General Mills Stock Price, News & Analysis

General Mills (NYSE:GIS) has launched Progresso Pitmaster, a new line of BBQ-inspired soups featuring five distinct flavors with 14g or more of protein per can. The new product line aims to deliver backyard cookout flavors without the need for grilling, ready to serve in just five minutes.

The lineup includes BBQ-Style Grilled Chicken & Fire Roasted Corn (20g protein), Hearty Smokehouse-Style Steak & Potatoes, Sausage & Beer Cheese with Potatoes (14g protein), Smokehouse-Style Grilled Chicken & Potato, and Steakhouse-Style Steak & Bean (20g protein). The soups are now available nationwide at major retailers with an MSRP of $2.73 per can.

General Mills (NYSE:GIS) has launched the second year of its Cereal Training Camp marketing campaign, featuring NFL wide receivers Justin Jefferson, Ja'Marr Chase, and Amon-Ra St. Brown. The campaign introduces limited-edition cereal boxes and a new custom cereal mix.

The initiative includes Jefferson's signature "Jettas Mix", combining Frosted Lemon Cheerios and Cinnamon Toast Crunch Strawberry, along with player-themed boxes featuring Cinnamon Toast Crunch, Lucky Charms, and Honey Nut Cheerios. A special REESE'S PUFFS collector's edition featuring all three players will be available exclusively on Walmart.com starting September 4, including trading cards and a Bluetooth speaker.

The limited-edition boxes will be available nationwide starting August 2025 for $3.50.

General Mills (NYSE:GIS) subsidiary Old El Paso has announced Elroy as the winner of their "Castin' the Cowboy" content series, judged by country music star Keith Urban. The winner will become the new face of the brand's upcoming advertising campaign, set to launch this summer.

The campaign, featuring Elroy's Tex-Mex swagger and vocal talents, aims to position Old El Paso as a reliable mealtime solution amid modern-day chaos. The brand will roll out multiple ad spots featuring Elroy starting this summer and continuing through fall, promoting their product line including Stand 'N Stuff shells, Creamy Queso sauce, and Original Taco Seasoning.

General Mills (NYSE:GIS) has announced a new limited-edition collaboration with Hormel Foods, introducing Cinnamon Toast Crunch Bacon Flavored Cereal. This innovative breakfast offering combines Cinnamon Toast Crunch's signature Cinnadust with artificial bacon flavoring, following the success of last year's HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon.

The new cereal will be available exclusively at Walmart.com starting July 8, 2025, priced at $5.84 per 6 oz pouch. The product features specially designed packaging that incorporates both brands' signature elements, including Cinnamon Toast Crunch Cinnaswirls and Hormel's Black Label branding.

General Mills (NYSE:GIS) and Hormel Foods have announced their latest breakfast collaboration: CINNAMON TOAST CRUNCH™ HORMEL® BLACK LABEL® Bacon Flavored Cereal. This limited-edition product combines the classic cinnamon taste of Cinnamon Toast Crunch with artificial bacon flavoring, following the success of their previous partnership that created bacon with Cinnamon Toast Crunch flavoring.

The new cereal will be available exclusively at Walmart.com starting July 8, 2025, priced at $5.84 per 6-ounce pouch. The product features Cinnaswirls and artificial bacon flavor, designed to deliver a unique sweet and savory breakfast experience.

General Mills (NYSE: GIS) has finalized the sale of its U.S. Yogurt business to Lactalis. The transaction includes popular brands such as Yoplait, Go-Gurt, Oui, Mountain High, and :ratio, along with manufacturing facilities in Murfreesboro, Tennessee and Reed City, Michigan.

The divested U.S. Yogurt business generated approximately $1.2 billion in net sales during fiscal 2025. General Mills plans to utilize the proceeds from the sale for share repurchases and debt reduction.

General Mills (NYSE:GIS) has launched an innovative marketing campaign for Cinnamon Toast Crunch centered around "The Last Square" phenomenon. The campaign playfully suggests that the cereal squares are eating each other, with evidence including mysterious crunching sounds, loose Cinnadust, and sealed boxes containing only one remaining square.

The company has created a promotional contest where consumers can visit cinnamontoastcrunch.com for a chance to win boxes containing "The Last Square." Lucky recipients who find these special boxes can redeem them for a year's supply of Cinnamon Toast Crunch. The campaign includes social media engagement through @cinnamontoastcrunch, where fans can follow updates and theories about the mysteriously disappearing squares.

General Mills (NYSE: GIS) reported its fiscal 2025 Q4 and full-year results, showing declines across key metrics. Full-year net sales decreased 2% to $19.5 billion, while operating profit fell 4% to $3.3 billion. The company's Q4 performance showed net sales down 3% to $4.6 billion, with operating profit declining 35% to $504 million.

CEO Jeff Harmening outlined the company's fiscal 2026 strategy, focusing on restoring volume-driven organic sales growth through increased investments in consumer value, innovation, and brand building. Key initiatives include Blue Buffalo's national launch into fresh pet food and continued cost savings through Holistic Margin Management.

Segment performance varied, with North America Retail seeing a 10% Q4 sales decline, while North America Pet grew 12%, benefiting from recent acquisitions. The company's adjusted diluted EPS for the full year was $4.21, down 7% in constant currency.

General Mills (GIS) announces two major expansions in its North America Pet segment. Blue Buffalo, the leading natural pet food brand in the U.S., will launch 'Love Made Fresh,' entering the $3 billion fresh pet food sub-category with multiple formats and recipes designed for standalone use or mixing with kibble. Additionally, following its April 2024 acquisition, European premium pet food brand Edgard & Cooper will debut in the U.S. through an exclusive partnership with PetSmart in July. The brand will offer dry food, wet food, and treats made with fresh ingredients like chicken, venison, and duck. These strategic moves align with General Mills' Accelerate strategy and target young pet parents, positioning the company to lead in both scale and innovation across the pet food market.