Garmin introduces new Force Pro trolling motor

Rhea-AI Summary

Garmin (NYSE: GRMN) has unveiled the Force Pro, an advanced brushless trolling motor featuring enhanced GPS positioning technology and improved anchor lock performance. The new model includes a built-in GT56UHD Ultra High-Definition scanning transducer and innovative reverse thrust control.

Key features include:

• 100 pounds of thrust with high-efficiency propeller
• Multi-band GPS for precise anchor lock positioning
• Wireless integration with Garmin chartplotters
• Built-in GT56UHD transducer for Ultra High-Definition scanning
• Compatible with LiveScope live sonar transducers

The Force Pro is available with 50-inch ($3,999.99) or 57-inch ($4,099.99) shaft lengths, includes both weedless and high-efficiency propellers, and comes with a 3-year warranty plus lifetime warranty on the shaft.

Positive

• New product launch expands marine electronics portfolio
• Premium pricing suggests strong margins
• Builds on successful Force product line
• Advanced features may drive competitive advantage
• Strengthens position in trolling motor market

Negative

• High price point may limit market penetration
• Faces strong competition in established market

Insights

Financial Analyst

Garmin's launch of the Force Pro trolling motor represents a strategic expansion in their marine electronics portfolio. The premium pricing at $3999.99 to $4099.99 positions this as a high-margin offering targeting the serious fishing market. While not explicitly stated, this launch appears designed to strengthen Garmin's competitive position in the trolling motor segment where they're still building market share against established players.

The integration with Garmin's existing ecosystem (chartplotters, smartwatches, LiveScope transducers) demonstrates their cross-selling strategy and potential for revenue synergies across product lines. This approach typically yields higher customer lifetime value and helps defend against single-product competitors.

The product launch coincides with the 2025 Bassmaster Classic, strategically targeting the influential professional angler community. Endorsements from former champions like Jason Christie serve as powerful marketing leverage in the fishing community where product credibility is paramount.

Investors should note Garmin's continued innovation in marine electronics has contributed to their decade-long dominance in the sector, evidenced by ten consecutive Manufacturer of the Year awards from NMEA. This consistent leadership typically translates to pricing power and brand loyalty.

While a single product launch won't dramatically move the needle for a company of Garmin's size, the Force Pro represents continued execution of their strategy to premiumize their marine offerings and expand their ecosystem approach across recreational markets.

Next-gen Force Pro combines legendary power with superior anchor lock performance, innovative reverse thrust control and more to maximize anglers' time on the water

OLATHE, Kan., March 5, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN), the world's most innovative and recognized marine electronics manufacturer, today announced Force^® Pro – a brushless trolling motor engineered with extreme power and Garmin's most precise GPS positioning technology. It gives anglers everything they love about Force, now with multi-band GPS for superior anchor lock performance and a built-in GT56UHD, Garmin's latest and most powerful Ultra High-Definition scanning transducer. Force Pro also adds reverse thrust capability which adds another dimension of control, useful for anglers slowing the boat or backing up through tight quarters, like creeks or dock slips.

"Garmin Force has quickly become a trusted name in trolling motors for professional and recreational anglers all over the world. By adding premium features like our most advanced positioning technology with fishing-friendly enhancements like reverse thrust, we're excited to offer anglers a trolling motor that's second to none and continue to grow our presence in this market."   

–Susan Lyman, Garmin Vice President of Consumer Sales and Marketing

See why Garmin pro anglers are fishing behind the Force Pro at the 2025 Bassmaster Classic—the world's most renowned bass fishing tournament. 

"After running the Force Pro, I can tell you that it's everything I want in a trolling motor and more. The anchor lock and reverse thrust features are true game changers." 
–Jason Christie, former Bassmaster Classic Champion and Garmin Pro Angler

Legendary power and reverse thrust capability  

Force Pro features a brushless motor that uses a high-efficiency propeller to produce 100 pounds of thrust¹. It can move anglers quickly from one dock or brush pile to the next, standing up to high winds and strong currents along the way. Now with reverse thrust control, anglers can quickly shift into reverse to control their boat without spinning the motor around. It's whisper quiet, too, so the fish are less likely to notice. Thanks to its extreme efficiency, anglers can count on Force Pro to last all day while maintaining its power with minimal sonar interference.  

Outstanding anchor lock performance

Utilizing multi-band GPS signal reception and an integrated heading sensor, Force Pro delivers superior performance when in anchor lock or while following a route or heading hold, allowing anglers to position their boat more precisely near brush piles, schools of fish, channel breaks and more.

Force Pro is optimized for anchor lock—with the push of a button, anglers can automatically position the boat where they want to be. In calm conditions, the new reverse thrust feature can reduce steering activity and noise levels. In rough waters or windy conditions, Force Pro utilizes the full range of its powerful brushless motor to deliver superior anchor lock performance.   

Fish with Force

• Force Pro offers built-in sonar integration with an included GT56UHD, Garmin's premium all-in-one scanning transducer that delivers Ultra High-Definition ClearVü and SideVü sonar along with CHIRP traditional sonar for brilliant image clarity of structure and fish below and to the sides of the boat.
• Wireless integration with Garmin chartplotters allows anglers to create routes, patterns and tracks for the trolling motor to follow while they fish.
• Connect Force Pro to a compatible Garmin smartwatch to control steering, anchor lock and more, right from the wrist.
• Anglers can fish in low light and know at-a-glance what direction they're headed thanks to the lighted indicator on the trolling motor shaft cap.
• With the included foot pedal or wireless remote, anglers can control of the Force Pro with Garmin's simple point-and-go gesture steering.
• Rugged and durable, all Force Pro components—including the sturdy composite shaft and reinforced pull cable—are built to endure hard marine environments with advanced corrosion and saltwater protection. 
• Add an optional LiveScope^™ transducer for award-winning live sonar; Force Pro is designed for easy installation of the full line of LiveScope live sonar transducers.  

The Force Pro trolling motor is debuting at the 2025 Bass Pro Shops Bassmaster Classic in Fort Worth, Texas, March 21-23, where it will be on display in booth #512. It's available now with a scissor-style mount, built-in GT56UHD transducer and choice of 50- or 57-inch shaft lengths for $3999.99 and $4099.99, respectively. A weedless and high-efficiency propeller are also included and can be easily swapped as needed. The Force Pro is backed by a 3-year limited warranty and a lifetime limited warranty on the shaft, along with support through an ever-increasing servicing dealer network.

Engineered on the inside for life on the outside, Garmin products have revolutionized life for anglers, sailors, mariners and boat enthusiasts everywhere. Committed to developing the most innovative, highest quality, and easiest to use marine electronics the industry has ever known, Garmin believes every day is an opportunity to innovate and a chance to beat yesterday. For the tenth consecutive year, Garmin was named the Manufacturer of the Year by the National Marine Electronics Association (NMEA). Visit the Garmin Newsroom, email our media team, connect with @garminfishhunt on social, or follow the Garmin blog.

¹In compliance with ISO standard 13342 for forward thrust only.

About Garmin International, Inc. Garmin International, Inc. is a subsidiary of Garmin Ltd. (NYSE: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and Force are registered trademarks and LiveScope is a trademark of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.

Notice on Forward-Looking Statements: This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 28, 2024, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at www.garmin.com/en-US/company/investors/earnings/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

MEDIA CONTACT: Carly Hysell // 913-397-8200 // media.relations@garmin.com

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/garmin-introduces-new-force-pro-trolling-motor-302392581.html

SOURCE Garmin International, Inc.

FAQ

What is the price of Garmin's new Force Pro trolling motor (GRMN)?

The Force Pro is priced at $3,999.99 for the 50-inch shaft model and $4,099.99 for the 57-inch shaft version.

How much thrust does the new Garmin Force Pro trolling motor generate?

The Force Pro generates 100 pounds of thrust using a high-efficiency propeller and brushless motor.

What warranty does Garmin offer on the Force Pro trolling motor?

Garmin offers a 3-year warranty on the Force Pro, plus a lifetime warranty on the shaft.

What are the key new features of Garmin's Force Pro compared to previous models?

Key new features include multi-band GPS for better anchor lock, reverse thrust capability, and a built-in GT56UHD Ultra High-Definition scanning transducer.

When will the Garmin Force Pro trolling motor be available?

The Force Pro is available now and will be showcased at the 2025 Bass Pro Shops Bassmaster Classic in Fort Worth, March 21-23.