Garmin announces collaborations with leading brands for Garmin Marathon Series
Garmin (NYSE: GRMN) has announced strategic collaborations with leading brands for its inaugural Garmin Marathon Series. The partnerships include Brooks, Dexcom, Maurten, Shokz, and Therabody, who will provide various activations and support during the events.
The series kicks off in Toledo, Ohio on September 21, 2025, followed by Tucson, Arizona. Each event will feature four race distances: a Boston Marathon qualifier full marathon, USATF-certified half marathon, 10K, and 5K. Participants will benefit from Brooks-branded running shirts, Maurten gels at aid stations, Therabody recovery zones, and dedicated cheer stations from various partners.
The marathon series represents Garmin's first wholly owned and produced running events, marking a significant expansion into event organization for the fitness technology company.
Garmin (NYSE: GRMN) ha annunciato collaborazioni strategiche con marchi leader per la sua prima Garmin Marathon Series. Le partnership includono Brooks, Dexcom, Maurten, Shokz e Therabody, che offriranno diverse attività e supporto durante gli eventi.
La serie prende il via a Toledo, Ohio, il 21 settembre 2025, seguita da Tucson, Arizona. Ogni evento proporrà quattro distanze di gara: una maratona completa qualificante per la Boston Marathon, una mezza maratona certificata USATF, una 10K e una 5K. I partecipanti potranno usufruire di maglie da corsa firmate Brooks, gel Maurten alle stazioni di ristoro, zone di recupero Therabody e aree di tifo dedicate offerte dai vari partner.
La serie di maratone rappresenta il primo evento interamente organizzato e prodotto da Garmin, segnando una significativa espansione nel campo dell'organizzazione di eventi per l'azienda di tecnologia fitness.
Garmin (NYSE: GRMN) ha anunciado colaboraciones estratégicas con marcas líderes para su primera Garmin Marathon Series. Las asociaciones incluyen a Brooks, Dexcom, Maurten, Shokz y Therabody, quienes ofrecerán diversas activaciones y apoyo durante los eventos.
La serie comienza en Toledo, Ohio, el 21 de septiembre de 2025, seguida por Tucson, Arizona. Cada evento contará con cuatro distancias de carrera: un maratón completo clasificatorio para el Maratón de Boston, una media maratón certificada por USATF, una 10K y una 5K. Los participantes recibirán camisetas de correr de la marca Brooks, geles Maurten en los puntos de avituallamiento, zonas de recuperación Therabody y estaciones de animación dedicadas de varios socios.
La serie de maratones representa los primeros eventos completamente organizados y producidos por Garmin, marcando una expansión significativa en la organización de eventos para la empresa de tecnología fitness.
Garmin (NYSE: GRMN)은 첫 Garmin Marathon Series를 위해 주요 브랜드들과 전략적 협력을 발표했습니다. 파트너로는 Brooks, Dexcom, Maurten, Shokz, Therabody가 포함되며, 이들은 행사 기간 동안 다양한 활동과 지원을 제공합니다.
시리즈는 2025년 9월 21일 오하이오주 톨레도에서 시작되며, 이어서 애리조나주 투손에서 진행됩니다. 각 행사에는 보스턴 마라톤 예선 풀 마라톤, USATF 인증 하프 마라톤, 10K, 5K 등 네 가지 거리의 경주가 포함됩니다. 참가자들은 Brooks 브랜드 러닝 셔츠, 보급소의 Maurten 젤, Therabody 회복 존, 그리고 다양한 파트너들이 제공하는 응원 구역의 혜택을 누릴 수 있습니다.
이번 마라톤 시리즈는 Garmin이 전적으로 소유하고 제작하는 첫 러닝 이벤트로, 피트니스 기술 회사로서 이벤트 조직 분야에서의 중요한 확장을 의미합니다.
Garmin (NYSE: GRMN) a annoncé des collaborations stratégiques avec des marques leaders pour sa toute première Garmin Marathon Series. Les partenariats incluent Brooks, Dexcom, Maurten, Shokz et Therabody, qui proposeront diverses animations et un soutien lors des événements.
La série débute à Toledo, Ohio, le 21 septembre 2025, suivie de Tucson, Arizona. Chaque événement comprendra quatre distances de course : un marathon complet qualificatif pour le marathon de Boston, un semi-marathon certifié USATF, un 10 km et un 5 km. Les participants bénéficieront de t-shirts de course Brooks, de gels Maurten aux postes de ravitaillement, de zones de récupération Therabody et de stations d’encouragement dédiées fournies par plusieurs partenaires.
Cette série de marathons représente le premier événement entièrement organisé et produit par Garmin, marquant une expansion significative dans l’organisation d’événements pour cette entreprise de technologie fitness.
Garmin (NYSE: GRMN) hat strategische Kooperationen mit führenden Marken für seine erste Garmin Marathon Series angekündigt. Zu den Partnern gehören Brooks, Dexcom, Maurten, Shokz und Therabody, die während der Veranstaltungen verschiedene Aktionen und Unterstützung bieten werden.
Die Serie beginnt am 21. September 2025 in Toledo, Ohio, gefolgt von Tucson, Arizona. Jedes Event umfasst vier Rennstrecken: einen Boston-Marathon-qualifizierenden vollen Marathon, einen USATF-zertifizierten Halbmarathon, einen 10K- und einen 5K-Lauf. Die Teilnehmer profitieren von Brooks-Laufshirts, Maurten-Gelen an den Verpflegungsstationen, Therabody-Erholungszonen und speziellen Anfeuerungsstationen verschiedener Partner.
Die Marathon-Serie stellt Garmins erste vollständig eigene und produzierte Laufveranstaltung dar und markiert eine bedeutende Erweiterung im Bereich der Eventorganisation für das Fitness-Technologieunternehmen.
- Partnership with five leading brands enhances event experience and value for participants
- Multiple race distance options including Boston Marathon qualifier status
- Comprehensive participant support including nutrition, recovery, and commemorative gear
- None.
Companies will bring exciting activations to the expo, course and finish line festival
"As leaders in their respective fields, these brands are the ideal collaborators to enrich the signature experience we're creating for the Garmin Marathon Series. Each brings something unique to our events, whether they're engaging with runners at the two-day expo, providing support on the course or helping finishers recover and celebrate after the race."
– Susan Lyman, Garmin Vice President of Consumer Sales and Marketing
Brooks
Brooks Running creates market-leading performance running footwear, apparel, sports bras, and accessories distributed worldwide, propelled since 1914 by a never-ending curiosity with how humans move, pushing the limits of motion science, engineering, and technology to create gear that unlocks the power of energy and movement for everyone. Each participant of the Garmin Marathon Series will receive a branded Brooks running shirt to commemorate the event. Additionally, Brooks will be onsite at the expo with its latest gear and along the course at a designated cheer station.
Dexcom
Dexcom empowers people to take control of health through innovative glucose biosensing technology. With Dexcom G7 and Stelo by Dexcom, its first over-the-counter glucose biosensor, it is easier than ever to get started with a biosensor that best suits each user's unique needs. Dexcom G7 and Stelo transform how runners track glucose levels and understand their metabolic health. Dexcom will have a presence at the expo and finish line festival, as well as a dedicated cheer zone along the course.
Maurten
Known for revolutionizing sports nutrition with its debut in 2015, Maurten has gained a reputation as the world's leading nutrition brand for endurance athletes. Runners will have access to Maurten gels at designated aid stations, empowering them to stay fueled and perform their best. Maurten will also be onsite at the expo.
Shokz
As the pioneer and leader in open-ear listening, Shokz helps runners stay motivated, aware, and connected—without compromising on comfort or sound quality. Throughout the Garmin Marathon Series, Shokz will showcase its innovative headphones at the expo, power runners through the toughest miles with a high-energy cheer station, and join the celebration at the finish line festival.
Therabody
By supercharging performance with science-backed recovery devices, Therabody enables athletes to train harder, perform better and recover faster. Race participants can take advantage of an exclusive offer on Therabody recovery devices to support their training, and benefit from using them throughout race weekend in Therabody recovery zones at the expo, along the course and at the finish line festival.
The Garmin Marathon Series is a bold new chapter in road running events, wholly owned and produced by Garmin, a global leader in fitness technology and pioneer of the first running smartwatch. Launching in fall 2025 with events in
Engineered on the inside for life on the outside, Garmin products have revolutionized the aviation, automotive, fitness, marine and outdoor markets. Dedicated to helping people make the most of the time they spend pursuing their passions, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. Visit the Garmin Newsroom, email our media team, connect with @garmin on social, or follow our blog.
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About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in
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Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983), and the Quarterly Report on Form 10-Q for the quarter ended June 28, 2025 filed by Garmin with the Securities and Exchange Commission (Commission file number 001-41118). Copies of such Form 10-K and Form 10-Q are available at https://www.garmin.com/en-US/investors/sec/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
MEDIA CONTACTS:
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media.relations@garmin.com
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