What Changed
Price Move History
- Daily moves over 5%
- 5 252 sessions, November 10, 2025 to November 10, 2026
- Largest daily move
- +8.5% close of July 1, 2026
- 1-year change
- -25.1% closing prices, November 10, 2025 to November 10, 2026
- 1-month change
- +7.2% closing prices, October 9, 2026 to November 10, 2026
Company Description
General Mills, Inc. (GIS) is a packaged-food manufacturer that, according to its public disclosures, focuses on making "food the world loves." The company is associated with the breakfast cereal manufacturing industry within the broader manufacturing sector and is listed on the New York Stock Exchange under the ticker symbol GIS, as noted in multiple SEC filings. General Mills describes its purpose as "Making Food the World Loves" and highlights an enterprise strategy called Accelerate, which centers on boldly building brands, relentlessly innovating, unleashing scale, and standing for good.
Across its communications and filings, General Mills emphasizes a portfolio of widely recognized consumer brands. Press releases repeatedly reference brands such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and others. General Mills is active in categories like cereal, snacks, convenient meals, baking mixes and ingredients, pet food, and superpremium ice cream.
General Mills reports that it generated fiscal 2025 net sales of U.S. $19 billion, with an additional U.S. $1 billion in its share of non-consolidated joint venture net sales, according to multiple Business Wire "About General Mills" sections. The company’s SEC filings confirm that its common stock and various series of notes are registered and traded on the NYSE, underscoring its status as a large, publicly traded issuer.
Business focus and brand strategy
In its definitive proxy statement (DEF 14A), General Mills explains that it is executing the Accelerate strategy to drive sustainable, profitable growth and long-term shareholder returns. This strategy focuses on four pillars that the company identifies as competitive advantages:
- Boldly building brands
- Relentlessly innovating
- Unleashing scale
- Standing for good
The company states that it prioritizes core markets, global platforms, and "local gem" brands that it believes have strong prospects for profitable growth. It also notes an intention to reshape its portfolio through strategic acquisitions and divestitures, a theme that appears in both its proxy statement and earnings-related 8-K filings.
Product categories and examples from recent activity
While General Mills’ portfolio spans many categories, recent press releases provide concrete examples of how its brands appear in the marketplace:
- Progresso: A release describes limited-edition Progresso Soup Drops, presented as "the soup you can suck on" with flavors tied to classic Progresso soups such as Chicken Noodle and Tomato Basil.
- Pillsbury: Pillsbury features prominently through the Pillsbury Bake-Off Contest and products like biscuits, crescents, and cookie dough, used in recipes such as Kickoff Kettle Corn Bars and Blitz It Beef Bites.
- Reese’s Puffs cereal: General Mills announced Reese’s Puffs Dark Chocolate Naturally Flavored, described as a deeper take on the peanut butter and chocolate cereal made with Hershey’s cocoa and real Reese’s Peanut Butter.
- Cascadian Farm: A press release highlights Cascadian Farm cereals incorporating Kernza, a perennial grain with deep roots that the company associates with soil health and other environmental benefits.
- Wheaties: General Mills launched a limited-edition Marty Supreme Wheaties box in collaboration with A24, illustrating how the brand connects with cultural and entertainment themes.
These examples, drawn directly from company news, illustrate General Mills’ presence in breakfast cereals, snacks, meals, and other packaged foods, as well as its use of brand collaborations and limited-time offerings.
Geographic footprint and markets
General Mills derives a significant portion of its revenue from the United States and also operates in Canada, Europe, Australia, Asia, and Latin America. A Canadian-focused recall announcement references General Mills Canada Corporation, established in 1954 and based in Mississauga, Ontario, and lists Canadian brands such as Cheerios, Nature Valley, Old El Paso, Pillsbury, Betty Crocker, and Oatmeal Crisp. These disclosures indicate that General Mills participates in both U.S. and international markets through a mix of retail and foodservice channels.
Segments and portfolio shaping
In its fiscal 2026 second-quarter results press release, furnished via Form 8-K, General Mills discusses performance across several segments:
- North America Retail
- North America Pet
- North America Foodservice
- International
The company highlights that recent results were affected by divestitures of its North America Yogurt businesses and the acquisition of the North America Whitebridge Pet Brands business. It also references a new line of fresh dog food under the Blue Buffalo brand, called Love Made Fresh, as part of its North America Pet segment initiatives. These disclosures show how General Mills uses acquisitions and divestitures to adjust its mix of categories and geographies.
Supply chain and restructuring initiatives
An 8-K dated September 25, 2025, describes a multi-year organizational initiative aimed at increasing the competitiveness of General Mills’ supply chain. The company approved the closure of a North America Foodservice pizza crust manufacturing facility and two North America Pet manufacturing facilities acquired in the Whitebridge Pet Brands transaction, along with consolidation of assets at other facilities. The filing notes expected restructuring charges and indicates that these actions are intended to consolidate capacity and improve the cost structure.
Capital markets and securities
General Mills’ SEC filings show that, in addition to common stock, the company has multiple series of notes registered on the NYSE, including 0.125% Notes due 2025, 0.450% Notes due 2026, 1.500% Notes due 2027, and other longer-dated notes. Separate Form 25 filings dated November 18, 2025, and January 15, 2026, relate specifically to the 0.125% Notes due 2025 and 0.450% Notes due 2026, respectively, and indicate removal of these particular note issues from listing and/or registration on the New York Stock Exchange. These Form 25 filings pertain to the notes themselves and do not indicate a delisting of the GIS common stock, which continues to be shown as listed on the NYSE in subsequent 8-Ks.
Dividends and shareholder returns
A Business Wire release dated November 17, 2025, reports that the General Mills Board of Directors declared a quarterly dividend at a specified rate per share, and notes that General Mills and its predecessor company have paid dividends without interruption for 127 years. The DEF 14A also discusses returning cash to shareholders through dividends and share repurchases as part of its capital discipline and long-term shareholder value framework.
Approach to sustainability and agriculture
Within the proxy statement and related materials, General Mills references its efforts in areas such as regenerative agriculture, reducing greenhouse gas emissions, increasing recyclability of packaging, and supporting communities. The Kernza-related Cascadian Farm announcement provides a specific example, describing Kernza as a perennial grain with roots that can grow up to ten feet deep and associating those roots with soil health, carbon sequestration, water quality, resilience, and wildlife habitat. The company’s collaboration with academic and non-profit partners on Kernza research is also mentioned in that release.
Risk management, governance, and strategy oversight
The DEF 14A outlines the board’s role in overseeing the Accelerate strategy, portfolio shaping, risk management, and sustainability initiatives. It describes how the board monitors performance against business plans, oversees risk management activities, and focuses on culture, ethics, and compliance. The proxy statement also notes that the board views the Accelerate strategy as a foundation for long-term value creation and that it expects the strategy to drive sustainable, profitable organic net sales growth, adjusted operating profit growth, and adjusted diluted EPS growth over time.
Status and corporate continuity
General Mills’ filings and press releases collectively present the picture of an ongoing, large-scale packaged-food company with a long operating history. The company continues to file periodic and current reports, issue earnings releases, hold annual shareholder meetings, and declare dividends. The Form 25 filings on specific note issues reflect changes in the listing status of those securities rather than a cessation of operations or a delisting of the GIS common stock.
Stock Performance
General Mills (GIS) closed at $34.60 on November 10, 2026. Over the past 12 months, the price has lost 25.1%.
GIS Metrics & Rankings
Price returns through November 10, 2026. Month and year figures include the first trading day. Ranking links may use different dates.
Latest News
General Mills has 10 recent news articles, with the latest published yesterday. Of the recent coverage, 4 articles coincided with positive price movement and 4 with negative movement. Key topics include partnership. View all GIS news →
SEC Filings
General Mills has filed 10 recent SEC filings, including 7 Form 4, 1 Form 144, 1 Form SCHEDULE 13G/A, 1 Form 8-K. The most recent filing was submitted on . SEC filings provide transparency into a company's financial condition, material events, and regulatory compliance. View all GIS SEC filings →
Insider Radar
Insider selling at General Mills over the past 90 days can reflect routine portfolio management, scheduled trading plans (Rule 10b5-1), tax planning, or compensation-related dispositions rather than a directional view on the stock.
Financial Highlights
General Mills generated $18.4B in revenue in FY2026, retaining a 33.6% gross margin, operating income reached $885.8M (4.8% operating margin), and net income was -$87.6M, reflecting a -0.5% net profit margin. Diluted earnings per share stood at -$0.16. The company generated $2.2B in operating cash flow. The current ratio was 0.68, measuring current assets divided by current liabilities.
Upcoming Events
Blue Buffalo dinnerware launch
Dunkin cereal launch
Q2 fiscal 2027 results
Donation Match Campaign
Contest End
Brazil business sale close
Old El Paso Sun Bowl
Operating model change
Nationwide retail rollout
CEO transition
Publish historical results
Q3 fiscal 2027 results
Grand Prize Announcement
End limited distribution
Facility expansion opening
Full portfolio color removal
Complete color elimination portfolio
Certified color removal (full U.S.)
Full U.S. retail color removal
General Mills has 19 upcoming scheduled events. The next event, "Blue Buffalo dinnerware launch", is scheduled for November 11, 2026 (today). 2 of them are earnings releases or calls. 1 of them is a financing or capital event, such as a dividend or a debt maturity. Investors can track these dates to stay informed about potential catalysts that may affect the GIS stock price.
Short Interest History
Short interest in General Mills (GIS) currently stands at 38.0 million shares, down 7.8% from the previous reporting period, representing 7.1% of the float. Since November 2025, short interest has increased by 26.1%.
Days to Cover History
Days to cover for General Mills (GIS) currently stands at 3.2 days, down 14.9% from the previous period. The ratio is the reported short interest divided by the average daily trading volume. Since November 2025, the figure has decreased by 35.8%. Across the settlements charted above, it has ranged from 3.2 to 5.6 days.
GIS Company Profile & Sector Positioning
General Mills (GIS) operates in the Packaged Foods industry within the broader Consumer Defensive sector and is listed on the NYSE. Among dividend-paying stocks, GIS ranks #393 by dividend yield.
Investors comparing GIS often look at related companies in the same sector, including The J.M. Smucker Company (SJM), The Kraft Heinz Company (KHC), JBS N.V. (JBS), McCormick & Company, Incorporated Non-VTG CS (MKC), and Hormel Foods Corporation (HRL). Comparing financial metrics, valuation ratios, and stock performance across these peers can help investors evaluate GIS's relative position within its industry.