General Mills Stock Price, News & Analysis

General Mills announces a collaboration with renowned artist KAWS for the launch of KAWSPUFFS, a new AR game accessed via limited-edition cereal boxes. The first box, priced at $3.99, is available now, while a second exclusive blue box will be released on November 17 for $49.99, with opportunities to win signed editions by achieving high scores in the game. This partnership aims to engage fans through creativity and innovation, further establishing REESE’S PUFFS as a leader in limited-edition collaborations.

Pillsbury has partnered with Operation Homefront to donate rent-free homes to military families, with the first family welcomed into a transitional home in the Dallas-Fort Worth area, just in time for Thanksgiving. This initiative aims to support veterans as they transition back to civilian life, providing them with housing and resources for financial stability. The project will include three homes, with the potential to help multiple families over the next 15-20 years. Operation Homefront has helped over 600 families through similar programs, emphasizing community support for military personnel.

This winter, Lärabar teams up with Paper Culture to release limited-edition packaging featuring original artwork, celebrating sustainability. Available from November, the holiday collection showcases four indulgent flavors: Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Mint Chip Brownie, and Peanut Butter Cookie. New customers can save $10 on their first Paper Culture purchase. The designs extend to curated stationery and a sweepstakes running from November 1-17 for a Sustainable Holiday Advent Calendar. Retail availability lasts two months, with a 6-pack priced at $6.29.

General Mills is launching its Tailgate Nation initiative this fall, featuring pop-up tiny house experiences at college football games. These events will offer delicious food, interactive games, and prizes tailored to local teams. The pop-ups will take place at four major match-ups: Purdue vs. Iowa on October 16, Tennessee vs. Alabama on October 23, Michigan vs. Penn on November 13, and Michigan State vs. Ohio on November 20. Fans can also access recipes from brands like Betty Crocker and Chex, as well as participate in contests for prizes including gift cards and team merchandise.

General Mills has launched a virtual 'homegate' experience through its Tailgate Nation program, in partnership with Meijer. This innovative platform integrates gameday excitement into the homes of college football fans, featuring an interactive virtual kitchen and backyard. Participants can access tailgate-inspired recipes, watch videos, and take quizzes while shopping for their favorite snacks from well-known brands such as Betty Crocker, Totinos, and Cheerios. The program will run until October 16 and offers incentives for product purchases.

General Mills is launching new Takis Fuego® inspired Hot Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells, available exclusively at Walmart stores nationwide and on walmart.com. This innovative product combines the popular spicy flavor of Takis with the convenience of Stand 'N Stuff shells, catering to consumer demand for bold flavors in at-home Mexican cuisine. This collaboration highlights a strategic partnership with Walmart aimed at enhancing product offerings in the TexMex category, allowing consumers to create custom taco meals easily.