Garmin debuts the GPSMAP 15x3 chartplotter with a 15" ultrawide premium display
- Launch of premium GPSMAP 15x3 chartplotter with 74% wider display than standard models, expanding product portfolio
- Integration capabilities with various marine systems including sonar, autopilot, radars, and Force trolling motors enhance product ecosystem
- Inclusion of built-in Garmin Navionics+ mapping and advanced sonar features adds value proposition
- Market leadership position as world's largest marine electronics manufacturer with 10 consecutive NMEA awards
- Premium pricing at $4,499.99 may limit market accessibility
- Additional costs required for optional features and separate transducer purchase
Insights
Garmin's new premium 15-inch chartplotter strengthens its marine division with higher-margin specialty hardware targeting affluent boaters.
Garmin's new GPSMAP 15x3 chartplotter represents a strategic enhancement to its marine product portfolio, targeting the high-end segment with a $4,499.99 price point. The 15-inch ultrawide format is particularly significant as it delivers 74% more viewing area than standard 9-inch units while requiring only a single installation space—a crucial advantage for vessels with limited helm real estate.
The product reinforces Garmin's leadership in marine electronics, where they claim the #1 market position based on 2024 sales figures. This launch aligns with their pattern of premium product introductions that protect margins while expanding their addressable market. The GPSMAP 15x3 integrates with Garmin's broader ecosystem, including Force trolling motors and Navionics mapping services, creating valuable cross-selling opportunities and increasing switching costs for customers.
From a competitive standpoint, this product strengthens Garmin's position against rivals like Raymarine, Furuno, and Humminbird in the premium chartplotter segment. The emphasis on simplified installation options (both bail-mount and rear-mount) suggests Garmin is targeting both the aftermarket upgrade path and OEM installations, maximizing distribution channels.
The integration capabilities with engine data, digital switching systems, and third-party devices through OneHelm demonstrate Garmin's strategy of becoming the central nervous system of marine vessels, a position that typically commands higher margins and creates long-term customer relationships beyond the initial hardware purchase.
Ultrawide and simplified to deliver a more streamlined and immersive experience at the helm
"We are excited to add an ultrawide display option to our popular GPSMAP x3 chartplotter series that offers boaters and anglers a more expansive, immersive field of view. Coupled with its easy-to-use functionality, built-in mapping and superior sonar capabilities, the GPSMAP 15x3 delivers an incredible experience at the helm."
–Susan Lyman, Garmin Vice President of Global Consumer Sales & Marketing
What mariners will love about the GPSMAP 15x3:
- Ultrawide display: Experience enhanced viewing clarity with the 15-inch high-resolution touchscreen that's
74% wider than a standard 9-inch chartplotter. - Split-screen customization: The ultrawide display is optimized for viewing applications side by side and utilizes sidebar controls so users can easily customize and view the data they use most without switching screens.
- Built-in sonar: Ultra High-Definition ClearVü™ and SideVü™ scanning sonars offer vivid, high-contrast color palettes to help distinguish fish from structure2. Optional Panoptix™, LiveScope™ live sonar and CHIRP traditional sonar are also supported.
- Preloaded mapping: Experience unparalleled coverage and detail with built-in Garmin Navionics+™ integrated mapping, which includes Auto Guidance+™ technology3 and a one-year plan for downloadable daily updates. Users can also add Garmin Navionics Vision+™ for premium features like high-resolution relief shading, satellite imagery and more.
- Force® integration: When integrated with a Garmin Force trolling motor, anglers can create routes, patterns and tracks for the trolling motor to follow while they fish. From the chartplotter screen, they can also control speed, check battery life and more.
- Seamless connectivity: Easily build an onboard marine system with compatible sonar, autopilot, radars, instruments, stereos, cameras and more by using NMEA networks or the Garmin Marine Network.
- Engine data support: View essential engine information such as RPMs, fuel flow and more for compatible engine manufacturers.
- Management of onboard systems: Control all boat operations on one screen. Utilize Garmin's EmpirBus™ digital switching to control lighting, power management and more, or the OneHelm™ integrated solutions allow users to control third party systems and devices.
For simplified aftermarket and OEM installation, the GPSMAP 15x3 offers two different mounting options. A bail-mount option with inset knobs and a bracket to support the unique floating display installations, while a rear-mount option provides secure flush and flat-mount helm solutions.
Available now, the GPSMAP 15x3 has a suggested retail price of
Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest to use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the tenth consecutive year, Garmin was named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). Visit the Garmin Newsroom, email our media team, connect with @garminmarine on social, or follow our blog.
1Based on 2024 sales numbers.
2Transducer is required, sold separately.
3Auto Guidance+ is for planning purposes only and does not replace safe navigations operations.
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Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors that are described in the Annual Report on Form 10-K for the year ended December 28, 2024 and the Quarterly Report on Form 10- Q for the quarter ended March 29, 2025 filed by Garmin with the Securities and Exchange Commission (Commission file number 001-41118). A copy of Garmin's 2024 Form 10-K and the Q1 2025 Form 10-Q can be downloaded from https://www.garmin.com/en-US/investors/sec/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
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SOURCE Garmin International, Inc.
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