General Mills Completes Removal of Certified Colors From U.S. Cereal Portfolio

Key Terms

certified colors regulatory

Certified colors are color additives that a government agency has tested and approved for use in products such as food, drugs, cosmetics or medical devices; they indicate the pigment meets safety and purity standards. For investors, certified colors affect whether products can be sold in regulated markets, influence reformulation or labeling costs, and carry compliance risk similar to a safety stamp on a product—if approval is withdrawn or restricted it can impact sales and margins.

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Milestone to make cereal free from certified colors reinforces General Mills’ food innovation leadership

MINNEAPOLIS--(BUSINESS WIRE)-- General Mills (NYSE: GIS) today announced that all General Mills cereals in the U.S. are now made without certified colors, completing this milestone in line with the company’s summer 2026 commitment. This moment builds on the company’s March 2026 achievement of removing certified colors from all K-12 school foods.

“As the leader in cereal, General Mills is focused on giving people what they are looking for from the brands they know and love,” said Bethany Quam, president of Big G Cereal at General Mills. “This achievement reflects how we are evolving with consumer needs while continuing to offer food that tastes great, delivers quality and provides value.”

Evolving food for today’s consumer

This milestone reflects how General Mills continues to evolve with consumers by delivering great-tasting, affordable choices while expanding its range of options available for different needs and preferences. This fiscal year, the company will launch more than twice as many new products that align with evolving consumer nutrition preferences as it did just two years ago – including more protein and fiber options, along with even more new foods featuring familiar ingredients that consumers recognize and trust.

General Mills’ next certified colors removal milestone

With all U.S. cereals – including Lucky Charms and Trix – now free from certified colors, 90% of General Mills’ U.S. retail portfolio has completed the transition. The company remains on track to remove certified colors from its full U.S. retail portfolio by the end of 2027, including fruit snacks and baking products.

General Mills’ plan to remove certified colors across its U.S. portfolio includes three key milestones:

Portfolio	Date
All K-12 school foods	Complete
All U.S. cereals	Complete
All U.S. retail	End of 2027

For more information, visit General Mills’ Certified Colors page.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260826398436/en/

Communications
Media.Line@GenMills.com
763-764-6364

Source: General Mills