Greenlane Holdings Stock Price, News & Analysis

Greenlane (Nasdaq:GNLN) updated its Berachain treasury activity on December 8, 2025. Between October 23 and December 3, 2025 the company purchased $8.0 million of BERA (~5.76 million BERA) at an average price of $1.39 per token.

Greenlane reports a total on-chain liquid position of ~8.33 million BERA (substantially staked), earned >180,000 BERA from staking, and cites a PoL annualized return of 30% (Dec 3, 2025). As of Dec 3, 2025 the company holds ~$32 million of USD cash and dollar-pegged stablecoins allocated to the strategy, which would equate to ~31 million BERA at $1.00 per token (illustrative).

Greenlane Holdings (Nasdaq: GNLN) reported third quarter 2025 results and a strategic shift to a BERA-focused digital-asset treasury model on November 14, 2025. Q3 net sales were $0.74 million versus $4.04 million a year earlier, and net loss was $8.9 million versus a $3.8 million loss in Q3 2024. The company recorded a $5.0 million non-cash inventory reserve as part of a review tied to its transition.

Subsequent to quarter end, Greenlane closed a $110.7 million private placement on October 23, 2025, generating approximately $24.3 million net cash proceeds, approximately $19.0 million stablecoin proceeds, and resulting in holdings of ~54.2 million BERA tokens to seed its staking and treasury strategy. Cash was $1.8 million at September 30, 2025; no borrowings outstanding as of that date.

Greenlane Holdings (Nasdaq: GNLN) completed a $110 million private placement on October 24, 2025, consisting of approximately $50 million in cash and stablecoins and cryptocurrency consideration tied to BERA tokens.

Following the closing, the company holds 54,227,042 BERA (valued at ~$108 million using Binance 24-hour VWAP through Oct 23, 2025). The financing included issuance of 3,328,012 shares, 25,293,? pre-funded warrants (9,789,166 cash subscribers; 15,504,902 crypto subscribers) and 5,264,757 strategic advisor warrants. Lead investors include Polychain Capital with participation from Blockchain.com, Kraken and others.

Greenlane named Ben Isenberg CIO to run the BERA treasury strategy and appointed Bruce Linton chairman and Billy Levy director. Net proceeds will fund a digital asset treasury centered on BERA, with planned staking/yield activities and periodic public updates.

Greenlane (Nasdaq: GNLN) announced a $110 million PIPE to fund a new digital-asset treasury strategy, BeraStrategy, making BERA its primary treasury reserve asset. The PIPE is ~$50M cash and ~$60M in BERA tokens, priced at $3.84 per share (or $3.83 per pre-funded warrant). The transaction is expected to close on or about October 23, 2025. Ben Isenberg will be appointed Chief Investment Officer to lead BeraStrategy; Bruce Linton will join as Chairman and Billy Levy as director. Greenlane said it will continue its distribution business and provide regular updates on BERA holdings and treasury performance.

Greenlane Holdings (Nasdaq:GNLN) reported challenging Q2 2025 financial results, with total revenue declining to $0.8 million from $2.6 million in the prior year period. The company implemented significant organizational changes, including a sales team restructuring and new leadership appointments. Operating loss improved slightly to $3.3 million compared to $3.5 million year-over-year.

Key developments include distribution agreements with Greentank Technologies and PAX, appointment of Mike Hinson as EVP of Sales, and becoming the exclusive fulfillment platform for Safety Strips. The company ended Q2 with $5.7 million in cash and expects stronger performance in H2 2025, supported by early indicators of improved sales activity, including an 880% increase in new customer revenue from June to July.

Greenlane Holdings (Nasdaq:GNLN), a leading seller of premium cannabis accessories and vaporization products, has selected JointCommerce as its B2C e-commerce digital marketing platform. The initial deployment has been completed on vapor.com, with additional implementations planned.

JointCommerce brings significant expertise in cannabis digital marketing, featuring a platform with over 200 million first-party canna-curious audience profiles, more than 150 Cannabis advertising partners in the US, and a track record of over 500 successful marketing campaigns. The platform will help Greenlane deliver compliant digital marketing solutions and accelerate growth of its premium cannabis brands and wellness products.

Greenlane Holdings (NASDAQ:GNLN) has announced an exclusive fulfillment partnership with Safety Strips Tech Corp for their direct-to-consumer e-commerce store. The agreement centers on Safety Strips' ToxiShield brand of harm reduction products, including fentanyl, xylazine, and drink spike detection test strips.

This partnership builds upon their previous exclusive multi-year distribution agreement for U.S. distribution through Greenlane's online retail storefronts and wholesale portal. The collaboration leverages Greenlane's established distribution capabilities and technology infrastructure to enhance accessibility to Safety Strips' harm reduction solutions across North America.

Greenlane Holdings (Nasdaq:GNLN), a leading global provider of premium cannabis accessories, child-resistant packaging, and specialty vaporization products, has appointed Mike Hinson as Executive Vice President of Sales. In his new role, Hinson will oversee revenue optimization, sales strategies, business development, and emerging growth opportunities.

Hinson brings over 20 years of experience leading high-performing sales teams. His previous role was Senior Vice President of Sales at Besmartee, where he managed regional sales teams and drove revenue growth. His career includes leadership positions at AudienceView, RealPage, Inc., and Paciolan. Hinson holds a Bachelor of Business Administration from James Madison University.

CEO Barbara Sher expressed confidence in Hinson's ability to enhance sales and marketing initiatives, expand branded product lines, and maximize revenue opportunities in the cannabis and wellness industry.

Greenlane Holdings (NASDAQ:GNLN) has announced a 1-for-750 reverse stock split of its Class A common stock, effective June 26, 2025, after market close. The company's stock will begin trading on a post-split basis on June 27, 2025, under the same "GNLN" symbol.

The reverse split was approved by stockholders on June 16, 2025, primarily to maintain Nasdaq listing compliance by meeting minimum bid price requirements. The split will reduce outstanding shares from approximately 1.04 billion to 1.39 million. The action will affect all outstanding securities, including options, restricted stock awards, and warrants, with fractional shares rounded up to the nearest whole number.