Unwrap Unbeatable Deals This Season at Grocery Outlet, Your Xtreme Value™ Holiday Headquarters

Rhea-AI Summary

Grocery Outlet (NASDAQ: GO) launched holiday promotions starting Nov 5, 2025, offering savings of up to 60% on seasonal items alongside everyday Xtreme Value™ pricing. Key offers include: 20% off all wine (Nov 5–11; Dec 12–14) with new Second Cheapest Wine™ bottles at $4.99, a $5.99 Jenny-O turkey (14–16 lb) with a $50 purchase from Nov 12–27 in select states, and a Free Groceries for a Year sweepstakes (up to $6,000) through Dec 31 for WOW! Crowd members. Shoppers are advised to check local ads and the app for regional deals.

Save up to 60% on your holiday shopping with sales on wine, turkey and more at Grocery Outlet

EMERYVILLE, Calif., Nov. 05, 2025 (GLOBE NEWSWIRE) -- Grocery Outlet Holding Corp. (NASDAQ: GO) ("Grocery Outlet" or the "Company") is kicking off the holiday season with a number of special savings designed to help customers celebrate without breaking the bank. In addition to the company’s great everyday Xtreme Value™ Pricing on food and home items, Grocery Outlet has lined up even more Xtreme Value™ Deals and Promotions on top-quality favorites sure to create joy for customers during the holiday season.

Starting this week, shoppers can expect to save up to 60% on their holiday shopping through several upcoming promotions, including:

• Grocery Outlet’s Holiday Wine Sales: Running through November 5–11 and again from December 12–14, Grocery Outlet will offer 20% off all wine bottles, with hundreds of wines to choose from.
  

Grocery Outlet is also introducing several new wines under its Second Cheapest Wine™ brand – which retails for just $4.99 a bottle including: a Malbec from Argentina, sparkling wine from California, and specifically for stores located in California, two single appellation Merlots from Napa Valley. Get top of the wine menu quality at an Xtreme Value™ Price.

• Turkey Deal: Starting November 12 and lasting through November 27, shoppers who spend $50 in store will get a frozen 14–16-pound Jenny-O turkey for just $5.99, while supplies last. Offer valid in California, Pennsylvania, Nevada, Maryland, New Jersey, Ohio and Delaware.
• Free Groceries for a Year: Through December 31, WOW! Crowd members who scan their card in the Grocery Outlet app with a purchase will be entered to win Free Groceries for a Year – a $6,000 value – or Free Groceries for a Month – a $500 value. Restrictions apply. Free entries can also be made on the Grocery Outlet website. See website for official rules.

“Now more than ever, Grocery Outlet wants to be your one-stop shop for extreme value, variety and cheer this holiday season,” Grocery Outlet Chief Executive Officer Jason Potter said. “We know families are feeling the pressure when it comes to inflation, and that’s why we’re grateful for the opportunity to provide our customers big savings on all of their holiday needs, while still delivering the exceptional deals on everyday essentials that Grocery Outlet is known for.”

In addition to store-wide sales, Grocery Outlet will be introducing several unique holiday promotions for different markets across the country, with sales tailored to shoppers in different regions. Shoppers are encouraged to check their local ads and the Grocery Outlet app for the most up-to-date deals.

According to data from the Harris poll released in The Guardian on October 16, 74% of Americans say their monthly household costs have increased by at least $100 over the last year, with some saying costs have risen as high as $749 per month.

In a separate poll released by the Pew Research Center in October, three of every four Americans said economic conditions are fair or poor. When asked why they rate economic conditions the way they do, according to Pew, the largest group of respondents – nearly half of Americans – cite rising prices and personal expenses, which includes the cost of groceries and the overall cost of living.

Sources:

Link to Pew Research Center data: https://www.pewresearch.org/short-reads/2025/10/03/most-americans-continue-to-rate-the-us-economy-negatively-as-partisan-gap-widens/

Link to Guardian/Harris poll: https://www.theguardian.com/business/2025/oct/16/inflation-economic-pessimism-poll

About Grocery Outlet
Based in Emeryville, California, Grocery Outlet is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold primarily through a network of independently operated stores. Grocery Outlet and its subsidiaries have more than 550 stores in California, Washington, Oregon, Pennsylvania, Tennessee, Idaho, Nevada, Maryland, North Carolina, New Jersey, Ohio, Georgia, Alabama, Delaware, Kentucky and Virginia.

Media Contact:
Kyle Noble, knoble@cfgo.com

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/ce5e8763-f653-462e-89f3-2ef49f388c3c

https://www.globenewswire.com/NewsRoom/AttachmentNg/58d8fadb-225f-4ce9-976a-847dbb157a47

FAQ

What are Grocery Outlet's main holiday promotions for Nov–Dec 2025 (GO)?

Grocery Outlet is offering up to 60% off seasonal items, 20% off all wine during Nov 5–11 and Dec 12–14, $4.99 Second Cheapest Wine bottles, and a $5.99 Jenny-O turkey deal Nov 12–27 in select states.

When is Grocery Outlet's $5.99 Jenny-O turkey offer available for GO shoppers?

The turkey promotion runs Nov 12–27, 2025, for a frozen 14–16 lb Jenny-O turkey for $5.99 with a $50 in-store purchase in eligible states while supplies last.

How can customers enter Grocery Outlet's Free Groceries for a Year sweepstakes (GO)?

WOW! Crowd members who scan their card in the Grocery Outlet app at purchase or submit a free entry on the Grocery Outlet website are entered to win up to $6,000 through Dec 31, 2025.

What new wine products is Grocery Outlet adding for the 2025 holiday season (GO)?

Grocery Outlet introduced new Second Cheapest Wine™ offerings at $4.99 including an Argentine Malbec, a California sparkling wine, and two Napa Valley Merlots in California stores.

Which states are eligible for Grocery Outlet's turkey promotion (GO)?

The turkey offer is valid in California, Pennsylvania, Nevada, Maryland, New Jersey, Ohio and Delaware while supplies last.

Where can investors and shoppers find Grocery Outlet's localized holiday deals (GO)?

Shoppers should check their local weekly ads and the Grocery Outlet app for market-specific promotions and the most up-to-date deals.