authID and MajorKey Selected by Global Retailer to Deliver High-Assurance Identity Onboarding and Privileged Access Protection

Rhea-AI Summary

authID (Nasdaq: AUID) said a global personal-care retailer with more than $6B in annual sales selected authID and partner MajorKey to verify employee and contractor identities and protect privileged access across several countries. IDProof+ powered by authID Proof will integrate with Microsoft Entra and CyberArk to onboard offshore and third-party users while preserving privacy by generating cryptographic keys instead of storing biometric data.

Market Reaction

-7.30% $1.65

15m delay 11 alerts

-7.30% Since News

$1.65 Last Price

$1.59 $1.89 Day Range

-$2M Valuation Impact

$27M Market Cap

1.1x Rel. Volume

Following this news, AUID has declined 7.30%, reflecting a notable negative market reaction. Our momentum scanner has triggered 11 alerts so far, indicating notable trading interest and price volatility. The stock is currently trading at $1.65. This price movement has removed approximately $2M from the company's valuation.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Silver for real-time data.

Key Figures

Customer annual sales: $6B Resume fraud losses: $600 billion Digital authentication market: $20 billion +1 more

4 metrics

Customer annual sales $6B Annual sales of the global personal care retailer using authID

Resume fraud losses $600 billion Estimated annual losses to resume fraud for US businesses

Digital authentication market $20 billion Estimated size of global digital authentication market

Market projection year 2032 Management comment that market could more than double by this year

Market Reality Check

Price: $1.78 Vol: Volume 777,189 is far bel...

low vol

$1.78 Last Close

Volume Volume 777,189 is far below the 20-day average of 16,083,312, suggesting today’s move came on relatively light trading. low

Technical Shares trade below the 200-day moving average at 3.53, indicating a longer-term downtrend despite today’s bounce.

Peers on Argus

AUID gained 6.99% while peers showed mixed moves: MOGO up 3.88%, USIO up 2.17%, ...

1 Up 1 Down

AUID gained 6.99% while peers showed mixed moves: MOGO up 3.88%, USIO up 2.17%, but CISO, DVLT, and INTZ down between -1.81% and -7.47%. Momentum scanner names like BNAI (-49.34%) and MSAI (+5.05%) also diverged, pointing to stock-specific rather than sector-wide drivers.

Historical Context

5 past events · Latest: Jan 15 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 15	ServiceNow integration	Positive	+72.3%	ServiceNow integration to bring biometric identity verification to contact centers globally.
Jan 08	Customer win	Positive	-1.9%	Global workforce solutions provider adopted authID and TurboCheck to combat identity fraud.
Dec 04	Customer deployment	Positive	-2.5%	authID chosen to secure biometric identities for online education in correctional facilities.
Nov 24	Equity offering close	Negative	-13.4%	Closing of ~$3.68M registered direct offering of shares and pre-funded warrants.
Nov 21	Equity offering pricing	Negative	-21.6%	Pricing of ~$3.68M registered direct offering for working capital and corporate purposes.

Pattern Detected

Customer and integration wins have produced mixed follow-through, with one large spike on the ServiceNow integration but modest or negative reactions to other wins, while equity offerings have consistently drawn negative price reactions.

Recent Company History

Over the last few months, authID announced several commercial wins and platform integrations alongside dilutive financings and challenging fundamentals. On Nov 21–24, 2025, registered direct offerings were priced and closed, with shares falling double-digits afterward. Subsequent customer and sector wins on Dec 4, 2025, Jan 8, 2026, and a major ServiceNow integration on Jan 15, 2026 showed that strong commercial news can trigger sharp upside but also occasional divergence. Today’s global retailer win fits this pattern of enterprise traction amid a still-weak longer-term chart.

Market Pulse Summary

The stock is down -7.3% following this news. A negative reaction despite a sizable new customer win ...

Analysis

The stock is down -7.3% following this news. A negative reaction despite a sizable new customer win would fit the mixed pattern seen after some prior positive announcements, where shares fell even on encouraging partnership news. With the stock trading below its 200-day moving average and far under its 52-week high, investors have previously focused on financing needs and fundamentals reflected in recent filings, which can outweigh individual deployment wins.

Key Terms

biometric identity verification, deepfakes, synthetic identities, identity proofing, +1 more

5 terms

biometric identity verification technical

"authID, a leading provider of biometric identity verification and authentication solutions"

Biometric identity verification uses a person’s physical or behavioral traits—such as fingerprints, facial features, iris patterns, or voice—to confirm they are who they claim to be, much like a unique key or signature that’s hard to forge. Investors care because it can cut fraud, speed customer sign‑up, and help meet regulations, affecting revenue and costs, while also creating privacy, technology and compliance risks that can influence company value.

deepfakes technical

"Deepfakes, synthetic identities, state-sponsored fraudsters, and credential theft are increasingly used"

Deepfakes are audio, video or image content created or altered by artificial intelligence to make people appear to say, do, or be somewhere they did not. They matter to investors because a convincing fake can trigger sudden market moves, enable fraud, manipulate sentiment, or harm a company’s reputation—similar to a counterfeit document or forged signature sparking real financial consequences and regulatory scrutiny.

synthetic identities technical

"Deepfakes, synthetic identities, state-sponsored fraudsters, and credential theft are increasingly used"

Synthetic identities are fake customer profiles created by combining real and fabricated personal details—like pieces of different IDs, Social Security numbers, or addresses—to open accounts, obtain credit, or hide transactions. For investors, they matter because this kind of fraud can inflate loan books, hide losses, trigger regulatory fines, and damage a lender’s trust and profitability; think of it as termites quietly weakening a building’s foundation until the damage becomes obvious.

identity proofing technical

"provides high-assurance, remote identity proofing and onboarding without manual intervention"

Identity proofing is the process businesses use to confirm someone is who they claim to be, often by checking documents, biometric data, or digital records—think of showing a passport and answering a few questions before getting access. For investors, strong identity proofing matters because it reduces the risk of fraud, regulatory penalties, and reputation damage, and it affects customer onboarding speed and ongoing compliance costs, all of which can influence a company's financial performance.

identity and access management technical

"MajorKey’s deep identity and access management expertise for the workforce"

Identity and access management is the set of tools and processes that verify who a person or device is and control what digital resources they can use, like a company’s system for issuing security badges and setting which doors each badge opens. It matters to investors because strong identity controls reduce the chance of costly data breaches, regulatory fines and downtime, protect customer trust, and can lower IT costs and operational risk.

AI-generated analysis. Not financial advice.

  
New customer win underscores authID’s leadership in workforce verification and stopping AI-driven hiring fraud across global enterprises 

Denver, Jan. 29, 2026 (GLOBE NEWSWIRE) -- authID (Nasdaq: AUID), a leading provider of biometric identity verification and authentication solutions, today announced that a global retailer of personal care products with more than $6B in annual sales has selected authID and technology partner MajorKey, an identity security organization and certified Microsoft services provider, to secure employee and contractor identity verification and protect privileged access to corporate IT systems for users from multiple third-party contractors across several countries. 

Addressing the Growing Risk of Hiring Fraud and AI-Generated Impostors 

With the onslaught of AI-generated profiles, state-sponsored fakes, and fraudsters posing as candidates, organizations find themselves facing an expanding landscape of insider threats. Deepfakes, synthetic identities, state-sponsored fraudsters, and credential theft are increasingly used to spoof credentials and infiltrate corporate networks, particularly through privileged access roles. 

It is estimated that US businesses lose up to $600 billion annually to resume fraud. At a granular level, a single fraudulent hire can cost a company in the tens of thousands, but there are larger occurrences as well. Less than three years ago, the US Department of Justice seized millions in crypto and NFTs taken by North Korean IT workers who had acquired jobs at US and European companies by using fake credentials.

For this global personal care retailer, the risk was amplified by a large population of offshore and third-party users, many with privileged access, combined with strict privacy requirements and global compliance obligations.

The Solution to Rampant and Sophisticated Candidate Fraud

With this worldwide surge in fraudulent candidates, smart companies are intensely focused on the integrity of the hiring and onboarding process. They can accomplish this by using three tools: accurate biometric identity verification, fast and precise biometric authentication, and solutions that integrate out of the box with legacy systems.

This retailer will deploy the combined authID and MajorKey solution for high-assurance identity verification to onboard employees, as well as off-shore contractors and third-party partners with elevated access rights.  This new customer win underscores the continued momentum of authID’s workforce-verification business and validates the company’s ability to stop imposters, bad actors, and AI-generated deepfakes from gaining access to sensitive systems. 

Together, authID and MajorKey solve for attempted candidate fraud through:

• Superior technology - The solution stops the persistent threat of impersonation attacks, combining selfie and document verification with layered defenses against deepfakes, injection attacks, and synthetic identity techniques, blocking fraudulent access attempts in real time. It also provides high-assurance, remote identity proofing and onboarding without manual intervention. 
• Fast and accurate user experience – User adoption requires optimal throughput and precision, which the solution delivers through an intuitive and highly performant interface.  
• Enterprise-Ready – Designed for enterprise environments, the solution integrates seamlessly with a large variety of commercial applications, including the retailer’s chosen platforms, CyberArk and Microsoft Entra, where MajorKey provides deep implementation and services expertise. 
  
  

The combined solution delivers these values in parallel with the highest privacy and compliance standards. By generating cryptographic keys from captured images, authID stores no biometric data, thereby protecting user privacy and complying with data storage regulations across the globe.

“Hiring fraud is no longer a hypothetical risk, it’s a clear and present threat to enterprise security,” said Rhon Daguro, CEO of authID. “By combining authID’s privacy-preserving biometric verification with MajorKey’s deep identity and access management expertise for the workforce, this customer is establishing a scalable, high-assurance onboarding model that protects critical systems without compromising user privacy or operational efficiency.” 

Supporting Secure Onboarding and Privileged Access 

The retailer will deploy MajorKey’s IDProof+, powered by authID Proof™, for:

• Privileged contractor onboarding, enabling the retailer to verify offshore and third-party contractors, many of whom require elevated permissions, before granting access to critical systems and privileged access resources. 
• Remote candidate verification, ensuring that the individual interviewing and onboarding remotely is the same person authorized for hire, reducing exposure to impersonation and AI-driven hiring fraud. 

“We’re excited to work with MajorKey as our implementation partner for delivering end-to-end identity integration and aligning the solution with the retailer’s existing Microsoft Entra and CyberArk environments,” Daguro added. “Our clients trust in the fact that our work has been validated by large global organizations in retail, services, staffing, and manufacturing. The global digital authentication market is somewhere around $20 billion, and will likely far more than double by 2032. We will continue to demonstrate in that market the extreme value of our biometric identity verification.” 

The post-Covid workforce continues to rely on distributed, remote resources, requiring superior solutions that continue to evolve with identity threats, while enforcing user privacy requirements to accommodate users and conform to government and industry regulations. As this latest deployment goes live, authID broadens its already strong market presence in the retail industry as well as the workforce onboarding arena, positioning itself as an indispensable provider of trust in modern hiring and access workflows. 

About authID Inc.  
authID® (Nasdaq: AUID) ensures enterprises “Know Who's Behind the Device™” for every customer or employee login and transaction through its easy-to-integrate, patented, biometric identity platform. authID quickly and accurately verifies a user's identity, to enable only legit users. Leveraging a 1-in-1-billion False Positive Rate for the highest level of assurance, coupled with industry-leading speed and privacy-preserving technology, authID provides the most secure digital identity experience. Our IDX platform secures the distributed workforce of employees, contractors, and vendors, as well as bringing authorization and accountability for AI agents. By creating a biometric root of trust for each user, authID stops fraud at onboarding, prevents account takeover, detects and stops deepfakes, eliminates password risks and costs, and provides the fastest, frictionless, and most accurate user identity experience in the industry. For more information, please visit www.authID.ai.  

Investor Relations Contacts
authID Investor Relations
investor-relations@authID.ai

About MajorKey 
MajorKey Technologies is a leading identity security partner trusted by public and private sector clients to simplify and secure complex IT environments. With expertise in end-to-end identity and information security, and as a Certified Services and Integration Partner for Microsoft Entra Suite—enhanced by the acquisition of Oxford Computer Group-US, an eight-time Microsoft Partner of the Year—MajorKey delivers advisory, integration, and managed services through skilled global teams. Backed by top-tier partnerships with CyberArk, Microsoft, Ping Identity, SailPoint, and Saviynt, MajorKey empowers organizations of all sizes to transform identity complexity into strategic value, delivering robust authentication and governance solutions that ensure long-term secure growth. For more information, visit www.majorkeytech.com and follow MajorKey on LinkedIn. 

FAQ

What did authID (AUID) announce on January 29, 2026 about a new retail customer?

authID announced a global personal-care retailer with >$6B annual sales selected its solution. According to authID, the deployment will verify employees, offshore contractors, and third parties for privileged access and integrate with Microsoft Entra and CyberArk to secure onboarding workflows across multiple countries.

How will the authID and MajorKey solution protect privileged access for the retailer (AUID)?

The solution verifies identities before granting elevated permissions to contractors and third parties. According to authID, it combines document and selfie verification, deepfake defenses, and integration with CyberArk and Microsoft Entra to reduce impersonation and AI-driven hiring fraud risks for privileged roles.

Does authID store biometric data for the retailer deployment (AUID)?

No, authID says it does not store raw biometric images or templates. According to authID, cryptographic keys are generated from captured images so no biometric data is retained, supporting global privacy rules and reducing storage-related compliance risk for the retailer.

Which platforms will the retailer integrate with when using authID and MajorKey (AUID)?

The deployment will integrate with Microsoft Entra and CyberArk for identity and privileged access management. According to authID, MajorKey will provide implementation services to align IDProof+ with the retailer’s existing Entra and CyberArk environments across multiple countries.

What onboarding scenarios will authID and MajorKey cover for the retailer (AUID)?

The solution will handle remote candidate verification and privileged contractor onboarding for offshore and third-party users. According to authID, this aims to ensure the person interviewed and onboarded remotely is the same authorized individual before granting sensitive system access.