Gloo To Acquire Westfall Group, Inc., Expanding Donor Solutions for Faith and Mission-Driven Nonprofits
Rhea-AI Summary
Gloo (Nasdaq: GLOO) announced a definitive agreement to acquire Westfall Group on Dec 17, 2025, expanding Gloo's donor-development capabilities.
The acquisition brings three brands—Westfall Gold, Brain Trust Creative, and Parable Talent—into Gloo's portfolio to provide end-to-end donor engagement, cross-sell opportunities with Gloo 360 and Gloo Media Network, and closer integration with capital partners such as Masterworks. The release states Westfall's services are growing and profitable. After closing, Westfall will operate as a wholly owned subsidiary and founder Bob Westfall will remain as CEO.
Positive
- Definitive agreement to acquire Westfall Group (Dec 17, 2025)
- Adds three donor-engagement brands to Gloo's portfolio
- Westfall's services described as growing and profitable
- Post-close: Westfall to operate as wholly owned subsidiary; founder stays CEO
- Expected cross-sell and upsell opportunities with Gloo offerings
Negative
- Transaction value and financial terms not disclosed, limiting impact clarity
News Market Reaction 6 Alerts
On the day this news was published, GLOO declined 6.55%, reflecting a notable negative market reaction. Argus tracked a peak move of +2.9% during that session. Argus tracked a trough of -10.9% from its starting point during tracking. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $33M from the company's valuation, bringing the market cap to $477M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peer momentum or sector headlines are provided, so today’s modest 0.86% move appears stock-specific.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 15 | AI benchmark launch | Positive | -3.2% | Introduced FAI-C benchmark showing Christian-values alignment in major AI models. |
| Dec 03 | Earnings date set | Neutral | -3.4% | Scheduled fiscal Q3 2025 results and conference call on Dec 17, 2025. |
| Nov 25 | AI acquisition | Positive | +0.8% | Acquired XRI Global to add multilingual and voice AI and expand Gloo AI/Gloo360. |
| Nov 24 | IPO overallotment | Negative | +0.8% | Underwriters partially exercised option to buy 684,688 additional IPO shares at $8.00. |
Recent news often showed divergence: positive AI and capital events sometimes saw negative or muted price reactions.
Over the past month, GLOO has issued several strategic updates. On Nov 24, it reported a partial underwriters’ option exercise following its IPO. On Nov 25, it acquired XRI Global to expand multilingual and voice AI, followed by launch of the FAI-C benchmark on Dec 15. An earnings date announcement on Dec 3 preceded today’s acquisition of Westfall Group, continuing an expansion strategy across AI, fundraising, and donor engagement services.
Market Pulse Summary
The stock moved -6.5% in the session following this news. A negative reaction despite strategic acquisition news would fit prior patterns where positive AI and product updates did not consistently lift the stock. Investors may have focused on integration risk or recent IPO-related share issuance rather than the Westfall deal’s strategic fit. With shares already 29.66% below the 52-week high and trading below the 200-day MA, sentiment could have remained cautious.
Key Terms
definitive agreement regulatory
wholly owned subsidiary financial
AI-generated analysis. Not financial advice.
Strategic acquisition will enable Gloo to provide end-to-end, full lifecycle donor development solutions
"Donor management is the lifeblood of the faith and flourishing ecosystem, where nearly all economic activity is funded through donations," said Scott Beck, CEO at Gloo. "Westfall is a great addition to Gloo and creates significant cross-sell and upsell opportunities with our other Capital Partners and offerings given the highly complementary solutions. This acquisition will not only enable us to serve our shared customers more completely, it will create a highly differentiated core competency in what we believe is the most important economic dynamic of the ecosystem."
The Westfall Group is made up of three distinct brands including Westfall Gold, Brain Trust Creative and Parable Talent. Westfall Gold uses data driven insights to create world class donor experiences for high capacity, high impact donors. Serving faith-based, health and medical, education, church, and corporate clients, Westfall Gold delivers everything from attendance strategies to venue logistics to talent booking, production and messaging.
Brain Trust Creative, an experience design and fundraising consultancy agency, has a proven track record of inspiring major donors to invest in missions that advance good. Parable Talent connects world-class talent with world-changing organizations.
"Joining forces with Gloo and Masterworks enables us to scale quickly, amplify our impact, and equip even more nonprofits and ministries with the tools they need to succeed," said Bob Westfall, founder and CEO of Westfall Gold. "Together, we can seize new growth opportunities within Gloo's network, delivering even greater value to the organizations we serve."
Westfall's services, which are growing and profitable, have natural synergies with Gloo 360 and Gloo Media Network, as well as Gloo capital partners such as Masterworks, a premier marketing and fundraising company that helps organizations grow their impact, accelerate their mission, and deepen supporter relationships.
"As fundraising competition among nonprofits intensifies, the combination of Gloo and Westfall will allow us to bring highly targeted, effective fundraising strategies to the highest levels of faith-based giving," said Brad Hill, chief partner success officer at Gloo. "With Westfall's long and trusted history as a leader in this space, we will be uniquely positioned to help faith-based and mission-driven organizations unlock essential resources to transform lives at a greater scale."
Following the acquisition, Westfall Group will operate as a wholly owned subsidiary of Gloo. Founder of Westfall Group, Bob Westfall, will remain as CEO.
About Gloo
Gloo is a leading technology platform for the faith and flourishing ecosystem, providing values-aligned AI, resources, insights, and funding so people and communities flourish and organizations thrive. Gloo serves over 140,000 faith, ministry, and nonprofit leaders and is based in
About Westfall Group
For more information, visit www.westfallgold.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical facts contained in this press release may be forward-looking statements. In some cases, you can identify forward-looking statements by terms such as "may," "will," "should," "expects," "plans," "anticipates," "could," "intends," "targets," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar expressions. Forward-looking statements contained in this press release include, but are not limited to, statements about our pending acquisition of the Westfall Group and expected impact of the acquisition on our business. Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other factors. Some of these risks are described in greater detail in our Prospectus dated November 18, 2025, filed with the Securities and Exchange Commission (the "SEC") on November 19, 2025 and in the other documents we file with the SEC from time to time, including our Quarterly Report on Form 10-Q for the quarter ended October 31, 2025, which we expect to file on or around the date of this press release. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause our actual results to differ materially from those contained in any forward-looking statements we may make. These factors may cause our actual results, performance or achievements to differ materially and adversely from those anticipated or implied by our forward-looking statements. Furthermore, if our forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not rely on these statements or regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified timeframe, or at all. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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SOURCE Gloo
FAQ
What did Gloo (GLOO) announce on December 17, 2025 about Westfall Group?
How will the Westfall acquisition affect Gloo's donor solutions and offerings?
Will Westfall Group continue operating independently after the Gloo acquisition?
Does the press release disclose the purchase price or financial terms for Gloo's acquisition of Westfall?
Which Westfall brands does Gloo acquire and what do they specialize in?
