Gloo Completes Acquisition of Westfall Group, Inc., Strengthening Donor Engagement and Management for Faith and Mission-Driven Nonprofits
Rhea-AI Summary
Gloo (Nasdaq: GLOO) announced completion of its acquisition of Westfall Group, Inc. on January 8, 2026, adding three brands—Westfall Gold, Brain Trust Creative, and Parable Talent—to Gloo's platform. The deal integrates Westfall's major-donor engagement, experience design, and talent placement capabilities with Gloo's Gloo 360, Gloo Media Network, and capital partners such as Masterworks to create end-to-end donor development solutions for faith and mission-driven nonprofits.
Westfall Group will operate as a wholly owned subsidiary, with founder Bob Westfall remaining as CEO, aiming to expand reach and centralize fundraising technology, services, and expertise for nonprofit clients.
Positive
- Acquisition completed on January 8, 2026
- Adds three brands: Westfall Gold, Brain Trust Creative, Parable Talent
- Westfall Group to operate as a wholly owned subsidiary
- Founder Bob Westfall to remain CEO, supporting continuity
Negative
- No financial terms or purchase price disclosed in the announcement
News Market Reaction
On the day this news was published, GLOO gained 5.41%, reflecting a notable positive market reaction. Argus tracked a peak move of +18.4% during that session. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $25M to the company's valuation, bringing the market cap to $491M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peers in the provided sector list showed momentum flags, suggesting the 11.72% move in GLOO reflected company-specific reaction to the Westfall Group deal closing.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Earnings report | Neutral | -6.5% | Strong revenue growth but continuing losses and Q4/FY26 guidance. |
| Dec 17 | Acquisition announced | Positive | -6.5% | Agreement to acquire Westfall Group to expand donor solutions. |
| Dec 15 | AI benchmark launch | Neutral | -3.2% | Introduction of FAI-C benchmark assessing AI on Christian values. |
| Dec 03 | Earnings date set | Neutral | -3.4% | Announcement of date and call details for Q3 2025 results. |
| Nov 25 | AI acquisition | Positive | +0.8% | Acquisition of XRI Global to expand multilingual and voice AI. |
Recent news often saw negative or muted price reactions, even to seemingly positive growth and acquisition updates.
Over the past few months, Gloo combined rapid growth with active deal-making. On Nov 25, 2025, it acquired XRI Global to add multilingual and voice AI capabilities, with a modest 0.76% price gain. Mid-December brought an acquisition announcement for Westfall Group and strong Q3 numbers, but shares fell 6.55%. Even neutral items like the AI benchmark and earnings date saw declines. Today’s completion of the Westfall deal continues that M&A strategy but followed a more positive price response.
Market Pulse Summary
The stock moved +5.4% in the session following this news. A strong positive reaction aligns with Gloo’s strategy of expanding its donor-focused platform via acquisitions. Closing the Westfall Group deal consolidates brands already previewed in prior disclosures and follows earlier M&A like XRI Global. With shares still 38.88% below the 52-week high and trading under the $7.16 200-day MA, investors historically showed mixed responses to news, so enthusiasm could fade if integration or growth metrics disappoint.
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Gloo's growing platform now provides full lifecycle, digital and data-driven donor development solutions
"Donor management is central to the faith and flourishing ecosystem, where most organizations fund activity through donations," said Scott Beck, CEO at Gloo. In the wake of the traditional year-end donation season, he added, "Now more than ever, nonprofits need an integrated approach to fundraising where technology, services, and expertise are all centralized to help meet the needs of donors and the organizations they support. We can now deliver this as Westfall Group joins Gloo, helping clients unleash the extraordinary generosity that fuels their missions."
Westfall Group is made up of three distinct brands including Westfall Gold, Brain Trust Creative and Parable Talent. Westfall Gold uses data-driven insights to create world class donor experiences for high-capacity, high-impact donors. Serving faith-based, health and medical, education, church and corporate clients, Westfall Gold delivers everything from attendance strategies to venue logistics to talent booking, production and messaging.
Brain Trust Creative, an experience design agency that works in the commercial and not-for-profit space, has a proven track record in production, live experiences and environmental design that helps brands transform how they engage with their audiences, teams, partners and customers. Parable Talent connects world-class talent with world-changing organizations.
"Joining Gloo allows us to tap into their ecosystem of technology, services, and capital partners, enabling us to expand our reach and serve more nonprofits and ministries with the capabilities they need to grow," said Bob Westfall, founder and CEO of Westfall Group. "Together, we can extend our collective impact and deliver more value to the organizations we support."
Westfall's services have natural synergies with Gloo 360 and Gloo Media Network, as well as other Gloo capital partners such as Masterworks, a premier marketing and fundraising company that helps organizations grow their impact, accelerate their mission, and deepen supporter relationships.
"The Westfall Gold team has been invaluable to Come and See as we build a community of generous patrons to support our vision to reach a billion people with the story of Jesus," said James Barnett, CEO at Come and See, and a Westfall Gold customer. "Having access to Gloo's network and technology presents a great opportunity for us as we continue our partnership with Westfall Gold."
Westfall Group will operate as a wholly owned subsidiary of Gloo. Founder of Westfall Group, Bob Westfall, will remain as Westfall Group's CEO.
About Gloo
Gloo is a leading technology platform for the faith and flourishing ecosystem, providing values-aligned AI, resources, insights, and funding so people and communities flourish and organizations thrive. Gloo serves over 140,000 faith, ministry, and nonprofit leaders and is based in
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this press release may be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. Forward-looking statements contained in this press release include, but are not limited to, statements about our pending acquisition of the Westfall Group and expected impact of the acquisition on our business. Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other factors. Some of these risks are described in greater detail in our Prospectus dated November 18, 2025, filed with the Securities and Exchange Commission (the "SEC") on November 19, 2025 and in the other documents we file with the SEC from time to time, including our Quarterly Report on Form 10-Q for the quarter ended October 31, 2025, filed with the SEC on December 23, 2025. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause our actual results to differ materially from those contained in any forward-looking statements we may make. These factors may cause our actual results, performance or achievements to differ materially and adversely from those anticipated or implied by our forward-looking statements. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not rely on these statements or regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified timeframe, or at all. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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SOURCE Gloo
FAQ
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