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Amazing Grass, a leading greens brand under Glanbia Performance Nutrition, aims to tackle the dietary gap of fruit and vegetable intake among Americans, with 90% not meeting the suggested eight servings daily.
On February 15, 2023, the company announced a nationwide "Get Your Greens" challenge in partnership with Jenna Bush Hager.
This initiative encourages consumers to share their experiences with fruits and vegetables, giving away 250 complimentary Greens Blends as part of the campaign.
Amazing Grass products are organic, non-GMO, and offer convenient, nutrient-dense solutions for busy lifestyles, supporting overall wellness.
Optimum Nutrition has launched its new global communications platform, 'There's more of you in you', in over 90 markets. This initiative highlights the brand's commitment to supporting athletes in unlocking their potential. For over 35 years, Optimum Nutrition has been the choice for athletes, including Olympians and professionals. The campaign, created in collaboration with Cahill&Partners, aims to convey that everyone has more to give. The platform is backed by a multi-channel marketing strategy, beginning with localized campaigns in the UK. Optimum Nutrition is part of Glanbia Performance Nutrition, generating approximately $1.4 billion in global revenues in 2021.
SlimFast, a leader in weight management for over 45 years, launches its "Resolution Reboot" campaign to assist Americans in achieving their New Year’s resolutions. The initiative, aimed at combating resolution fatigue, includes a giveaway of $20,000 in motivational prizes such as fitness memberships, dietitian consultations, and SlimFast products. Participants can enter via Instagram until January 31, 2023, for a chance to win one of three prize packages, each valued at $1,000. The campaign reinforces SlimFast’s commitment to providing accessible weight management solutions for diverse lifestyles.
On November 10, 2022, SlimFast, a leading weight management brand owned by Glanbia Performance Nutrition, announced a brand refresh celebrating its 40-year legacy. The campaign features 80s fitness icon Denise Austin, promoting a 'Deliciously Doable' platform with customizable products. A throwback-inspired workout class will be hosted on November 11 at 9:30 am CST on Denise Austin's YouTube channel, showcasing the evolution of SlimFast's offerings, including High Protein and Intermittent Fasting products.
Optimum Nutrition, part of Glanbia Performance Nutrition, has launched the Gold Standard 100% Plant Protein powder made from 100% vegan ingredients, featuring 24 grams of protein per serving. This new offering caters to the increasing demand for plant-based nutrition among consumers. As part of its promotional efforts, the brand is hosting the Gold Standard Goes Plant challenge to encourage outdoor fitness activities, alongside a sweepstakes for a trip to a nature-centric fitness destination. The product is available online and at select retailers.
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