Blue Buffalo™ Launches New Wilderness Bone Broth Boosted Cat Food with Two Ways to Serve: Wet or Dry

General Mills (GIS) has launched Blue Buffalo Wilderness Bone Broth Boosted cat food, which can be served wet or dry.

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11/03/2026 - 09:00 AM EST

Made with real chicken bone broth, the new recipes combine the high-protein nutrition of BLUE Wilderness with naturally occurring collagen from the broth for a delicious, hydrating meal

Key Takeaways

Blue Buffalo introduces new Wilderness Bone Broth Boosted, a high-protein cat food with a 2-in-1 format that brings the satisfying goodness of bone broth to mealtime.
Made with real chicken bone broth, the recipes contain naturally occurring collagen from the broth, plus high-quality protein that supports muscles, joints and overall health.
Cat parents can serve the food dry or add water to create a bone broth-enriched meal with added hydration.
The three new varieties, Adult Indoor Cat with Chicken, Adult Cat with Chicken and Adult Cat with Salmon, are available now at Petco and PetSmart.

MINNEAPOLIS--(BUSINESS WIRE)-- Cozy broth season isn’t just for humans. This fall, Blue Buffalo is bringing the comfort, nutrition and delicious flavor of bone broth to the cat bowl with the new Wilderness Bone Broth Boosted, a high-protein cat food that can be served two ways: dry for a satisfying crunch or as a delicious brothy meal.

The proven 2-in-1 feeding format of Wilderness Bone Broth Boosted lets cat parents serve a crunchy dry meal or add water for a savory, broth-enriched meal.

Made with real chicken bone broth from slow-simmered chicken bones and naturally collagen-rich tissues, Wilderness Bone Broth Boosted builds on the high-protein nutrition BLUE Wilderness is known for while delivering naturally occurring collagen from the broth. Together, the collagen and high-quality protein help support mobility and maintain muscle. The food is grain-free, made without corn, wheat or soy, includes antioxidant-rich LifeSource Bits®, and is available in three recipes: Adult Indoor Cat with Chicken, Adult Cat with Chicken and Adult Cat with Salmon recipes.

From Crunchy Kibble to Savory Broth — All in One Bag

Wilderness Bone Broth Boosted allows cat parents to switch up mealtime without swapping foods. Serve it as dry kibble straight from the bag or add one to two tablespoons of water for every half cup of food to create a rich broth. The water transforms the food’s coating into a soup-like texture with added hydration, while the kibble stays crunchy when wet for up to one hour.

“Cat parents know that what excites their feline companions one day may not excite them the next, which is why a versatile food option can make such a difference,” said Ashley Soukup, Business Unit Director for Cat Feeding and Dog Treating at General Mills. “Our patented two-in-one, dry-to-wet format has seen strong results, and with Wilderness Bone Broth Boosted, we’re building on that success by adding nutrition through real chicken bone broth for even more protein and collagen, creating a completely new way for cats to experience the Wilderness brand.”

Where to Find Wilderness Bone Broth Boosted

Wilderness Bone Broth Boosted can be found at Petco and PetSmart through spring 2027, before expanding to retailers nationwide. For more information about Blue Buffalo products, visit BlueBuffalo.com.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.