tommy Hilfiger, Levi’s, Nautica, Halston, Converse, BCBG, and major national sports leagues, among others.
Contact:
Gabriella Romero
gabriella.romero@g-iii.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/8d151109-40dc-4eb4-bc0a-e9ff3fa35158
https://www.globenewswire.com/NewsRoom/AttachmentNg/bbbbcc18-f047-4166-919f-e7ffe6cf3306
https://www.globenewswire.com/NewsRoom/AttachmentNg/1ab5616a-6c57-4a4d-b8ed-4925260bbcbf
FAQ
What is Donna Karan New York's Spring 2026 campaign "The Edit" and who stars in it (GIII)?
When and where will the Donna Karan New York Spring 2026 collection (GIII) be available?
How does each model's styling differ in the Donna Karan New York "The Edit" campaign (GIII)?
Who are the creative and production credits for Donna Karan New York's Spring 2026 campaign (GIII)?
What design themes define Donna Karan New York's Spring 2026 collection in "The Edit" campaign (GIII)?
Does Donna Karan New York's Spring 2026 campaign (GIII) focus on retail or digital presentation?
