Optimum Nutrition® Believes There's More of You in You
New Global Communication Platform Launches in More than 90 Markets Worldwide
The platform brings to life the idea that we all have more inside us and Optimum Nutrition supports motivated athletes and fitness enthusiasts as they work to unlock their potential.
Optimum Nutrition's credentials have been helping athletes of all kinds for over 35 years. From Olympians and Paralympians to footballers, cricketers, physique athletes, personal trainers, and everyone in between, it has been the performance nutrition of choice for those that need the very best from their bodies. The work features a range of these athletes, from Optimum Nutrition ambassadors to everyday performers looking to get a little more from their workout.
"Optimum Nutrition has been trusted for over 35 years," said
The work was developed in partnership with creative consultancy Cahill&Partners, who have been working with Optimum Nutrition since 2017. "When it comes to working out, absolutely everyone has a little more to give," said
The platform launches with a multi-channel global launch campaign across digital TV, social, print, and POS channels. This will be followed by specific local market executions, starting with the
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About Optimum Nutrition®
Part of Glanbia Performance Nutrition, Optimum Nutrition is the world's #1 sports nutrition brand producing a wide variety of delicious, high-quality nutritional food supplements and beverages to support an active and healthy lifestyle, including protein powders, ready-to-drink shakes and beverages, energy + hydration products, ready-to-eat bars, multivitamins and more. For over 35 years, Optimum Nutrition has set the standard for trusted products and proudly produces Optimum Nutrition Gold Standard
About Glanbia Performance Nutrition
Glanbia Performance Nutrition (GPN) is a wholly owned subsidiary of
Credits:
Client: Optimum Nutrition®:
Chief Brand Officer:
VP Consumer & Brand Strategy:
Director, Optimum Nutrition:
Marketing Director,
Creative Partner: Cahill&Partners
Creative Director:
Creative Director:
Agency Producer:
Designer:
Brand Strategist:
Director:
DoP / Producer:
Producer:
Post-production and editorial:
Editor:
Post Producer:
3D Artist:
Illustrator:
Photographer:
Sound Designer (global work):
Music supervisor (global work):
Sound Designer (
Music composer (
(Additional footage provided by Be The Fox and
1 Source:
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