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Elevate your health and fitness goals with Garmin Connect+

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Garmin (NYSE: GRMN) has unveiled Garmin Connect+, a premium subscription service for its smartphone app offering enhanced features and personalized insights. The new service, launching March 27, 2025, introduces AI-powered Active Intelligence for personalized suggestions, an advanced performance dashboard, and expanded LiveTrack capabilities.

The premium plan, priced at $6.99/month or $69.99/year with a 30-day free trial, includes exclusive features such as expert training guidance through Garmin Run Coach and Cycling Coach, real-time workout tracking, and social features with unique profile frames and badge challenges. Notably, all existing Garmin Connect features and data will remain free for users.

The service enhances user experience with customizable performance tracking, AI-powered insights (currently in beta), and improved social connectivity features, including activity notifications for friends and family through LiveTrack profiles.

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Positive

  • New revenue stream through subscription model ($6.99/month or $69.99/year)
  • Expansion of service offerings while maintaining existing free features
  • Strategic implementation of AI technology for personalized services
  • Enhanced user engagement through social features and challenges

Negative

  • AI feature launched in beta, indicating potential early-stage limitations
  • Subscription model may face resistance from users accustomed to free services

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Access premium features and more personalized insights in the Garmin Connect app

OLATHE, Kan., March 27, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN) today announced Garmin Connect+, a premium plan that provides new features and even more personalized insights in the Garmin Connect smartphone app. Garmin Connect+ will elevate a customer's health and fitness knowledge with personalized Active Intelligence insights powered by AI, expert training guidance, exclusive badge challenges, expanded LiveTrack features and more. All existing features and data in Garmin Connect will remain free.

"Customers worldwide love using Garmin Connect to track, analyze and share their health and fitness activities. We are excited to provide even more personalized data and enriched features with the addition of Garmin Connect+. You can now learn even more about yourself, take on new challenges, train confidently and stay even more connected."
–Susan Lyman, Garmin Vice President of Consumer Sales and Marketing

The following features (which vary by device) are available now with a Garmin Connect+ plan:

Active Intelligence, powered by AI

Receive personalized insights and suggestions throughout the day based on health and activity data, powered by AI. As customers use Garmin Connect+ more, the insights will become more tailored to them and their goals. The AI providing these insights and suggestions was built to help keep users' data secure and is currently releasing in beta.

Performance dashboard

Compare fitness and health data in customizable graphs and charts over different periods of time to get a more comprehensive view of training progress.

Live activity

Start an indoor workout activity on a smartwatch and use a compatible smartphone to see real-time heart rate and pace data, workout videos, reps and more in the Garmin Connect app.

Training guidance

While following a Garmin Run Coach or Garmin Cycling Coach training plan on a compatible smartwatch or cycling computer, receive additional exclusive expert guidance from Garmin coaches – including educational content and videos – for peak performance.

Expanded LiveTrack features

Whether training or racing, user-selected family and friends can be notified via text when an activity is started. Users can also create a personalized LiveTrack profile page to share with their followers1.

Social features

Add unique frames to your Garmin Connect app profile and access exclusive badge challenges – like a Running Climbs challenge to record 500 meters of total ascent during a month of running activities, or a Power Cycling challenge to record at least four hours of cycling activities in power zone 3 during a month.

These premium features are available now with Garmin Connect+. Customers can try Garmin Connect+ for free for 30 days, then choose between a monthly ($6.99/month) or annual ($69.99/year) plan. To learn more, visit the Garmin Connect+ webpage. All existing features and data in Garmin Connect will remain free.

Engineered on the inside for life on the outside, Garmin products have revolutionized the aviation, automotive, fitness, marine and outdoor markets. Dedicated to helping people make the most of the time they spend pursuing their passions, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garmin on social, or follow our blog.

1 When paired with your compatible smartphone; for safety and tracking feature requirements and limitations, see Garmin.com/safety.

About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademark and Garmin Connect is a trademark of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0001-411180). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

MEDIA CONTACTS:
Stephanie Kelner and Natalie Miller
913-397-8200
media.relations@garmin.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/elevate-your-health-and-fitness-goals-with-garmin-connect-302412074.html

SOURCE Garmin International, Inc.

FAQ

How much does Garmin Connect+ subscription cost and what payment options are available?

Garmin Connect+ costs $6.99/month or $69.99/year, with a 30-day free trial period available.

What new AI features does GRMN offer in Garmin Connect+?

Garmin Connect+ includes AI-powered Active Intelligence that provides personalized insights and suggestions based on health and activity data, with the AI feature currently in beta.

Will existing Garmin Connect features remain free after the launch of Connect+?

Yes, all existing features and data in Garmin Connect will remain free, with Connect+ offering additional premium features.

What exclusive training features are included in the Garmin Connect+ subscription?

Connect+ includes expert guidance from Garmin coaches, educational content, videos, real-time workout tracking, and performance dashboard with customizable graphs.

What new social and tracking features does GRMN's Connect+ offer?

Connect+ offers expanded LiveTrack features for activity sharing, personalized profile pages, unique profile frames, and exclusive badge challenges for various activities.