General Mills Celebrates Upcoming Prime Video Series, ‘The Greatest’ with Commemorative Wheaties Box Honoring Legendary Champion, Muhammad Ali
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The new collector’s Wheaties box features the icon, Muhammad Ali, alongside actor Jaalen Best, who portrays the heavyweight champion in the upcoming series “The Greatest,” coming to Prime Video on November 4
Key Takeaways
- Wheaties is releasing a limited-edition Muhammad Ali cereal box in celebration of the upcoming Prime Video series, “The Greatest,” chronicling Ali’s life, premiering November 4.
- The special edition design features two front-facing panels — one with Muhammad Ali and one with actor Jaalen Best, who portrays Ali in the series.
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The collectible box will be available beginning October 26 exclusively on Shop.Wheaties.com for
$19.64
(L-R: Muhammad Ali and actor Jaalen Best appear on the collectible Wheaties box, which features a rare double-sided design, offering fans two displays of greatness on the iconic orange box.)
The collaboration builds on Wheaties’ legacy of celebrating top sports talent while tapping into strong consumer demand for its culturally relevant limited-edition releases, which have become highly sought-after among fans and collectors.
"For more than a century, Wheaties has stayed relevant by celebrating the athletes and cultural moments that matter to each generation,” said Emilie Knox, Vice President and Business Unit Director for Wheaties. “This moment, with the launch of this new series, gives us an opportunity to re-introduce Ali’s extraordinary legacy to audiences in a new way, while continuing to reinforce what it means to be a Wheaties Champion.”
One Box, Two Portraits of the Greatest
The new design features a double-sided spin on the legendary orange box with Muhammad Ali on one side and Best on the other.
With Lonnie Ali, wife of the late legend as executive producer, The Greatest is the first authorized scripted series about the life of Ali. Alongside Ben Watkins’ Blue Monday Productions (Cross) and Michael B.
An inspiring coming of age story, The Greatest profiles Muhammad Ali and the personal, professional, and political battles he fought inside and outside the ring. Set against a changing America, the series follows a once-in-a-generation talent fighting for the right to become his own man. Through the fights that made him a champion and the convictions that made him an icon, a young man from Louisville transforms himself into Muhammad Ali, the greatest of all time.
Muhammad Ali’s Legacy as a Wheaties Champion
Ali first appeared on the Wheaties box in 1999, becoming the first ever boxer featured on the box in recognition of both his achievements in the ring and his influence beyond it. He graced the cover again in 2012 and 2021 in celebration of the Wheaties Century Box Series, commemorating 100 years of Wheaties champions.
The new collector’s box builds upon that longstanding legacy, reflecting how Wheaties continues to find new ways to bring its longstanding brand and more than 100 years of sports history to today’s fans. By connecting Ali’s history with Wheaties to a new generation experiencing his story through “The Greatest,” the brand continues to evolve how it celebrates champions in culture.
How to Get the Limited-Edition Wheaties Box
Beginning October 26 at 11 a.m. ET, fans can purchase the limited-edition Muhammad Ali Wheaties box exclusively on Shop.Wheaties.com for
Fans can step into the ring when “The Greatest” premieres on Prime Video on November 4 and follow @wheatiescereal for updates and additional content surrounding the limited-edition box.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of
About Prime Video
Prime Video is a first-stop entertainment destination offering customers a vast selection of premium movies, series, live sports and free ad-supported (FAST) Channels in one app across thousands of devices. Customers can discover Prime Originals from Amazon MGM Studios alongside an unmatched library of licensed movies and series; Prime-exclusive tier 1 live sports; and playback features like X-Ray and Shop the Show that enhance the viewing experience.
All customers, with or without Prime, can also access 100+ add-on streaming subscriptions (AMC+, Apple TV, FOX One, HBO Max, MGM+, Paramount+, Peacock Premium Plus, STARZ, Wonder Project, and more), 900+ FAST Channels, and the largest selection of titles available to rent or buy.
In April 2026, Amazon shared Prime Video is a large and profitable business in its own right.
Prime Video is one of many benefits included with a Prime membership, which bundles savings, convenience, and entertainment. U.S. Prime members can share benefits, including Prime Video, through Amazon Family.
View source version on businesswire.com: https://www.businesswire.com/news/home/20261022251216/en/
THE GREATEST PRESS CONTACTS
Leshelle Sargent | Leshelle.Sargent@amazonstudios.com
Summerlyn Powell | Summerlynn.Powell@amazonstudios.com
Vanessa Ero | erovan@amazon.com
Sunshine Sachs Morgan & Lylis I thegreatest@ssml.com
QEY Creative Studios on behalf of THE GREATEST | thegreatestpv@theqeyagency.com
GENERAL MILLS CONTACT
General Mills Communications
763-764-6364
media.line@genmills.com
EDELMAN CONTACT
Fiona O’Donnell
fiona.odonnell@edelman.com
THE GREATEST SOCIAL INFORMATION:
Instagram: @ CultureRatedPV, @ MuhammadAli
X: @ MuhammadAli
#TheGreatest
Source: General Mills