Eva Live Signs Letter of Intent to Acquire Psquared, Supercharging Its AI-Powered Performance Marketing Platform in a $1 Trillion Digital Ad Market
Rhea-AI Summary
Eva Live (Nasdaq: GOAI) signed a non-binding Letter of Intent to acquire Psquared, a profitable performance-marketing company with over $50 million in revenue over the last four years. The deal aims to enhance Eva Live’s AI-powered performance marketing platform with multi-channel media-buying expertise and operational scale in a digital ad market projected to near $1 trillion in 2026. The proposed transaction is subject to due diligence, definitive agreements, regulatory approvals, and customary conditions.
Positive
- LOI to acquire profitable Psquared with >$50 million revenue over four years
- Access to founder-led performance marketing team with multi-channel expertise
- Planned structure keeps Psquared founder Jean-Sebastien Paul leading the subsidiary
- Potential expansion of customer acquisition, media optimization, and cross-channel capabilities
- Opportunity for technology, data, and operational synergies across Eva Live’s AI platform
Negative
- Transaction is only at LOI stage and may not close without completed conditions
News Market Reaction – GOAI
On the day this news was published, GOAI declined 9.88%, reflecting a notable negative market reaction. Argus tracked a peak move of +10.0% during that session. Argus tracked a trough of -28.4% from its starting point during tracking. Our momentum scanner triggered 21 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $13M from the company's valuation, bringing the market cap to $116.18M at that time. Trading volume was above average at 1.9x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Proposed deal adds ~
LAS VEGAS, NV, June 10, 2026 (GLOBE NEWSWIRE) -- Eva Live Inc. (Nasdaq: GOAI), an AI-driven digital advertising and performance-marketing technology company, today announced it has signed a Letter of Intent (“LOI”) to acquire Psquared Inc., a profitable performance-marketing company that has generated more than
The acquisition positions Eva Live to rapidly scale its AI platform by integrating proven media-buying expertise, multi-channel execution capabilities, and an established profit engine—creating a powerful flywheel for customer acquisition, media optimization, and advertiser growth in the exploding digital advertising sector. Global digital ad spend is projected to approach
“Digital advertising rewards operators who combine elite media-buying talent with cutting-edge technology,” said David Boulette, CEO of Eva Live. “Psquared delivers a high-performing team with deep channel expertise across Meta, Google, TikTok, and all native platforms. Pairing with our AI engine and public market platform creates a growth engine for scaling advertiser results and capturing significant market share.”
Psquared was founded by Jean-Sebastien Paul, a seasoned performance marketing leader who previously served as Vertical Lead for Content Publishing at Facebook. He built the company to directly address the real-world challenges performance marketers face. Under the proposed transaction, he is expected to continue leading Psquared as a wholly owned subsidiary, ensuring seamless continuity and cultural alignment.
Psquared’s expert team of media buyers, engineers, and data scientists operates integrated, automated systems purpose-built for high-ROI performance campaigns. This addition will immediately expand Eva Live’s execution muscle, enabling deeper optimization across channels, faster campaign scaling, and stronger advertiser retention and expansion.
Eva Live’s strategy centers on building durable competitive advantage by fusing AI technology, rich data, and elite performance-marketing operations. The model has been validated at scale by AppLovin, which leveraged similar AI-driven optimization and customer acquisition capabilities to become one of the world’s most valuable ad-tech companies—with a market capitalization approaching
“We’re not AppLovin—yet,” Boulette added. “But this combination follows the exact playbook that created massive shareholder value in ad tech: world-class operators + AI technology + capital market access. Psquared accelerates our trajectory meaningfully, and we are still very early in what we believe will be a multi-year growth cycle.”
Transaction Highlights
- Adds ~
$50 million in revenue over the last four years on a profitable basis - Brings a founder-led, multi-channel performance marketing team with proven expertise across Meta, Google, TikTok, and native inventory
- Ensures leadership continuity with Jean-Sebastien Paul continuing to lead Psquared
- Significantly expands customer acquisition, media optimization, and cross-channel capabilities
- Unlocks immediate and long-term technology, data, and operational synergies to drive accelerated growth and margin expansion
The proposed transaction remains subject to due diligence, definitive documentation, regulatory approvals, and other customary closing conditions.
About Eva Live Inc.
Eva Live Inc. (Nasdaq: GOAI) is an AI-driven digital advertising and performance-marketing technology company focused on delivering superior customer acquisition, media optimization, and AI-powered marketing solutions for advertisers.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable securities laws, including statements regarding the proposed acquisition of Psquared Inc., its expected benefits, and Eva Live’s strategy and growth prospects. These statements are based on current expectations and are subject to risks and uncertainties. The proposed acquisition remains subject to due diligence, the negotiation and execution of definitive agreements, regulatory approvals, and other closing conditions; there can be no assurance that the transaction will be completed on the terms described, or at all. Historical revenue and profitability figures referenced for Psquared are unaudited and subject to confirmation in connection with the transaction. Actual results may differ materially from those expressed or implied. Eva Live undertakes no obligation to update any forward-looking statement except as required by law.
Media Inquiries:
Javan Khazali
Phone: 310-229-5981
Email: info@eva.live
Website: @eva.live
Instagram: @eva.liveinc
Facebook: @evaliveinc
X: @evaliveinc1
LinkedIn: @eva-live
Youtube: @evaliveinc
SOURCE: Eva Live Inc.
