General Mills, Inc. reports developments across a global packaged-food portfolio that includes cereal, snacks, convenient meals, dough, baking products, ingredients, pet food and superpremium ice cream. Recurring updates cover brands such as Cheerios, Nature Valley, Old El Paso, Pillsbury, Betty Crocker, Blue Buffalo, Häagen-Dazs, Gushers, Fruit by the Foot, Fruit Roll-Ups, Lucky Charms and Trix.
Company news also includes quarterly financial results, outlook commentary, product launches, packaging and ingredient initiatives, portfolio actions, pet-food marketing, foodservice and international activity, leadership and board changes, and global responsibility reporting tied to food, agriculture, environmental and community programs.
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Wheaties announced that LeBron James will be the next athlete featured on its iconic cereal box, succeeding Serena Williams. This limited-edition box showcases a collage of families from James' I PROMISE program, reflecting his commitment to community upliftment. The box symbolizes James' impact beyond basketball, highlighting his educational initiatives and the support his foundation provides to at-risk students in Akron, Ohio. The Wheaties box will be available for purchase online and in stores in the coming weeks.