Global-e Saw a 43% YoY Uplift in Black Friday-Cyber Monday Weekend Global E-commerce Sales

Rhea-AI Summary

Global-e (NASDAQ: GLBE) reported a 43% year-over-year increase in sales during the Black Friday-Cyber Monday (BFCM) weekend of 2024. The company saw strong growth across multiple markets including Germany, France, UK, Canada, US, UAE, Japan, and Australia. E-commerce sales through Global-e's platforms during the promotional season, including two weeks prior to BFCM, grew by 45% compared to last year. Black Friday dominated with 33% of total BFCM weekend sales, while Cyber Monday accounted for 23%. Sales momentum began building in early November, with promotions running throughout the month.

Positive

• 43% YoY increase in Black Friday-Cyber Monday weekend sales
• 45% YoY growth in e-commerce sales during the extended promotional season
• Strong geographical expansion with growth across multiple major markets
• Early sales momentum indicating extended shopping season success

Negative

• None.

PETAH-TIKVA, Israel, Dec. 3, 2024 /PRNewswire/ -- Global-e (NASDAQ: GLBE), the platform powering global direct-to-consumer e-commerce, announced today record high sales, over Black Friday-Cyber Monday (BFCM) weekend, with a 43% increase compared to the previous year.

Many markets around the world experienced a year-on-year increase in sales over the 2024 BFCM weekend, including Germany, France, United Kingdom, Canada, United States, United Arab Emirates, Japan, and Australia, reflecting the growing global nature of BFCM.

Global e-commerce shopping surged through November, with sales momentum building as early as the second week of the month, mirroring the early uptick in sales observed during the equivalent period last year. Promotions ran throughout the month, culminating in a high volume of transactions over the BFCM weekend. E-commerce sales through the Global-e platforms during the promotional season, starting two weeks prior to and including BFCM weekend, grew by 45% (even stronger than BFCM weekend growth) compared to the equivalent period last year. This highlights the growing importance of promotions leading up to BFCM weekend.

Black Friday (accounting for 33% of total BFCM weekend sales) outperformed Cyber Monday (23% of total BFCM weekend sales) as the top sales day for Global-e merchants over the BFCM weekend.

"By engaging global online consumers year-round in a localized manner, brands are fostering trust and driving sales before the holiday shopping season officially begins, while also achieving outstanding results during the BFCM weekend itself," said Nir Debbi, President of Global-e. "Moreover, merchants that have extended domestic promotions to global shoppers have seen a more significant uplift in global sales, as BFCM becomes an increasingly widespread shopping season, not just for domestic shoppers, but also for shoppers around the world."

About Global-e

Global-e (NASDAQ: GLBE) is the world's leading platform enabling and accelerating global, Direct-To-Consumer e-commerce. The chosen partner of over 1,000 brands and retailers across the United States, Europe and Asia, Global-e makes selling internationally as simple as selling domestically. The company enables merchants to increase the conversion of international traffic into sales by offering online shoppers in over 200 destinations worldwide a seamless, localized shopping experience. Global-e's end-to-end e-commerce solutions combine best-in-class localization capabilities, big-data best-practice business intelligence models, streamlined international logistics and vast cross-border experience, enabling international shoppers to buy seamlessly online and retailers to sell to, and from, anywhere in the world. For more information, please visit: www.global-e.com.

Global-e Media Contact

Sarah Schloss
Headline Media
sarah.schloss@headline.media
+1 914 506 5104

Global-e Investor Contact

Erica Mannion or Mike Funari
Sapphire Investor Relations, LLC
IR@global-e.com
+1 617-542-6180

 

View original content:https://www.prnewswire.com/news-releases/global-e-saw-a-43-yoy-uplift-in-black-friday-cyber-monday-weekend-global-e-commerce-sales-302320896.html

SOURCE Global-e

FAQ

What was Global-e's (GLBE) sales growth during Black Friday-Cyber Monday 2024?

Global-e reported a 43% year-over-year increase in sales during the Black Friday-Cyber Monday weekend of 2024.

How did Black Friday compare to Cyber Monday 2024 for Global-e (GLBE)?

Black Friday accounted for 33% of total BFCM weekend sales, outperforming Cyber Monday which represented 23% of total sales.

What was Global-e's (GLBE) performance during the extended promotional season in 2024?

Global-e's e-commerce sales grew by 45% during the extended promotional season, which included two weeks prior to and including the BFCM weekend, compared to the same period last year.

Which markets showed growth for Global-e (GLBE) during BFCM 2024?

Global-e experienced year-on-year growth in multiple markets including Germany, France, United Kingdom, Canada, United States, United Arab Emirates, Japan, and Australia.